Whether it’s product launches, brand conferences, town halls, trade shows & exhibitions, or customer events, organizations are looking to keep their brand at the forefront. As brand activation and engagement not only increase brand value but also drive new business. In fact, brand activation changes how people perceive your brand overall.
In this guide, we will explore the best enterprise event solutions that support brand activation and engagement.
1) Airmeet
Airmeet is a virtual and hybrid event management platform recognized for immersive brand activation and engagement. The platform offers a set of advanced branding and customization features, allowing you to customize the event lobby area, networking spaces, virtual stages, reception areas, virtual booths, and more, resulting in a fully branded event experience for the audience.
You can brand your event by adding a logo, color, font, and theme, as well as adding a welcome video and an opening banner on the reception page to give attendees a grand entry experience and an unforgettable brand experience. From webinars, brand conferences, exhibitions & trade shows to hybrid events to town hall meetings and more—Airmeet enables you to tailor every event format and reflect your brand identity at every stage of the attendee journey.
Along with that, Airmeet drives brand engagement at online events, offering a suite of engagement features including live chat, Q&A, real-time polls, breakout rooms, emoji reactions, invite to stage, and more that allow attendees to engage attendees with your brand. These real-time interactions between you and attendees help build strong and meaningful connections at B2B conferences, product launches, trade shows, and webinars.
Features and Capabilities That Airmeet Offers for Brand Activation and Engagement
- Multiple event formats
- Custom registration page
- Custom landing page
- Session branding
- Custom email
- Customized virtual booth
- Branded reception area
- Stage backdrop
- Custom event URL
- Whitelabeled events
- Live chat
- Real-time poll
- Interactive Q&A
- Breakout rooms
- Raise hand
- Invite to the stage
- Emoji reactions
- Gamification
2) Cvent
Cvent is a virtual, hybrid, and in-person event platform that creates a fully branded event experience for the audience. With Cvent branding, you can customize your website address, add a custom favicon (image) & custom font, customize event URL, and more, which helps create a cohesive brand experience for the audience.
Beyond branding, Cvent provides a rich set of engagement tools to encourage attendee participation. It offers an attendee hub feature which involves chat, Q&A, polls, & surveys that encourage attendees to interact with your session content, speakers, and each other at the events. Cvent allows you to gamify events through gamification, such as leaderboards, which help to keep your participants’ energy high during the event.
Features and Capabilities That Cvent Offers for Brand Activation and Engagement
- Custom event website
- Custom favicon
- Branded event session
- Custom email invitations & reminders
- Personalized web links & domains
- Chat
- Q&A
- Polls
- Emoji reactions
- Surveys
- Breakout rooms
- Gamification
3) vFairs
vFairs is a hybrid, virtual, and in-person event platform that offers you extensive self-serve options to ensure brand consistency across your event. For virtual events, it provides you with bespoke 2D/3D virtual environments, custom avatars, and branded exhibit booths. And for in-person events, the platform provides custom-designed badges, branded check-in kiosks, and fully branded mobile event apps.
vFairs offers a wide range of engagement tools such as chat, Q&A sessions, polls, personalized content, emoji reactions, and breakout rooms to drive attendee engagement at virtual and hybrid events.
Features and Capabilities That vFairs Offers for Brand Activation and Engagement
- Custom registration form
- Customizable email
- Branded landing pages
- Sponsor & exhibitor branding
- White-labeling support
- Branded event app
- Live chat
- Poll
- Q&A
- Breakout rooms
- Gamification
4) Webex Events
Webex Events is an amazing event platform that offers end-to-end event management support and deep customization to personalize the event experience for the audience. It lets you build a fully branded registration page for virtual, in-person, and hybrid events in just a few minutes. In a live streaming event, you can create a unique, eye-catching experience with customizable branding—including backgrounds, logos, banners, and more.
For attendee engagement, Webex Events offers live chat, polls, and interactive Q&A. Participants can ask questions, share thoughts, react to the speaker’s presentation in real-time and engage deeply with your speaker & brand in the session.
Features and Capabilities That Webex Events Offers for Brand Activation and Engagement
- Custom registration page
- Event builder
- Custom mobile event app
- Customize layouts
- Live streaming branding
- Live chat
- Live Poll
- Q&A
- Gamification
- Emoji reactions
- Video breakout rooms
5) Remo
Remo is an event platform built for immersive branding and engagement. The platform enables you to tailor event spaces with your brand logo, color, and theme, creating an authentic branded environment that reinforces your brand identity.
Remo offers a set of engagement features, including chat, polls and Q&A, that build a real connection between the speakers and attendees. It also provides breakout rooms where you can split attendees into groups for real-time discussion, fostering their engagement at events.
Features and Capabilities That Remo Offers for Brand Activation and Engagement
- White-level branding
- Branded bespoke floor plans
- Custom event email
- Branded exhibitor booths
- Branded event interface
- Customized registration form
- Live chat
- Q&A
- Poll
- Raise your hand
- Emoji reactions
- Breakout rooms
- Virtual whiteboard
- Networking capabilities
- Gamification
6) RingCentral Events
RingCentral Events is a comprehensive event management platform featuring extensive branding capabilities whereby attendees engage with your brand before, during, and after the event. It allows you to modify the appearance of the registration page, automated emails, event lobby and more to match your company’s branding.
RingCentral Events provides you with essential engagement features such as live chat, Q&A, polls, and breakout rooms which keep your audience focused as well as involved in the session and actively engaged with your brand.
Features and Capabilities That RingCentral Events Offers for Brand Activation and Engagement
- Customized registration page
- Custom email
- Branded ticketing
- Customized lobby area
- Branded reception area
- Custom themes and templates
- Q&A
- Poll
- Live chat
- Breakout rooms
7) BigMarker
BigMarker is an event management platform that delivers bespoke, high-touch experiences with enterprise-grade tools. The platform offers a white label solution that gives you the ability to create your own custom-branded online events. With all of their white-label solutions, your brand takes center stage and showcases your brand identity at every attendee touchpoint.
BigMarker offers a wide range of features to engage your audience and create highly interactive virtual events. From handouts and polls to Q&A sessions and advanced chat options, these tools are designed to encourage participation, keep attendees focused, and spark conversation between the speakers and attendees in real-time.
Features and Capabilities That BigMarker Offers for Brand Activation and Engagement
- Custom registration form
- White-label capabilities
- Custom emails & invitations
- Customize the event landing page
- Custom domain
- Customizable studio scene
- Custom live video app
- Branded AI-enabled video player
- Handouts
- Chat
- Poll
- Q&A
- Breakout rooms
- Gamifications
Why is Brand Activation Important for Enterprise Events?
Brand activation creates an immersive experience for audiences. Businesses are able to showcase their brand’s products or services to their target audience in an engaging way. Enterprise events organized with branding and customization create a highly engaging experience, which leads audiences to connect more emotionally with the brand. Whether it’s an industry summit, exhibition, or business events, brand activation boosts brand recognition and also creates a memorable brand experience.
Final Thoughts
Enterprise event solution that supports brand activation and engagement not only enhances brand recognition but also encourages audience engagement. Event branding features can strongly establish your brand and make a positive first impression on customers, resulting in them being likely to buy your products or services. Brand engagement features—such as live chat, polls, Q&A, breakout rooms, & gamification foster engagement between you and attendees, building stronger customer relationships and enhancing brand recall.
FAQs
The types of programs that can benefit most from brand activation are as follows:
- Virtual trade show
- Product launches
- Online expos
- Lead generation webinars
- Community events
- Branding and customization
- Easy event setup
- HD live video streaming and crystal-clear audio support
- Engagement tools like chat, polls & Q&A
- Breakout rooms
- Networking capabilities
- Session recording capabilities
- Analytics and reporting
- Data privacy & security
- 24/7 customer support
- CRM and marketing automation integrations
Yes, enterprise event platforms integrate CRM and marketing automation tools such as Salesforce, HubSpot, Marketo, Mailchimp, Microsoft Dynamics 365, Eloqua, and Pardot to segment the audience, capture leads, and run post-event campaigns.
Through engagement features such as live chat, real-time polls, interactive Q&A, and breakout rooms, virtual event platforms allow attendees to ask questions to the speaker/host, respond to polls, have a topic-based discussion, and connect with peers, thereby facilitating two-way communication. In addition, it provides networking opportunities, allowing attendees to connect with like-minded people and build meaningful connections at events.
