Cascade is a strategy software for planning and execution. The company hosted the world’s first strategy festival this year using Airmeet. Lucas Goransky, Head of Strategy Factory at Cascade, shares his experience of ideating and hosting the event.
When asked about the company, Lucas said, “Cascade is a SaaS company. Our product helps companies align their strategies. It’s a great place to plan, execute and track a company’s work and progress. The software helps everyone in a company to know and understand how their actions and work will impact the whole business.”
About the strategy festival, Lucas said, “When I joined Cascade a few months back, My team and I realized that strategy as a concept was still limited to executives. When we say strategy, people immediately visualize a senior leader talking in a boardroom. We brainstormed about how we could take this “elite” status away from strategy and make it a more accessible idea. This gave birth to the idea of a strategy festival. In a nutshell, the Cascade Strategy Festival was an online festival that brought together entertainment, strategy speakers, and networking to democratize the concept of strategy.”
The Strategy Fest saw over 10000 registrations. The event was a success from the word go! Representatives from global giants like Microsoft, Google, Ikea, Marriott, Heineken were speakers at the event. The fest also had entertainment and networking aspects integrated into it. Lucas shares with us about the challenges they came across while hosting the event and how they resolved it with Airmeet.
Challenges (And Solutions)
Challenge 1 : Finding a robust event hosting platform with excellent support
The idea of the strategy festival originated when the world was amid COVID; hence Cascade had to look at virtual options. Lucas said, “this was the first virtual event that I was organizing, so I went out there and did my research on all available platforms for event hosting. I came across many such as Hopin, Airmeet, Joma blue, Run the world, and a couple of others who made it to my list. But Airmeet was our obvious choice.” The reasons why Cascade chose Airmeet are
Excellent Customer Support and Sales: Cascade contacted all the platforms they had shortlisted and visited the site for demos. They found that the Airmeet customer support and the sales team were very proactive, approachable and the response time was very low. Cascade was looking for superior customer service because they wanted their event to be flawless and Airmeet fit the bill perfectly.
Robust Features and Cost-effective: Lucas said, “Airmeet had all the features we were looking for in an event hosting platform. Also, it was priced just right. Airmeet was the right balance of what I needed and had envisioned for the strategy fest. Hence, it was our obvious choice.”
Challenge 2 : Integrating external services to boost social media presence
Cascade had a high number of registrations for the event. But they noticed that they were losing the potential of maintaining the excitement for the event. Cascade wanted to give the registrants something that they could share on their social media platforms. Cascade was only using Linkedin to promote their event. They wanted unique ways to publicize it.
Lucas said, “This was when I came up with the idea of a photo booth. The idea was that registrants could visit the photo booth and post the picture immediately on their Linkedin profiles. This would serve two purposes- they had something unique to share, and we increased the footprint of the event on Linkedin.
“We found a vendor who offered us pictures in two different frames before and during the event. We then wondered how we could integrate this link on the Airmeet platform.” Lucas said that the Airmeet team was very supportive and enthusiastic. They integrated a link to the reception area of the event page. So, on the day of the event alone, Cascade had 300 attendees who went to the photo booth and took a picture and shared it as well.
Lucas sums up by saying, “Though Airmeet couldn’t offer us the feature we wanted on such short notice, the team was accommodative and helped us integrate a link of a third-party vendor. This helped us achieve our desired goals without raising a storm”
Challenge 3 : Hosting a fun and deeply interactive event
Cascade attributes the event’s success to its meticulous planning. They realized that many of their attendees might be attending a virtual event for the first time. So, they spent time planning a linear event that wouldn’t be confusing for attendees. Lucas elaborated and said, “Our event page was simple and had ample information for people directing them where they had to go. Furthermore, we had only one activity happening at one time, so all attendees were at the same place at the same time. This made management also easy.”
The Strategy Fest saw multiple speakers, two music performances, and a stand-up comedy act. Along with this, there were booths, speed meetings, and round tables too. Lucas also said that Cascade planned the timing of the event in such a way that it would be convenient for attendees in the US, Europe, and APAC regions. They knew that for some particular sessions, they would have more attendees from one region and, for other sessions, more from another region.
For enhanced interactions, Cascade used the interactive features on Airmeet.
Interactive features: Lucas said that the chat was a well-used feature in their event. Attendees used both the common chat and the session chat and shared their views and comments. Cascade also used the polls features to the fullest. They had about 25 polls running throughout the program. That helped them garner a lot of information and feedback from the attendees.
Networking opportunities: Cascade had created ample spaces for networking. It included booths, speed meetings, and tables at the lounge. Hence, attendees could have one-on-one meetings, group discussions, and some business talks as well.
Analytics: Lucas was satisfied with the kind of analytics provided by Airmeet. He said, “We got numbers for practically every aspect of the event.”
The analytics provided by Airmeet helped Cascade understand which parts of their event were well attended and which weren’t. They plan to delve deep and resolve this issue for their next event.
All-in-all, Cascade’s self-sponsored maiden Strategy Fest was a resounding success. Lucas said, “We started with an expectation of 5000 registrations and received 10000+ registrations and had 2500 global attendees. Every aspect of the program went well. Our speaker sessions which were pre-recorded, were aired without any glitches. For audiences, it felt like a live event and not a recorded telecast. Overall our attendees were very happy and gave us positive feedback. For a maiden and unique event, this kind of response is overwhelming.”
Cascade and its strategy factory team are very enthused with the response they received after the Strategy Fest. When asked about plans, Lucas mentioned, “the plan is to have one mega annual event and smaller events running throughout the year. We have our next event planned for September 2021.” He signed off saying, “Our experience with Airmeet was good, and we are looking at a long-lasting and healthy relationship.”
Looking to host out-of-the-box events? Then book a demo today and experience Airmeet’s dynamic platform.