Just because you’ve created your webinar content doesn’t mean you’ve won the battle—the real challenge ahead is getting your webinar message across to your audience. Promoting a webinar effectively requires multiple touchpoints, such as email campaigns, registration landing pages, automated reminders, and more.
This is where webinar platforms with built-in marketing capabilities come in.
However, not all webinar platforms are designed with marketing in mind.
Some platforms focus primarily on broadcasting presentations, others on engagement, while others provide robust analytics capabilities. But there are some webinar software in the market that not only provide all of these capabilities but also help you promote your webinars. So you won’t need to buy a separate tool or software for webinar promotion.
In this post, we will look into webinar platforms that help market your webinars.
1) Airmeet
Airmeet is a virtual and hybrid event platform with a strong focus on attendee engagement. It also allows you to host customizable and impactful webinars that deliver immersive experiences. The platform supports high-definition video and crystal-clear audio to provide your audience with a seamless experience during live events.
Airmeet offers an interactive virtual stage for main presentations, branding & customization features to create a branded event environment, and interactive tools like live chat, polls, Q&A, and breakout rooms to boost audience participation and engagement during a live session.
Airmeet provides networking capabilities, providing features such as a social lounge, speed networking, fluid space, and attendee matchmaking, allowing your attendees to expand their professional network. The platform offers you a dedicated backstage area where the host, co-host, and speaker can gather before going live on a stage.
When it comes to marketing webinars, Airmeet offers custom event pages, allowing you to use branding elements, add calls-to-action (CTAs) & speaker bios, and upload promotional content to drive more signups for your event.
In addition, Airmeet offers a 24/7 support lounge, email support, chat support, and technical support to address and resolve any issues that may occur during live webinars.
Airmeet has 4.6 stars on G2 and 4.4 stars on Capterra.
Features and capabilities Airmeet offers for webinar marketing
- Customizable event landing page
- Custom registration forms
- Real-time analytics dashboard to track attendee behaviour & engagement
- Custom email marketing (webinar invitation, reminder email, and follow-up email)
- Calendar invitation
- CRM software integration such as HubSpot, Marketo, Salesforce, and Microsoft Dynamics to capture and nurture leads
- Marketing automation integration like Mailchimp for webinar promotion
Airmeet Pricing – Airmeet offers a premium webinar plan that starts at $199 a month and $167 per month when billed annually.
2) Livestorm
Livestorm is a webinar platform that allows you to host live, automated, and on-demand webinars. Plus, it lets you re-stream your webinar across multiple external platforms, including LinkedIn, YouTube, Facebook, X, and more, helping your event reach a wider audience.
Livestorm manages the entire webinar funnel—from creating customizable registration pages to following up with leads. It provides engagement tools such as polls, chat, Q&A, emoji reactions, breakout rooms, and calls to action, which serve as signals to marketing and sales teams, helping them identify highly interested prospects based on their interactions.
Livestorm has 4.4 stars on G2 and 4.7 stars on Capterra.
Features and capabilities Livestorm offers for webinar marketing
- Registration pages
- Custom asset branding
- CRM integration like Salesforce, HubSpot, and more
- Robust analytics dashboard
- Email cadences
- Marketing automation integrations like HubSpot, Marketo, or Pardot to automate event marketing and reporting
Livestorm Pricing – Livestorm offers a pro plan that is $3 per attendee and includes unlimited webinars up to a 4-hour session. It also offers an enterprise plan, which includes unlimited webinars with up to a 12-hour session.
3) BigMarker
BigMarker is a no-download webinar software that allows you to create fully branded event experiences for your audience. The platform provides everything you need to design, build, and execute an effective webinar.
BigMarker supports live, simulive & on-demand webinars. It provides you with 15+ templates to build a branded landing page that can help capture more registrations for your webinar session.
BigMarker has 4.7 stars on G2 and 4.8 stars on Capterra.
Features and capabilities BigMarker offers for webinar marketing
- Customize registration page
- Customize webinar landing page
- Personalize in-webinar content capabilities
- Custom webinar room
- Built-in email marketing (invitation, reminder, and follow-up email)
- Integration with CRM marketing automation
- Engagement tools to identify and convert leads
BigMarker Pricing – BigMarker uses a custom-based pricing model, offering three pricing tiers: basic, enterprise, and enterprise+
4) Cvent
Cvent is an all-in-one event management platform that supports in-person, virtual, and hybrid events. It also features webinar hosting capabilities—enabling you to host engaging and revenue-driven webinars.
The platform allows you to host webinars in your preferred style, including live, simulive, on-demand, multi-session & recurring series. With Cvent, you can create a branded experience with custom backgrounds, visuals, and smooth in-event transitions.
Cvent has 4.3 stars on G2 and 4.5 stars on Capterra.
Features and capabilities Cvent offers for webinar marketing
- Easy webinar setup
- Custom branding
- Customized registration page
- Automated, branded invites and reminders capabilities
- Actionable analytics dashboard
- CRM integrations like Salesforce, HubSpot, Marketo, Eloqua, and more
- Content repurposing opportunity
Cvent Pricing – Cvent uses a custom quote based on their event requirements, offering professional and enterprise plans
5) Webex Webinars
Webex is a scalable webinar platform that creates interactive experiences for the audiences. The platform curates the attendee registration experience with custom branding options and themes.
With their branding and customization features, you can create a fully branded webinar experience for your audience and also reinforce the brand identity. Webex allows you to host both small and large webinars that are perfectly tailored to meet diverse business needs.
Webex has 4.3 stars on G2 and 4.4 stars on Capterra.
Features and capabilities Webex Webinars offers for webinar marketing
- Event branding
- Custom registration pages
- Customize automated invitations, reminders, and follow-up emails
- CRM and marketing automation integration like Oracle Eloqua, Salesforce, and more
- Analytics and reporting to measure webinar performance
Webex Events Pricing – Webex Webinars offer custom pricing that includes unlimited webinars, registration, and more.
6) Demio
Demio is a hassle-free software built to create an engaging experience for audiences in a virtual environment. It allows you to create, manage, and host live, on-demand, and automated webinars with ease.
Demio enables you to customize your webinar to reinforce your brand identity and make the session stand out. You can customize the registration page, design a personalized thank-you page, and send automated reminder email alerts 24 hours, one hour, and 15 minutes before the webinar to ensure attendees don’t miss the session.
Demio has 4.7 stars on G2 and 4.7 stars on Capterra.
Features and capabilities Demio offers for webinar marketing
- Customize registration pages
- Webinar branding
- Email marketing (Automate invitation, reminder, and follow-up email)
- CRM and marketing automation integration like HubSpot, Salesforce, Marketo, Kit, and ActiveCampaign
- Advanced webinar analytics
Demio Pricing – Demio offers three pricing tiers: starter ($45 per month if paid annually), growth ($80 per month if paid annually), and premium ($196 per month if paid annually).
7) Zoom Webinars
Zoom Webinars is an all-in-one event management platform that supports reliable and secure video technology to provide an excellent professional experience for viewers. Given its user-friendly design, extensive feature set, and large-scale broadcasting capabilities, Zoom is a popular platform for hosting webinars. With powerful branding, pro-level production tools, and interactive audience features, you can craft captivating webinars that drive real results.
Zoom Webinars has 4.4 stars on G2 and 4.6 stars on Capterra.
Features and capabilities Zoom Webinars offers for webinar marketing
- Branded registration page
- Customizable landing page
- Webinar branding
- CRM Integrations like Salesforce or HubSpot to sync lead data
- Marketing automation integration like Marketo
- Detailed reports on attendance rates and audience engagement
- On-demand video support to boost event reach
Zoom Webinars Pricing – Zoom webinars offer three pricing options: webinar ($83.33 a month if billed annually), webinar plus ($290.83 a month if billed annually), and events ($415.83 a month if billed annually).
8) GoToWebinar
GoToWebinar is an all-in-one webinar platform that expands your reach and elevates events. With quick setup, an intuitive dashboard, and a full suite of powerful tools, the platform enables you to host engaging and impactful webinars.
GoToWebinar automates the email invitations, confirmations, and reminders, helping to maximize event attendance. It also integrates with CRM and Marketing tools to sync registrant data and track the entire customer journey.
GoToWebinar has 4.3 stars on G2 and 4.5 stars on Capterra.
Features and capabilities GoToWebinar offers for webinar marketing
- Custom registration forms
- Webinar branding
- Webinar templates
- Automated email invitations and reminders
- Event analytics and reporting to discover the most loyal audience
- CRM and marketing automation integrations
GoToWebinar Pricing – GoToWebinar offers three pricing plans: reach ($62 a month if billed annually), elevate ($269 a month if billed annually), and complete (custom price).
9) WebinarJam
WebinarNinja is an all-in-one webinar management platform that allows you to host live, automated, hybrid and series of webinars.
With its intuitive interface, integrated live courses, built-in engagement tools (like chat, polls, quizzes, handouts, and offers), and powerful integrations, WebinarNinja simplifies the entire webinar journey, from planning to delivery, while providing valuable insights into audience interactions.
WebinarNinja has 3.3 stars on G2 and 4.2 stars on Capterra.
Features and capabilities WebinarNinja offers for webinar marketing
- Custom registration forms
- Landing page templates
- Automatic email notifications
- CRM integrations such as HubSpot, Keap, and Constant Contact
- Marketing integration such as Mailchimp, ConvertKit (now Kit), Drip and ActiveCampaign
WebinarNinja Pricing – WebinarNinja charges $0.3 per attendee if billed annually. The plan includes unlimited webinars, registrations and more
Why Should You Choose a Webinar Platform That Has In-built Marketing Capabilities?
A webinar platform with built-in marketing capabilities can help you attract more attendees for your event. Typically, webinar platforms are integrated with marketing platforms like Mailchimp, HubSpot, Marketo, and Salesforce that automate invitations, reminders, follow-ups, and post-event nurturing, saving your team a lot of time.
One of the notable benefits of these integrated marketing tools is that they capture attendee information and crucial engagement data, enabling you to create targeted campaigns.
In addition, email, SMS, and calendar invitations are automated, reducing no-shows for your event. Ultimately, a marketing-enabled webinar platform will manage webinar promotion, registration, audience communication, and follow-up activities in a single place.
Final Thoughts
A webinar platform with built-in marketing tools can make a significant difference in the success of your webinars. It won’t just attract more registrants but also help nurture leads after the webinar ends.
Features that webinar platforms offer for marketing are customized registration pages, automated email invitations, reminder and follow-up emails and CRM integrations to manage the entire webinar marketing lifecycle.
A webinar platform with built-in marketing won’t only fulfill your event marketing needs but also maximize its reach and help deliver a higher return on your webinar investment.
FAQs
Webinar platforms often create calendar invites like Google Calendar, Outlook, or Apple Calendar, keeping the event top-of-mind for attendees and reducing the chances of overlooking calendar invites. Webinar platforms also automate reminder emails, making it easy for registrants to remember and attend the event.
