However, not every webinar platform is built with lead generation in mind. Some webinar software focuses on hosting virtual events well, while others focus on engaging audiences, and others offer features that give organizations deeper insights into potential prospects and help capture qualified leads.
In this guide, we will look at webinar platforms that have built-in marketing automation and lead generation tools that automate lead capturing, nurture them, and personalize the customer journey.
1) Airmeet
Airmeet is a webinar platform that allows businesses to host premium live and on-demand webinars. The platform provides you with marketing automation and lead capture tools that move prospects through the buyer journey. With Airmeet, you can host product demonstrations, customer onboarding, educational sessions, lead generation, employee training, panel discussions, and more.
Airmeet offers branding and customization features, allowing you to customize the webinar room, registration page, landing page, and lobby area with your brand logo, color, font, and theme, and reinforce your brand identity in front of your audience. In order to engage potential customers in the webinar, Airmeet provides you with a set of interactive tools such as live chat, poll, Q&A, emoji reactions, raise hand, breakout rooms, social lounge, and speed networking.
The platform tracks valuable attendee data to identify qualified leads, including poll participation, questions asked, chat activity, CTA clicks, and resource downloads. Airmeet assists in promoting webinars, managing registration, and following up with attendees post-session, reducing the significant manual work of your event team.
Airmeet integrates with HubSpot, which allows your sales and marketing teams to track sales activity in real-time. It tracks high-intent leads by monitoring things like session attendance, time spent, booth activity, poll responses, and more. The platform also integrates Salesforce to sync attendee engagement data like questions asked, material downloads & so on, and accordingly creates post-event campaigns.
Airmeet has 4.6 stars on G2 and 4.4 stars on Capterra.
Marketing automation and lead generation tools that Airmeet integrates
- HubSpot
- Salesforce
- Pardot
- ActiveCampaign
- Mailchimp
- Marketo
- Drip
- Eloqua
- Get Response
- Customer.io
- SendInBlue
- SharpSpring
- Salesmate
- Keap
- Pipedrive
2) Goldcast
Goldcast is a webinar platform that helps B2B marketers use AI to create and amplify video content that drives engagement, builds brand authority, and generates revenue. The platform hosts Netflix-like digital events and webinars that engage audiences and deliver an immersive experience.
Goldcast offers end-to-end webinar setup so you can focus on delivering exceptional content. On Goldcast, you can host and run fireside chats, product launches, weekly demos, workshops, customer panels, and many more. You can run repeatable webinars with branded templates and series logic, create custom, branded registration pages, and automate pre- and post-webinar email sequences.
Goldcast integrates CRM and marketing automation platforms for reporting, attribution, and personalized sales follow-ups. The platform not just streamlines the entire webinar lifecycle but also syncs attendee information, eliminating manual data entry.
Goldcast has 4.7 stars on G2 and 4.6 stars on Capterra.
Marketing automation and lead generation tools that Goldcast integrates
- Eloqua
- HubSpot
- Marketo
- Salesforce Pardot
- Salesforce Sales Cloud
3) BigMarker
BigMarker is a webinar platform that allows you to host highly customized, personalized live and on-demand webinars. The platform enables businesses to host, manage, and run demand generation webinars, customer education programs, customer conferences, certification programs, and more.
BigMarker offers custom registration pages, custom badge printing, custom check-in experiences, and a custom mobile event app, keeping the brand at the center and delivering an unforgettable experience to the audience.
BigMarker integrates with CRM platforms to sync attendee data, track engagement metrics, and automate lead nurturing, and email & marketing automation platforms to automate webinar registration confirmation, reminder, and follow-up emails. The platform also integrates landing page builders such as Eventbrite, Instapage, and Unbounce to create an attractive landing page for your webinar.
BigMarker has 4.7 stars on G2 and 4.8 stars on Capterra.
Marketing automation and lead generation tools that BigMarker integrates
- ActiveCampaign
- HubSpot
- Salesforce
- Calendly
- ConstantContact
- Drip
- Eloqua
- Keap
- Mailerlite
- Mailchimp
- Marketo
- Moosend
4) Demio
Demio is a browser-based webinar software built to create an engaging experience for the audience. At the Demio live webinar, businesses and marketers can generate qualified, highly engaged leads. With on-demand and automated webinars, you can put your pre-recorded session on autopilot and generate leads around the clock. Demio integrates an array of CRM and marketing automation platforms to drive your engaged attendees to the next step in their buyer’s journey.
Demio has 4.7 stars on G2 and 4.7 stars on Capterra.
Marketing automation and lead generation tools that Demio integrates
Drip
ActiveCampaign Keap Mailchimp Kit AWeber GetResponse Ontraport - Pardot
- Salesforce
- Marketo
- HubSpot
5) Livestorm
Livestorm is a webinar platform that allows you to host compelling webinars using a rich set of engagement features. The platform supports live, automated, and on-demand webinars as well as allows you to restream your session on multiple platforms like LinkedIn, Facebook, YouTube, X, and more.
With an automated and on-demand session, businesses can continue generating leads after the live event has ended. Livestorm is an ideal platform for product demos, customer training, employee training, online courses, and lead generation webinars. The platform integrates over 1000 apps, including CRM, marketing automation, analytics, collaboration, advertising, streaming platforms, and more.
Livestorm has 4.4 stars on G2 and 4.7 stars on Capterra.
Marketing automation and lead generation tools that Livestorm integrates
- HubSpot
- Marketo
- Pardot
- Salesforce
- Zapier
6) GoTo Webinar
GoTo Webinar is an all-in-one webinar management platform that offers an intuitive interface, easy event setup, and a full suite of powerful tools, allowing you to host and run impactful webinars. The platform allows you to customize the webinar room with your brand logo, color, and theme to reinforce your brand identity and personalize the experience.
GoTo Webinar offers flexible scheduling options, allowing you to set up a one-time event, schedule a whole series, or create on-demand experiences with recorded webinars. The platform integrates marketing automation and CRM tools that automate confirmation emails, reminders, and post-event communications.
GoTo Webinar has 4.2 stars on G2 and 4.5 stars on Capterra.
Marketing automation and lead generation tools that GoTo Webinar integrates
- ActiveDemand
- Automate.io
- AWeber
- Cvent
- Hubspot
- Leadpages
- LeadsBridge
- Marketo
- Oracle | Eloqua
- Salesforce Pardot
- Unbounce
- Webmecanik
- Zoho
7) EasyWebinar
EasyWebinar is an AI-powered webinar platform that supports various webinar formats such as live, simulive, automated, evergreen, and paid, allowing businesses to engage with their audience in their preferred webinar format. The platform offers AI-powered funnel builders that generate webinar scripts, talking points, landing pages, registration forms, email sequences, and more.
EasyWebinar has a built-in sales CRM that manages webinar leads, buyer intent, notes, and follow-up. Apart from that, EasyWebinar supports email delivery, payments, checkout, direct YouTube Live broadcasting, custom RTMP destinations, Zapier workflows, and community chat integrations.
EasyWebinar’s integrations capture every webinar signal like registrations, attendance, replay views, poll responses, offer clicks, questions, purchases, and no-shows; then it sends attendee data to the right system, and then it starts the right email sequence, updates CRM fields, notifies sales, and moves buyers to checkout.
EasyWebinar has 4.5 stars on G2 and 4.4 stars on Capterra.
Marketing automation and lead generation tools that EasyWebinar integrates with
- HubSpot
- Salesforce
- EasyCRM
- ActiveCampaign
- Keap
- Mailchimp
- GetResponse
- Drip
- iContact
8) eWebinar
eWebinar is a top-rated automated webinar technology that enables you to hold live sessions, record them, and then convert the pre-recorded recordings into an interactive session that performs better than live events. With eWebinar, you can host customer onboarding, training sessions, rollouts, sales & lead generation, and sales demos.
eWebinar is the software that automates your webinars while improving the attendance experience. The platform offers infinitely flexible scheduling options like on-demand, just-in-time, recurring, and replay webinars. eWebinar has robust CRM & marketing automation integrations that automate tasks like adding attendees to an email list, capturing potential leads based on engagement, giving a lead score to each attendee, following up & nurturing leads, and more.
eWebinar has 4.1 stars on G2 and 4.9 stars on Capterra.
Marketing automation and lead generation tools that eWebinar integrates
- ActiveCampaign
- HubSpot
- Mailchimp
- Keap
- Mailerlite
- Marketo
- Salesforce
Final Thoughts
The most effective webinar platform is not one that just gives webinar hosting capabilities, but rather one that assists organizations in capturing leads, nurturing them, and moving them along the sales funnel. Whether your webinar goal is to generate leads, educate customers, or provide training to employees, webinar software with CRM and marketing automation tools will streamline lead management and personalize follow-ups.
Webinar platforms covered here integrate popular marketing automation and lead generation tools like HubSpot, Salesforce, Mailchimp, and more that will automate your webinar marketing efforts and generate qualified leads, whether they are live, simulive, on-demand, automated, or hybrid webinars.
FAQ
Businesses should choose a webinar platform with built-in marketing automation and lead generation tools because it streamlines the entire webinar lifecycle, from attracting participants and engaging with them to following up with prospects and converting them into qualified leads. These integrations reduce significant manual tasks such as sending registration confirmations, scheduling reminder emails, scoring leads based on attendee engagement, segmenting audiences, and running post-webinar follow-up campaigns, saving your teams a lot of time.
Webinar platforms should integrate with key marketing automation and lead generation tools such as HubSpot, Salesforce, Marketo, Pardot, ActiveCampaign, and Mailchimp to automate registration confirmations, reminders, and follow-ups, as well as to automate lead capture, segmentation, and nurturing.
Webinar platforms monitor attendee behavior such as poll responses, chat participation, Q&A activity, material downloads, CTA clicks, and interaction with exhibitors during webinars. These signals let businesses understand which prospects are genuinely interested to buy products or services.
Webinar platforms automate attendee communication by sending personalized emails, including event invitations, registration confirmations, reminders, calendar invites, follow-up emails, post-event surveys, and more, ensuring attendees receive timely updates on every stage of the webinar journey.
