When a virtual event platform is integrated with HubSpot CRM, leads are instantly captured, nurtured, and routed down the sales funnel, accelerating lead creation. Plus, the HubSpot tool can help with personalized follow-up based on attendee behavior, such as poll responses or questions asked.
In this guide, we will look at the best B2B SaaS virtual event platforms with HubSpot integration.
1) Airmeet
Airmeet is a virtual and hybrid event management platform that specializes in creating immersive experiences for audiences in a virtual setting. The platform is built to help B2B marketers and companies run virtual events and webinars that accelerate business growth. Airmeet supports various event types such as conference, webinar, workshop, L&D, town hall, and more.
Airmeet integrates with HubSpot to sync attendee engagement data, notify high-intent actions performed by potential attendees, and run personalized nurture campaigns for event leads. Airmeet captures more than 60 data points to help understand attendee intent better.
Using the HubSpot CRM tool, you can segment contacts based on event activities, filter contacts to create active lists, and send targeted emails to attendees and non-attendees, respectively.
You can also send personalized emails based on the prospect’s event engagement activity. Plus, you can promote events using HubSpot landing pages and trigger magic links from Airmeet for registrants.
HubSpot will capture below data:
- Registration info
- Session attendance & time spent
- Event attendance & time spent
- Booth activity & lead magnet info
- Poll responses(question and response) + Questions(status and question asked)
- Registration UTM parameters
- Leaderboard Score
2) LiveStorm
Livestorm is a virtual event platform that helps B2B brands drive pipeline growth. It is a powerful and secure platform that enables you to capture leads through live, on-demand, and pre-recorded events.
Livestorm is built primarily for large companies, particularly for the Finance, Healthcare, and Software industries. The platform supports 24 languages, connecting users worldwide. Respected brands like Shopify, Revolut, Zapier, and ElevenLabs leverage Livestorm to organize events that drive real results.
Livestorm integrates with HubSpot, which automatically sends attendees/registrants’ data from Livestorm to your sales pipeline.
It ensures that your sales team follows up on the leads you generate via your events.
It automatically transfers Livestorm data into your HubSpot account in the form of contacts, companies, deals, and contact timeline activities. Thanks to this, you don’t need to download a CSV file, as everything is automated.
Livestorm sends registrant data and event participation details to HubSpot to enhance lead scoring, lifecycle management, and follow-up campaigns. With this, you can track the entire customer journey, including live attendance, replay attendance, and engagement.
HubSpot collects the following data:
- Attendee registration, like name, email & contact details
- Attendance data, like live participation or on-demand viewing
- Engagement, such as poll responses, chat activity, questions asked, or material downloaded
3) vFairs
vFairs is an all-in-one event management platform that enables you to plan, manage, and host stress-free events. It assists you with every stage of the event, from registration and speaker management to abstract management and on-site solutions. vFairs allows you to fully customize the event to meet the needs of multiple sectors such as healthcare, non-profit, higher education & universities, IT firms, and retail.
vFairs integrates with HubSpot, which guarantees that each time a person registers in HubSpot, their data is automatically and smoothly synchronized with vFairs.
This automation reduces the need for repetitive data entry and ensures that your event attendee list is always up-to-date with the latest registrants from HubSpot. It seamlessly captures and manages event attendee data within the CRM, from where you can nurture leads, follow up with attendees, and analyze data.
The automatic data synchronization enhances your operational efforts, minimizes the risk of data errors, and ensures that your systems are always in sync, allowing for a more cohesive and effective event management and marketing strategy.
Vfairs HubSpot captures the following data:
- Registration data like attendee name, email address, and contact information
- Engagement data like booth visits, poll responses, Q&A interaction, and material downloaded
4) Zoom Events
Zoom events is a virtual and hybrid event platform that enables you to create captivating events with powerful branding, pro-level production tools, interactive audience features, and actionable analytics.
With Zoom, you can create a professional, high-impact, and memorable event experience for your audience. The platform easily manages the complexities of hosting multi-day conferences or bringing together in-person and virtual audiences.
The Zoom Events integration with HubSpot syncs important registration, attendance, and engagement data that you can use for different marketing and sales initiatives.
With the HubSpot integration, you can:
- Register contacts from a HubSpot workflow action
- Add registrants, attendees, and no-shows to workflow triggers
- Sync event joining link and registration fields to HubSpot contacts
- Sync session engagement data to HubSpot custom objects
- Create HubSpot marketing events with relevant event details and linked registrants, cancellations, and attendees
5) Remo
Remo is an event management platform that allows virtual attendees to connect, interact, communicate, and move around the virtual space like it’s a real-life event. The platform enables B2B companies to communicate and connect with prospective clients and partners, allowing them to collaborate based on common goals, interests, and needs.
Remo allows you to integrate HubSpot through the use of Zapier. With this, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Plus, you can automate your outreach efforts and close more deals for your business.
Remo’s HubSpot integration will eliminate the tedious manual work involved in managing your contacts and forms. It automatically moves info in and out of HubSpot and triggers tasks like sending emails, creating online spreadsheets, and registering clients for events.
The HubSpot-Remo integration captures the following data:
- Attendee registration data, like name, email address, and contact information
- Attendees check-in, check-out times, and total session time
- Engagement data like poll participation, chat activity, and questions asked
6) Demio
Demio is a browser-based virtual event platform that enables you to create events that your audience will love attending. The platform easily identifies the attendees who demonstrate strong engagement and interest during your live event.
Demio integrates with HubSpot, which assists in spotting potential leads who are more likely to convert, so you can send the right leads to your sales team.
Demio integrates with HubSpot to enhance the effectiveness of your event. Upon registration for a Demio event, you’ll gain insights into the registrant’s HubSpot timeline, detailing whether they registered, attended, or registered but missed the event. You can use this data to automate your personalized outreach campaign.
Demio’s direct HubSpot integration does the following things:
- Automatically syncs Registrants, Attendees, and No Shows into three separate HubSpot lists, for easy segmentation
- Creates and updates HubSpot contacts from new registrations
- Passes any custom form field data from Demio to HubSpot upon registration
- Saves Registrants’ Unique Join Links to custom fields inside HubSpot
- Records timeline activity in HubSpot any time a person registers for a session or attends/misses a session
- Maps your event engagement data into HubSpot and identifies those ready potential leads
- Adds webinar data to HubSpot lead scoring
7) BigMarker
BigMarker is an event platform that allows you to host virtual, in-person, and hybrid events. The browser-based platform is ideal for B2B teams, offering customizable and no-download experiences. It integrates cutting-edge video technology with robust marketing and interactive capabilities to create and deliver fully branded event experiences.
BigMarker integrates with HubSpot, so your online event data can flow seamlessly and automatically from BigMarker to HubSpot in minutes, once your event ends. It automates your lead management process and helps with personalized follow-ups.
Key attendee data HubSpot exports
- Attendee contacts lists
- Attendee email
- Engagement data, like responses to polls, CTA clicks, or questions asked
- Session watch time
- Handouts data
8) RingCentral Events
RingCentral Events is an event platform that enables you to host personalized AI-powered events that reflect your brand, build community, and leave a lasting impact on your audience from start to end. The platform is trusted and loved by small to big organizations such as NBC Universal, Square, Harvard University, NYU, HP, AWS, and more.
RingCentral Events integrates with HubSpot, which automatically logs calls and messages, giving you a complete view of attendee interactions. You can easily access call history and context in HubSpot and personalize every sales conversation.
Attendees’ engagement details are synced with HubSpot, which can help you create personalized follow-ups and maximize lead nurturing opportunities.
How the integration works:
- Transferring registration data from RingCentral Events to HubSpot
- Pulls registrations from HubSpot to RingCentral Events, and pushes a magic link back to HubSpot
- Pushes event status (registered/attended) and engagement score to HubSpot as a “Note” on a contact or custom object
- Sends custom registration form answers to HubSpot as a “Note” on a contact or custom object
- Sends attendee engagement data to the HubSpot timeline
- Exports UTM parameters to HubSpot contact objects
- Exports onsite registration activity data to HubSpot custom objects
- Exports your Content Hub visitors’ details and engagement data to HubSpot custom objects and timeline
Final Thoughts
Virtual event platform’s integration with HubSpot is a strategic advantage that directly transports data into your CRM, removing any need for manual efforts. It helps businesses streamline their lead management processes and boost their conversion.
HubSpot captures every attendee’s interactions, which allows your marketing and sales teams to focus on leads showing the most potential and send out personalized follow-ups to them accordingly. The virtual event platforms covered in this blog won’t just empower you to host events, but also build a lead generation pipeline that fuels your business growth with the help of HubSpot.
FAQs
HubSpot captures essential audience engagement data such as poll responses, chat activity, questions asked, material downloads, and CTA clicks, and based on that, it identifies possible leads, gives a lead score, and then nurtures them, saving marketing and sales teams a lot of time.
