In this blog, we will explore what integrated attendee analytics is, why this tool matters, what attendee data it monitors, and the top platforms with built-in attendee analytics.
What is Integrated Attendee Analytics?
Attendee analytics is a built-in feature of a virtual event platform that monitors participants’ behavior and engagement in real-time.
It tracks various attendee data, such as session watch time, poll responses, booth visits, chat participation, Q&A activity, networking connections made, material downloads, drop off rates and more. It gathers all of this data into a single dashboard that you can see once the event wraps up.
Why Do Built-In Attendee Analytics Matter in a Virtual Event Platform?
Built-in attendee analytics in a virtual event platform provide you with real-time, actionable insights into attendee behavior and engagement. Here are some of the major data points it provides you access to.
- It tracks attendee registration data like name, location, job title, company name, and more
- It monitors the entire session and provides you with the top sessions and the most popular content
- It tracks attendee engagement like poll, Q&A, or chat activity, allowing you to extend popular sessions and adjust the content
- It identifies hot leads by examining attendee behavior, enabling your sales team to focus on prospects who are most likely to convert
- It identifies how many people interacted with sponsoring brands, tracking metrics like sponsor booth visits, banner clicks, and material downloads
- It identifies when audiences drop off during a presentation
10 Virtual Event Platforms with Integrated Attendee Analytics
1) Airmeet
Airmeet is a virtual and hybrid event management platform known for creating highly interactive and engaging experiences for audiences in a virtual environment.
It integrates a real-time analytics dashboard with detailed event data. 10 minutes into any event, organizers will be able to access the event analytics report on the dashboard. Plus, even when the event is going on, organizers may see the analytics report in real-time.
Airmeet’s attendee analytics tracks and collects the following data points:
- Registration Tab – The registration tab offers you a comprehensive view of event registrations. You get demographic details about your event participants.
- Participant Turnout – This shows the total no of participants who registered & attended the event
- Attendee Breakdown – This shows new and repeat participants
- Registration Type – It showcases registration types like number of participants, self-registered, or invited
- Participant Demographics – This shows data on the different regions from where participants attended the event.
- Traffic Attribute – This shows how many registrants came from different marketing channels & UTM codes.
- Engagement Tab
The engagement’s tab offers you a comprehensive view of event attendance. It tracks participants’ activity in real-time throughout the event.
- Event Level Attendance: This showcases to you the total number of attendees, sessions attended, networking lounge attended, booth visitors & average time spent by participants.
- Session Level Attendance – This shows you the average attendee count & average time spent on all sessions for a particular activity, such as number of raised hands, questions asked, polls answered, messages sent, and emoji reactions.
- Booth Level Attendance – This showcases the total number of booth attendees, average attendance & time spent by visitors across booths, like clicking on CTAs, watching live broadcasts, watching banner videos, and interacting with exhibitors.
- Lounge Level Attendance – This showcases the total number of attendees who attended the lounge session, such as joined tables, joined meetings, joined speed networking, and day-wise attendees data.
- Summary Tab – The summary tab offers you a comprehensive view of your event. You will get a summary of some of the data points.
- Attendee Turnout – This shows the total participants’ turnout with the percentage of attendees & registrations
- Social Lounge – This shows the total number of participants who joined a social lounge table
- Speed Networking – This shows the total participants who used speed networking & participants who found a perfect match
- Top Booth – This shows participants with the maximum number of visits, CTA clicks & video views on the particular booth
- Top Session – This shows participant data based on attendance, duration, maximum messages entered & maximum questions asked.
- Top Polls – This shows participant responses data on the polls conducted & average poll responses
2) Cvent
Cvent is a virtual, in-person, and hybrid event management platform. It uses attendance tracking technology to help you understand the attendee journey and attain better customer insights.
Cvent’s built-in attendee analytics generate real-time views on session attendance and duration, exhibit floor visits, traffic patterns, and other event activities. Its analytics capabilities are integrated into modules like Attendee Hub, Webinar, OnArrival, and more.
Cvent’s attendee analytics tracks and collects the following data points
- Attendee demographics.
- Attendee ticket type.
- Session watch time.
- Chat participation.
- Poll responses.
- Questions asked in Q&A.
- Survey completion.
- Emoji reactions.
- Networking activity.
- Booth visits and halt duration.
- Exhibitor chat interactions.
- Sponsored session engagement.
3) RingCentral Events
RingCentral Events is a robust event management platform that allows you to host personalized, AI-powered virtual and hybrid events, creating a highly engaging event experience for the audience.
The platform has an integrated analytics dashboard that tracks engagement and behaviour of attendees in real-time.
RingCentral Events’s attendee analytics tracks and collects the following data points
- Chat messages.
- Chat and video reactions.
- On-screen total attendees joined.
- Networking held.
- Number of connections made.
- 1-on-1 schedule meetings.
- Questions asked.
- Poll votes.
- Most engaged attendees.
- Leading sponsors via networking meetings.
- Top attendees by networking meetings.
- Users’ booth visits, CTA clicks, and download materials.
4)Remo
Remo is a virtual event management platform that creates an engaging environment where attendees can connect, interact, and move, just like at a physical event. Remo integrates an analytics dashboard that gives you a full picture of the event.
Remo’s attendee analytics tracks and collects the following data points
- Total attendee registrations.
- Average time spent at the event.
- Poll responses.
- Question asked in Q&A session.
- Chat activity.
- Feedback from the survey.
- Real-time attendee satisfaction ratings.
- Emoji reactions.
- Sponsors banner clicks and CTA clicks.
- Number of connections made at the networking session.
5) vFairs
vFairs is a virtual, in-person, and hybrid event management platform that offers an end-to-end solution for hosting, managing, and running events with ease. It creates an immersive 3D environment that mimics physical event spaces in a virtual setting. vFairs has a built-in analytics dashboard that monitors user journey throughout the event.
vFairs’s attendee analytics tracks and collects the following data points
- Event login time.
- Time spent in each area.
- Booth visited.
- Webinar watched.
- Content downloaded.
- Chat conversation.
- Poll responses.
- Exhibitors’ interactions.
- Participation in scavenger hunts.
- Survey participation.
- Mobile app login.
- Booked meetings.
6) Bizzabo
Bizzabo is the virtual, in-person, hybrid, and webinar management platform that enables B2B marketers and organizations to plan, host, and deliver impactful events.
Bizzabo’s attendee analytics tracks and collects the following data points
- Session attendance.
- Attendee check-in.
- Chat activity.
- Poll responses.
- Q&A participation.
- Networking connection made.
7) Webex Events
Webex Events is the all-in-one event management platform that enables you to host unforgettable in-person, hybrid, and virtual events.
The platform uses easy-to-use technology, so your audience has a seamless experience at the event. Webex Events integrates comprehensive analytics that track the attendee journey at virtual, in-person, and hybrid events in real-time.
Webex Events’s attendee analytics tracks and collects the following data points
- Attendee check-in time.
- Session attendance.
- Documents downloads.
- Networking connection made.
- Q&A participation.
- Chat activity.
- Emoji reactions.
- Poll responses.
- Gamification participation.
- Audience drop-off.
8) Accelevents
Accelevents is an enterprise-grade event management software that allows you to host virtual, in-person, and hybrid events. It provides you with all the event management services you need, whether you host a webinar, conference, or trade show.
Accelevents’s attendee analytics tracks and collects the following data points
- Session participation.
- Number of total connections made.
- Average connections per attendee.
- Total meetings done.
- Total matches made.
- Poll responses.
- Chat activity.
- Q&A participation.
- Number of attendees who joined the lounge.
- Gamification participation.
- Sponsored booth interaction.
9) Whova
Whova is an all-in-one event management platform that allows event organizers and marketers to host in-person, hybrid, and virtual events. It offers set features to host engaging and impactful events.
Whova comes with comprehensive attendee analytics to understand the behaviour and engagement of attendees at an event.
Whova’s attendee analytics tracks and collects the following data points
- Attendee names
- Attendee check-in
- Number of sessions check-in
- Feedback form completed
- Survey responses
- Session attendance
- Q&A participation
- Poll responses
- Chat interactions
- Material downloads
- Gamification participation
10) On24
On24 is an AI-powered event platform that transforms your webinars, events, and content into personalized buyer journeys. Recently acquired by Cvent, the platform is on a mission to help businesses bring their go-to-market strategy into the AI era and drive cost-effective revenue growth.
On24’s attendee analytics tracks and collects the following data points
- Attendee demographics
- Session attendance
- Poll participation
- Q&A activity
- Chat activity
- Gamification participation
- Networking lounge participation
- Networking connection made
- Breakout room participation
Final Thoughts
These virtual event platforms’ integrated analytics collect multiple attendee-related data points from a single dashboard, removing the need for a separate tracking tool. These systems come with a built-in attendee analytics dashboard that tracks various attendee metrics such as session participation, networking interaction, Q&A participation, and more to empower you to enhance user experience and event performance. By tracking attendee behaviour and engagement in real-time, you can gain the key attendee insights needed to improve your event impact and ROI.
FAQs
Yes. Airmeet is the platform that tracks the attendee data in real-time while the event is still in progress. You can instantly see attendee movement, their participation trends, and session performance in real-time, and accordingly adjust your content delivery strategy.
Yes. Real-time analytics can identify when attendee participation drops during sessions, enabling organizers to tweak content, add interactive elements, or add games to regain attendees’ interest.
