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TDK Ventures Amplifies Audience Reach and Engagement with Airmeet

Mukesh Kumar
• May 27, 2024
Overview
Company Name:
TDK Ventures
Industry Segment:
Venture Capital and Private Equity Principals
Use Case:
Virtual Conference
Previously Used Platform:
StreamYard

About Company:

Headquartered in California, TDK Ventures is a corporate venture capital firm that invests in early-stage innovative and hard-tech startups, catering to the Impact Scalers of this economy—the entrepreneurs. They invest in projects that aim to bring sustainability and social value to the world, improving billions of lives through their transformative and innovative ideas.

TDK Ventures provides every startup they invest in with the tools they need to bring their sustainable visions to life, including financial resources, early product validations, pilot programs, customer channels, ecosystem access, industry & outsourcing connections, market insights, materials, manufacturing, supply chain expertise, branding, and/or go-to-market mentorship.

ROI / Benefits for the customer (numbers):

Challenges with their previous events platform

TDK Ventures had been utilizing StreamYard for their event endeavors. However, the team decided to explore other available virtual event platforms in the market, aiming to find an alternative solution that was better equipped to seamlessly navigate their hybrid event initiatives.

Expectations and Requirements from Airmeet

Expectations and Requirements from Airmeet

Based on recommendations from colleagues and following a comprehensive evaluation of the virtual event platform offerings, Raphael Finelli, Marketing Principal at TDK Ventures, selected Airmeet as the preferred virtual & hybrid event platform to power TDK Ventures’ event initiatives.

The team at TDK sought robust features and functionalities that could offer:

  • Support for hosting hybrid events
  • Flexibility & reliability
  • Email customization 
  • Event accessibility to attendees from China

Solutions Offered by Airmeet

Solutions Offered by Airmeet

To address the specific needs of TDK Ventures, Airmeet offered:

  • Hybrid event hosting capabilities and features include event check-in for in-person attendees, unified registration and ticketing, mobile applications, live streaming capabilities, 360-degree attendee analytics, and more.
  • Flexibility and scalability to host events of various formats and accommodate any desired number of attendees.
  • Platform reliability and credibility to meet all essential security, privacy, and compliance regulations. With enterprise security, data protection, and infrastructure availability, Airmeet ensured a safe and secure platform for both the TDK Ventures team and its event attendees.
  • White glove services to ensure hassle-free event experience with 24/7 support lounge, consistent technical support, easy onboarding, seamless platform training, and a dedicated CSM.
  • Customizable email templates to empower TDK Ventures team to personalize email communications, based on different categories and requirements.
  • Worldwide accessibility to ensure event access for attendees globally, including China and other geographical locations, via its widely accessible event platform and browser & device compatibility. 

Positive ROI Impact:

  • Airmeet’s platform resolved TDK Ventures’ accessibility concerns, enabling them to welcome attendees from across the world, including China.
  • Utilizing custom email templates, the TDK Ventures team could customize their event-related emails and their content, empowering them to offer personalized experience to attendees, speakers, and other participants.
  • Airmeet’s scalability empowered TDK Ventures to effortlessly expand their global reach, providing them with the flexibility to accommodate thousands of attendees simultaneously.

Most-loved Features of Airmeet

Email Customization:

By leveraging this feature, the TDK Ventures team could personalize email communications as needed. This enabled them to tailor the templates for various purposes, such as event marketing, invitations, event registration, reminders, and more.

Platform Scalability:

Airmeet can host 10,000 attendees simultaneously, with the capability to scale up to 100,000 attendees. This empowered the TDK Ventures team to scale their events effortlessly and accommodate any desired number of attendees. 

Accessibility:

Airmeet empowered the TDK Ventures team to reach a global audience, irrespective of their location or device. The platform offers worldwide accessibility, enabling event participation through a variety of devices such as desktops, mobile phones, and tablets.

Event Branding:

Airmeet’s event branding capabilities empowered the team at TDK Ventures to tailor their event as per their branding requirements. They could customize the event landing page, reception area, networking spaces, registration forms, emails, and more.

Engagement & Networking:

By utilizing Airmeet’s engagement and networking features like the social lounge, speed networking, fluid space, and others, the TDK Ventures team provided its attendees with an immersive and memorable event networking experience. These robust features significantly boosted attendee engagement and involvement throughout the event.

White Glove Services:

Airmeet offered TDK Ventures exclusive white glove services, including quick query resolution, round-the-clock customer support, comprehensive onboarding and training, and a dedicated Customer Success Manager (CSM) to assist them seamlessly through every stage of their event journey.

Conclusion:

Airmeet equipped the TDK Ventures team with specialized solutions to ensure the success of their events, regardless of the event format or size. With Airmeet, they could effortlessly host virtual as well as hybrid events

With a robust range of features, like white glove services, on-site capabilities, 360-degree networking, real-time analytics, integration, customization, branding, and more, Airmeet ensured a seamless event experience for both the TDK Ventures team and its attendees.  

By leveraging Airmeet’s event hosting capabilities, TDK Ventures elevated audience reach, boosted event engagement, improved brand presence, and increased attendee turnout.

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