The Complete Guide to ON24 Alternatives for Demand Generation in 2026

If you’re evaluating webinar platforms to power your demand generation engine, you’re not alone. According to industry research, 48% of the buyers say webinars are the most important media type when building a vendor shortlist. That is why the choice of platform is crucial for your marketing success.  

This guide explores the best ON24 alternatives specifically for demand generation use cases—helping you find a platform that generates qualified pipeline—not just registrations.

What Makes a Great Demand Generation Webinar Platform?

Before diving into specific alternatives, let’s establish what features actually matter for demand gen results.

Essential Capabilities for Pipeline Generation

A demand generation webinar platform should help you accomplish three core objectives.

1. Create genuine buyer engagement

Passive viewing doesn’t convert. You need interactive features that spark two-way conversations and surface buying intent—polls, Q&A, networking spaces as well as the ability to bring attendees on stage.

2. Capture and act on engagement signals

The real value comes from understanding who’s engaged and what they care about. Look for platforms with 

• Granular analytics.
• Intent scoring.
• CRM integrations.

3. Build branded experiences that stand out

In a sea of generic webinars, your events need to reinforce brand recall. Customizable registration pages, stage layouts, and communication templates help to create memorable experiences which differentiate your company from the competitors.

Common ON24 Pain Points

Based on verified user feedback, teams frequently cite these challenges with ON24.

For instance, ON24’s backend interface has been described as unintuitive—leading to difficulties in navigation & also usability. 

For hosts who are setting up webinars, this complexity creates unnecessary friction, especially while they are onboarding guest speakers.

Users have reported that the ON24 platform may occasionally face compatibility issues with certain web browsers. This requires attendees to clear the cache or switch browsers and complicates the joining process. These technical hurdles usually lead to drop-offs, even before the webinar starts.

The pricing model also raises concerns among the users. One of the users noted that it is one of the most expensive webinar/event tools they’ve come across.

ON24 also restricts the use of the license per country which means that you need to purchase multiple licenses if you have users in different regions.

Top ON24 Alternatives for Demand Generation Programs

Airmeet: Purpose-Built for Pipeline Acceleration

Airmeet positions itself differently from traditional webinar platforms—it is designed specifically to turn passive broadcasts into interactive experiences that generate pipeline.

What sets Airmeet apart for demand gen

Airmeet webinars are designed to accelerate the pipeline generation. The platform emphasizes dynamic CTAs, polls, and branded experiences that are aimed at go-to-market outcomes—moving beyond the passive broadcasts to actual buyer conversations.

Engagement Features That Surface Buying Intent

The challenge with many webinar platforms is that they treat attendees as passive viewers. Airmeet’s AX360 engagement suite creates real conversations at scale with features like

• Social Lounge for table-based networking pre- and post-session, enabling peer-to-peer connections.
• Speed Networking (Serendipity Sessions) with timed 1:1 matches and configurable rules.
• Fluid Space for proximity-based mingling with up to 300 participants.
• Breakout Rooms for small-group discussions during live sessions.
• Interactive tools including polls, Q&A, raise hand, bring attendee-to-stage, etc.

Unlike those platforms where engagement happens only in a chat box, Airmeet creates real buyer conversations. These features help to transform one-way webinars into networking events that surface buying intent and book meetings—exactly what demand gen teams need.

Converting Attention into Action

Airmeet turns attention into action with its built-in, in-session CTAs. During your webinar, you can deploy dynamic calls-to-action that drive prospects to book meetings, to start trials, or to download assets—capturing interest while the engagement is highest and not hours later via follow-up email.

This in-the-moment conversion capability, combined with real-time segment building means you can route high-intent actions immediately to sales. The platform syncs attendee engagement data to your CRM (Salesforce, HubSpot, and Marketo) automatically and closes the loop from registration to revenue.

Deep Marketing Automation Integrations

Airmeet offers deep, marketer-friendly integrations which help keep your demand gen engine running smoothly.

• HubSpot integration syncs attendee engagement data to contacts and can also notify account owners of high-intent actions.
• Salesforce integration aligns event registrations and attendee engagement with Campaign Members for personalized invites as well as targeted post-event campaigns.
• Native connections to Marketo, Mailchimp, and other MAPs.
• Zapier connector for no-code workflows with 8,000+ apps.
• Public APIs and webhooks for custom automation.

The depth of these integrations indicates that you can automate the entire webinar lifecycle. It includes everything from registration reminders to follow-ups & post-event nurture.

Polished Production Without Complexity

Many demand gen teams struggle with production quality—but Airmeet streamlines this with:

• Backstage for rehearsals and AV testing before going live.
• Bring-to-stage controls for elevating attendees from the audience.
• RTMP stream-in to pipe professional tools like OBS or vMix directly onto the stage.
• RTMP stream-out to broadcast to YouTube, Facebook, or custom endpoints.

These features help you deliver polished and professional experiences without requiring a dedicated production team.

Extending Content Value

Webinars shouldn’t just drive pipeline on the day of. Airmeet maximizes content ROI with

• Instant session replay available immediately after your event ends.
• Event Replay hub that aggregates recordings into an on-demand library.
• Access controls along with engagement tracking for replay viewers.
• Ability to gate replays to continue generating leads long after the live event.

This approach turns single webinars into ongoing lead magnets that continue working for your demand gen program.

Enterprise-Ready Security

For the companies that have strict security requirements, Airmeet meets enterprise security expectations with ISO 27001:2022 certification and SOC 2 Type 2 attestation which are critical for regulated industries & large organizations.

Pricing Approach

Airmeet’s pricing model is attendee-based rather than being per-webinar. This structure often works better for those demand gen teams who are running frequent events as you’re not penalized for higher webinar volume.

Livestorm: Video Engagement Platform

Livestorm positions itself as a comprehensive video engagement platform for webinars, virtual events, and meetings.

Best for

Teams wanting an intuitive UI with strong engagement tools and content repurposing capabilities.

Key strengths

• Clean, modern interface that reduces onboarding time.
• Comprehensive engagement features—including polls, Q&A, live reactions, etc.
• Automatic recording and easy content repurposing.
• Advanced analytics dashboard for tracking performance.
• CRM integrations with HubSpot, Salesforce, and Pipedrive.

Considerations

• Fewer networking-specific features as compared to other platforms.
• Limited customization for virtual booths or sponsor activation.

Goldcast: AI-Powered B2B Video Content

Goldcast emphasizes AI-driven content repurposing and brand development for B2B marketers.

Best for

Marketing teams who are focused on turning events into long-form video content assets.

Key strengths

• AI-powered content repurposing to create clips, blog posts, and social content
• Strong focus on brand consistency across the events
• Advanced analytics for measuring engagement as well as ROI
• Purpose-built for B2B buyer journeys

Considerations

• May have a learning curve for teams new to content-first approaches.
• Pricing typically requires custom quotes for enterprise features.

Demio: Analytics-Focused Platform

Demio is an ideal choice for the data-savvy marketers who need clear insights as well as ROI tracking.

Best for

ROI-conscious marketers who prioritize detailed analytics and attribution.

Key strengths

• Streamlined interface for presenting slides and pre-recorded video.
• Strong analytics capabilities for understanding attendee behavior.
• AI features to facilitate automated Q&A as well as intelligent follow-up.
• Seamless CRM integrations for lead handoff.
• Live, automated, and on-demand webinar formats.

Considerations

• Networking features less robust than specialized platforms.
• Focus on the metrics that may come at the expense of creative flexibility.

Zoom Webinars: Familiar and Reliable

Zoom Webinars leverages Zoom’s ubiquitous video platform for larger-scale broadcasts.

Best for

Organizations that are already using Zoom for hosting meetings—and want a familiar experience.

Key strengths

• Extremely familiar interface for both hosts and attendees.
• Reliable performance and minimal technical issues.
• Interactive features including polls, Q&A, and breakout rooms.
• Recording and sharing capabilities.
• Ability to handle very large audiences.

Considerations

• Zoom’s DNA as a video-conferencing tool means it is no longer able to innovate and keep up with trends in the webinar industry.
• Limited branding customization compared to dedicated webinar platforms.
• Not optimized specifically for demand generation workflows.

How to Choose the Right Platform for Your Demand Gen Program

Evaluate Based on Your Specific Goals

Different platforms excel at the different aspects of demand generation.

1. If pipeline velocity is your primary goal then you should prioritize those platforms that 

• Offer robust CRM integrations.
• Provide intent scoring.
• Feature in-session CTAs.

2. If brand differentiation matters most then you should look for extensive customization options. Airmeet’s AirStudio and custom landing pages enable you to create fully branded experiences that stand out from generic webinar templates.

3. When you’re scaling a high-volume webinar program, consider pricing models carefully. 

Per-webinar pricing can become expensive quickly. On the other hand, attendee-based pricing models usually scale more economically for frequent programs.

4. If engagement and networking are critical then features like social lounges, speed networking, and breakout rooms become essential. These capabilities turn webinars into genuine conversation spaces—going beyond broadcast-only events.

Consider Your Team’s Technical Capabilities

The best platform is the one your team will actually use effectively.

1. For lean marketing teams without dedicated event producers, they should prioritize ease of use of the platform along with quick setup flexibility. Look for the platforms which enable users to create branded webinars in minutes.

2. For teams with production resources, they should consider platforms that are offering advanced features like 

• RTMP in/out.
• Multi-stream capabilities.
• Extensive stage controls. 

These features unlock professional-grade experiences.

3. For teams that are managing complex workflows, robust API access as well as extensive integrations become critical. The ability to connect your webinar platform to your entire tech stack helps to minimize the need for manual work.

Test With Real Use Cases

Several platforms offer free trials or demos. Use them strategically.

1. Run a test webinar with your actual content and format too
2. Invite team members to experience both the host & attendee views
3. Test key workflows—like registration, reminder emails, and post-event follow-up
4. Evaluate the quality of analytics and also data reporting for your actual need
5. Assess how easily engagement data flows into your CRM

Making the Switch: Migration Considerations

Data and History

If you’re moving from ON24 to a new platform, consider the following:

• Can you export historical webinar data and analytics?
• How will you maintain access to past recordings and replays?
• What happens to existing registration lists and attendee data?

Most platforms can help migrate critical data but plan for this process in advance.

Team Training and Adoption

Switching platforms requires proper change management.

• Schedule training sessions with the hosts and producers.
• Create documentation for all common workflows.
• Run practice webinars to build confidence.
• Start with lower-stakes events—before migrating flagship programs.

Timing Your Transition

The best time to switch the platforms depends on your program.

• Between major event cycles for minimizing any disruption.
• After contract renewal windows to avoid paying for overlapping platforms.
• When you have bandwidth for the learning curve and setup time.

The Bottom Line on ON24 Alternatives

The right webinar platform for demand generation does more than just host presentations. It creates engaging experiences that have the ability to surface buying intent, integrate seamlessly with your marketing stack as well as provide the data you need to prove ROI.

While ON24 has been an industry standard, alternatives like Airmeet offer compelling advantages for demand gen teams—such as purpose-built pipeline acceleration features, deeper marketing automation integrations, more intuitive interfaces, and pricing models that scale with your program growth.

The platforms highlighted in this guide each of them feature unique strengths. Airmeet excels at turning broadcasts into buyer conversations with features like Social Lounge and Speed Networking. Livestorm offers an intuitive experience along with strong content repurposing options. Demio prioritizes analytics and attribution. Goldcast emphasizes AI-powered content creation.

Your choice ultimately depends on your specific priorities like are you optimizing for pipeline velocity, brand differentiation, ease of use, or content longevity? 

The good news is that the webinar platform market has evolved significantly. It gives demand gen teams more options—allowing them to choose the most suitable solution and driving measurable results.

Take advantage of free trials/demos to test the platforms with your actual content & workflows both. The platform that feels right for your team and also delivers the engagement, data, and integrations you need will become a cornerstone of your demand generation strategy.

Ready to see how Airmeet can accelerate your demand generation program? Airmeet provides proven webinar experiences advocated publicly by brands who run their programs on the platform. These customer stories showcase teams describing why they chose Airmeet for its engagement and data model over basic broadcast tools—exactly what modern demand gen requires.

With features like dynamic CTAs, networking spaces, deep CRM integrations, and enterprise-grade security, Airmeet helps marketing teams create webinars that actually generate a qualified pipeline. Learn more about how Airmeet transforms webinars from broadcasts into buyer conversations.