What is Minke
“Think+Make=Minke” is the bigger idea behind Minke. Minke is a group of consultants and trainers that helps organisations think out of the box so they can have an innovative approach in all spheres of work. That is done via training, workshops and facilitation events.
Minke is one of Airmeet’s earliest clients. Benoit Degrange, Co-Founder & Corporate Accelerator at Minke shares about their journey and how Airmeet’s features have helped them host events that have a human touch.
What formats did they host on Airmeet?
Minke was one of Airmeet’s first clients in Europe. They have organised around 50 events using the platform. These ranged from workshops to training and facilitation events. Airmeet enabled them to host events with a varied number of participants. Benoit says, “The number of participants depends on the kind of event. For training, we have 10-15 participants, whereas, for workshops, we have 100 participants. We have also organised events in the recent past where we had more than 100 participants.”
In this case study, Benoit shares the overall experience that Minke has had with Airmeet.
What were they looking for
Minke’s business is all about conducting physical workshops and training. With the enforcement of a lockdown in Belgium in March, their entire business came to a stand-still. That was when they started looking at virtual platforms.
Initially, Minke tried popular platforms like Zoom and Microsoft teams. But they felt that these platforms were very mechanical. The human touch that is essential for any of their training was missing.
They chanced upon Airmeet, and the first thing that attracted them was Airmeet’s webinar look. Comparing it with other platforms, Benoit said, “In normal webinars, one is unable to see the name of attendees or have any interaction, whereas, in Airmeet, there are virtual tables where participants are seated. Participants get to know about other attendees, and there is more interaction between the speaker and attendees.”
Most loved features
Minke is one of Airmeet’s premier and most content customers. Minke and their attendees adore the immersive features of Airmeet.
Benoit said that during live sessions, the Emojis that are displayed on the screen help every speaker. They know when they are making an impact and can make changes to achieve the desired outcome.
Minke also admired the Raise Hand feature via which participants could join the speaker on stage, making the sessions interactive. That feature helped give a real event-like feel.
Airmeet’s Question page was a boon for the host. Benoit mentioned, “In large events, the host has the tough task of sifting through questions and putting them forth to the speaker. But on Airmeet’s question page, participants can upvote or downvote questions. That is tremendously helpful for the host as he can prioritise questions that have maximum votes and ask the same to the speaker.”
Minke also liked the Social Lounge. It helped their attendees network and connect.
Lastly, Benoit said that in the last nine months, they have realised virtual events are both cost and time saving for the organisers and attendees alike.
Taking the partnership forward
Attendees were delighted by the Network Lounge feature with virtual tables, with the flexibility to move around between tables. The attendees could interact more freely on Airmeet as compared to other platforms.
SMPS appreciated Airmeet’s clean design and user interface with interactive functionalities that promoted ease of use.
SMPS speakers loved the Backstage feature where they could practice before going live. The interactive feature allowing Emojis and reactions in real-time helped the speakers feel like they were being heard and appreciated by the audience, adding to the excitement.
“Minke has already set up its virtual office on Airmeet. We have created separate spaces for the team. The coffee space where the team can chat, a quiet room where they can work without being disturbed, a creative space and a conference area for team meetings. Minke employees can also have confidential one-on-one meetings in this virtual space.” Benoit mentioned.
He also said that having their office on Airmeet was indicative of a long-term relationship. Minke has planned several more workshops, webinars and training for the coming year that they will host via Airmeet.