But now, handling all these responsibilities manually can be challenging. It can drain your team’s energy as well as impact the success of the event.
But don’t worry.
Some event platforms automate several manual tasks, reducing administrative burdens and saving you a lot of time. With this, you can focus more on improving your attendees’ experience and creating an effective event.
In this article, we’ll learn what human tasks event platforms automate, the benefits of this automation, and some of the top platforms that automate event management tasks.
What Human Tasks Can Event Platforms Automate?
- Registration and Ticket Management
Event platforms automate the entire registration and ticketing process. They provide event registration forms where attendees can register; fill in their personal information like name, job title & contact number; and purchase tickets. Once it’s done, event platforms instantly send confirmation emails and event passes to each participant.
This automation makes the registration experience more seamless and speeds up the process of onboarding event attendees. Your event team no longer needs to keep track of registrations in spreadsheets and send confirmation emails manually.
- Event Marketing
Event platforms have built-in marketing features that automate the sending of event invitations and reminder emails. Event invitations engage attendees with your event content while reminder emails help to keep the event top of attendees’ minds. The platform also monitors data such as email opens & clicks and displays them on the dashboard.
This marketing automation reduces no-shows, boosts event attendance rates, and saves your team time managing marketing activities.
- Attendee Check-in
Event platforms help with attendee check-in through a mobile event app. When participants arrive at the event location, your team members can scan their QR code or badge.
The platform instantly verifies their registration, checks them in, and automatically prints their physical badge on the spot. It eliminates the need to manually record attendance and reduces waiting lines & the possibility of human error.
- Attendee Networking
Connecting attendees with the right people is one of the most time-consuming tasks that event organizers have to do. Event platforms automate this process through AI-powered or rule-based matchmaking features. An AI chatbot analyzes attendee profiles, interests, and job roles—and based on that, it recommends relevant connections.
- Lead Capturing
Event platforms automate lead capturing. During an event, they track attendees’ activities like booth visits, interaction with exhibitors, material downloads, poll responses, chat activity, and more. And based on attendees’ actions, the event platform identifies qualified leads, helping businesses to reach out to high-intent prospects.
- Post-Event Activities
Post-event activities involve many things like sending thank-you emails, collecting attendee feedback, sharing session recordings, and following up with leads. Event platforms automate these tasks—eliminating the manual work of following up with thousands of attendees for the event team. This automation ensures that all participants get timely post-event messages.
- Content Repurposing
Event platforms automatically record the session, create event summaries, and extract key takeaways to include them in a follow-up email. Some of the modern event platforms can also turn your webinar content into social media clips and blog posts in just a few seconds. This automation helps marketing teams to extend the value of event content, long after the event ends.
Top 8 Event Platforms with Automation Feature and Capabilities
1) Airmeet
Airmeet is a virtual and hybrid event platform designed for delivering engaging and immersive experiences for audiences in a virtual environment. The platform provides an interactive virtual stage where speakers can share their screen, present their presentation, demonstrate slides, play videos, and even invite attendees onto the stage to speak or ask questions in real time.
Airmeet also offers branding and customization features to create a fully branded event experience. Airmeet provides engagement features such as live chat, polls, Q&A, and breakout rooms to boost audience engagement in real-time. It provides gamification features such as leaderboards, points, badges, and challenges to gamify your event.
The platform supports networking capabilities, offering a set of networking features such as social lounge, speed networking, scheduled meeting, fluid space, expandable tables, and more, allowing your audience to build new connections.
Airmeet is trusted by over 4000+ organizations, including top brands like Capgemini, Unilever, Groww, Cognizant, and more. Airmeet is a first-choice platform for some of the world’s leading organizations thanks to its ease of use, rich & diverse set of features, and ability to replicate an in-person event experience in a virtual setting.
Airmeet automation features and capabilities
- Event confirmation emails.
- Attendance tracking.
- Event reminder email.
- Automated pre-recorded video session.
- Automated lead capture.
- Rule-based attendee matchmaking.
- Post-event follow-up.
- Automatically generate event reports.
- Ready-to-use session transcripts.
- AirGenie that automatically generates event name, description, session title, and speaker bio.
Best for – B2B webinars, virtual conferences, workshops, hybrid events, town halls, and community events
2) BigMarker
BigMarker is a no-download webinar software that allows you to create fully branded event experiences for your audience. It is a feature-rich platform for all your webinar needs. The platform provides everything you need to design, build, and execute an effective webinar.
BigMarker supports live, simulive, and on-demand webinars, providing you with 15+ templates to build a branded landing page that can help capture more registrations for your webinar session.
BigMarker automation features and capabilities
- Email marketing like invitation and reminder emails.
- Automated lead scoring and capturing.
- Automated video recording.
- AI content studio to turn on-demand webinars into video clips and text content.
- Automated event reporting.
Best for – Lead generation webinars, customer education events, conferences, and field marketing events
3) On24
ON24 is an AI-powered platform that transforms your webinars, events, and content into personalized buyer journeys. It allows you to host live as well as on-demand events, build AI-generated content, create customized content hubs, and capture first-party data to accelerate sales pipelines.
ON24 automation features and capabilities
- SmartText that automatically drafts promotional emails.
- Automated captioning.
- Audience engagement tracking.
- Content repurposing—automatically turn your virtual presentations into written transcripts, e-books, blogs & summaries.
- Meeting scheduling.
- Lead capturing.
Best for – Demand generation webinars, and customer marketing
4) Zoom Events
Zoom Events is an all-in-one event management platform that enables you to host meetings, conferences, and webinars with ease. It has a user-friendly design, large-scale broadcasting capabilities, HD audio and video capabilities, and an extensive set of engagement features, which makes it an ideal platform for hosting events of any type.
Zoom Events automation features and capabilities
- Automated event confirmations and reminders.
- Webinar recording.
- Attendee engagement reports.
- Automatically generate event descriptions, session descriptions, speaker bios, lobby announcements, images, and more.
- AI-powered matchmaking and recommendations for networking.
Best for – Virtual meetings and webinars
5) Demio
Demio is a platform that allows you to host, manage, and run live, on-demand, and automated webinars. It offers a suite of interactive tools to keep the audience engaged during the webinar session, such as live chat, real-time polls, Q&A, handouts, and more.
Demio enables you to customize your webinar to reinforce your brand identity and make the session stand out. You can customize the registration page, design a personalized thank you page, and send automated reminder email alerts 24 hours, one hour, and 15 minutes before the webinar to ensure attendees don’t miss the session.
Demio automation features and capabilities
- Automated webinar scheduling.
- Automatically send event invitations, calendar links, and reminders.
- Track attendee behavior and engagement.
- Detailed event and attendee report.
- Automated lead capturing.
Best for – Product demo and on-demand & automated webinars
6) Cvent
Cvent is an all-in-one solution for every event, whether it is in-person, virtual, or hybrid, supporting events of all types and sizes. Before the event, it supports event registration and marketing, venue sourcing, budgeting, and speaker management; during the event, attendee check-in and badging, attendee engagement, and trade show lead capture; and after the event, event and attendee insights, lead retrieval, and more.
Cvent automation features and capabilities
- Automated invitations, reminders, confirmations.
- Automated lead scoring and capturing.
- On-site badge printing.
- Monitors attendee behaviour and engagement automatically.
- Attendee analysis and reporting.
- Trade show lead capture.
Best for – Conferences, internal events, trade shows and field marketing
7) Webex Events
Webex is an event platform that supports virtual, in-person and hybrid events. It enables you to easily switch your event from in-person to virtual formats, or bring both audiences together with a hybrid event. Webex curates the attendee registration experience with custom branding options and themes. This is a robust platform that lets you host both small and large events, perfectly tailored to meet diverse business needs.
Webex Events automation features and capabilities
- Automated event scheduling.
- Event confirmation and automated email.
- Automatically track attendee behavior.
- Post-event analysis and reporting.
- Automated lead capturing.
Best for – Corporate meetings and webinars
8) vFairs
vFairs is an all-in-one event management platform that supports in-person, hybrid & virtual events of all sizes. The platform allows businesses to host, manage, and run a variety of events, such as conferences, trade shows, hiring fairs, student seminars, internal company events, and more.
vFairs features an event website & registration, event app & lead capture, badge printing & check-in app, speaker & abstract management, and exhibitor & sponsor portal to make your event management process seamless, professional, and efficient.
vFairs automation features and capabilities
- Automated event confirmation and reminders.
- Chat feature for automated responses for common attendee queries.
- Automatically capture leads.
- AI-powered matchmaking and recommendations for networking.
- Post-event follow-ups.
Best for – Trade shows, conferences, and corporate events
Final Thoughts
Event platforms have now evolved. By providing comprehensive automation solutions, event platforms automate many of the event tasks handled by event teams. It automates a range of tasks, from registration and ticket management to event marketing to AI recommendations for networking, post-event follow-up, and lead capture, saving event teams a lot of time. An event platform with automation capabilities not only reduces repetitive tasks but also helps your event team focus on interacting with the audience.
FAQ
Event platforms support multiple payment options, including credit/debit cards, UPI, digital wallets, and more. While purchasing an event ticket, participants get various payment methods. After making the payment through their preferred payment gateway, an invoice is generated, a digital ticket is issued, and it is shared with attendees via email.
Event platforms with automation capabilities are vital because they eliminate repetitive manual tasks such as
- Attendee registration management
- Sending out invitations & reminder emails
- Lead capturing
- Post-event follow-ups
Event platforms with automation capabilities improve the attendee experience by doing the following activities:
- Sends out quick registration confirmation messages
- Sends timely reminder emails
- Recommends relevant connections for networking
- Fast check-in via digital QR code, eliminating long lines for registration
- Follow up with attendees promptly after an event ends
