Launch your product
spectacularly on Airmeet

• Virtual product launches offer global reach, eliminating physical and geographical limitations
• They are much more cost- and time-effective in comparison to in-person product launches
• They facilitate real-time engagement and offer dedicated networking opportunities 
• Virtual events provide comprehensive data and insights on attendees and overall product launch performance 
• They support product launches of every size—from small-scale to large-scale

There are typically five key stages of a product launch.

• Pre-launch: Includes planning, market research, internal alignment, marketing campaigns, and timeline & agenda

• Launch preparation: Includes setting up the tools, deciding pricing, finalizing messaging, final product testing, team briefing, and invitations

• Launch day: Includes product reveal & showcase, presentations, hands-on trials, and engagement activities

• Post-launch: Includes feedback collection, performance analysis, follow-ups, reconnecting with potential buyers, and nurturing
• Iteration: Focused on making necessary product and messaging improvements based on gathered feedback

• QA testing
• Market research and competitor analysis
• Identify and segment the target audience
• Finalize launch date and timeline
• Decide on product launch format
• Prepare marketing materials and product launch content
• Align sales, marketing, and customer support teams
• Final product testing and validation
• Finalize pricing strategy
• Decide on distribution channels
• PR and media outreach
• Send out invitations
• Execution and delivery 
• Feedback collection
• Post-launch performance tracking and evaluation

A strong go-to-market (GTM) strategy for a virtual product launch event comprises product positioning, audience targeting, promotion, and execution to maximize impact.

• Define product launch objectives
• Identify your target audience
• Create compelling content and multimedia materials 
• Highlight unique value proposition of your product 
• Select the right channels for event promotions 
• Create integrated campaigns across digital and experiential marketing channels  
• Align internal teams and prepare them for the product launch
• Prepare sales team with tools, training, and important materials 
• Leverage strategic partnerships and influencer marketing to extend reach and credibility
• Define clear KPIs to measure launch performance and success assessment

The best distribution channel depends on the nature & type of the product and the target audience. The following are among the most effective distribution channels:

• Website or dedicated landing page
• App stores like Google Play and Apple Store
• E-commerce platforms such as Shopify, Amazon, etc.
• Channel partners or resellers
• B2B sales teams

Email marketing: Help deliver targeted, personalized content directly to leads and customers  

Content marketing: Educates, engages, and builds trust through diverse content formats—blogs, guides, posts, videos, reels, etc.

Social media: Builds brand presence, drives engagement, and enables direct interaction with audiences

Search engine optimization (SEO): Increases organic visibility and drives long-term traffic from search engines

Influencer & partner marketing: Extends reach and build credibility through third-party collaborations

Paid advertising: Like Google ads and sponsored posts, helps scale awareness and attract audiences through targeted paid campaigns

Public relations: Builds credibility and enhances brand & product visibility through media coverage, press releases, etc.

Event marketing: Promotes real-time interaction between brand and audience through events like webinars, product launches, conferences, expos, virtual & hybrid events, and more. 

Airmeet helps you deliver professional, engaging, and interactive virtual as well as hybrid product launches with 

Interactive features: Elements like polls, chat, Q&As, breakout rooms, and dynamic networking spaces to ensure a consistent audience engagement

Branded experiences: The platform is completely customizable and can be tailored to your event theme and branding requirements—allowing you to create a branded and dynamic product launch experience 

Global accessibility & scalability: Airmeet provides great audience accessibility & scalability—allowing you to tap into new markets, expand your reach to international audiences, and accommodate thousands of people—elevating your visibility and positioning

Seamless integration: The platform offers seamless integration with your company tech stack—marketing tools, CRM systems, streaming platforms, and many more

Advanced analytics: Airmeet provides detailed event analytics, such as registration traffic, attendee engagement metrics, account-level insights, overall event performance data, and more.

With Airmeet, you can personalize every aspect of your product launch with 

• Branded landing pages and reception area
• Branded profiles for attendees, hosts, company, speakers, & sponsors 
• Branded networking spaces
• Customized themes 
• Live stage backdrops
• Custom email templates
• Branded virtual booths and more

Airmeet offers diverse branding and customization capabilities—from tailored event outlook to personalized emails and branded sponsor/exhibitor spaces.