Media & Entertainment

Over 95% Attendance & 2k+ Emoji Reactions: CBC/Radio-Canada Maximized Event Turnout and Boosted Attendee Engagement with Airmeet

Akanksha Kumari
• July 10, 2024
Company Name:
Industry Segment:
Broadcast Media Production and Distribution
Use Case:
Virtual Conference/Meetup

About Company:

Based in Ontario, CBC/Radio-Canada is Canada’s national public broadcaster, offering a unique space and a fresh Canadian perspective with unmatched cultural, musical, and documentary programming in French, English, and eight Aboriginal languages.

With a workforce of 10,000 employees, CBC/Radio-Canada promotes creativity and contributes to the local economy. Their investments in independent Canadian productions support over 10,000 jobs across the country. 

ROI / Benefits for the customer (numbers):

Expectations and Requirements from Airmeet

The team at CBC/Radio-Canada was aiming to host their virtual event and were looking to utilize Airmeet’s services for their event initiatives. 

CBC/Radio-Canada’s team was seeking features to enhance the event experience for attendees, regardless of their location. Having used the platform in the past, they were hoping to tap into the potential of Airmeet’s newly launched capabilities to amplify event engagement. 

CBC/Radio-Canada team wanted to have access to other event-specific features of Airmeet to ensure the seamless execution of their virtual events. 

The CBC/Radio team was looking for features, such as: 

  • A robust set of interactive features.
  • Advanced networking capabilities.
  • Multi-lingual support. 
  • Integration with CRMs, like Salesforce.
  • Dedicated customer support.

Solutions Offered by Airmeet

Airmeet provided the team at CBC/Radio-Canada with a unified solution to meet all their event needs. From advanced customization capabilities to real-time event analytics, to live streaming support, the CBC/Radio-Canada team could access them all, ensuring the successful execution of events. 

With Airmeet’s highly interactive and advanced networking features, like raising hands, polls, leaderboards, chat messages, emoji reactions, fluid space, breakout rooms, and more, the team at CBC/Radio-Canada could: 

  • engage effectively with their event attendees, via various touch points, 
  • enable attendees to have face-to-face conversations, 
  • facilitate frequent interactions and improve two-way communication,
  • promote healthy discussions and foster relationships, 
  • ensure consistent event engagement & attendee involvement. 

Airmeet offered multi-linguistic and integration support for CBC/Radio-Canada’s virtual events. These features enabled the team to offer a personalized experience to attendees and streamline workflow, allowing them to: 

  • host sessions in multiple languages, including English & French,
  • expand their event reach
  • auto-generate the captions for live content, via Airmeet,
  • offer live audio and text translations of live sessions with integrations like Interprefy, 
  • integrate with a variety of tools and automations,
  • simplify event data transfer via a seamless integration with their CRM – Salesforce.

Airmeet assigned the team at CBC/Radio-Canada a dedicated Account Manager and Customer Support team to assist them with their specific requirements, resolve their concerns, and address them on priority, ensuring a seamless event hosting experience.

Positive ROI Impact:

  • Airmeet empowered the team at CBC/Radio-Canada to maximize event engagement and attendee involvement with 360-degree engagement & networking features. 
  • With the virtual event platform’s worldwide accessibility and live transcription availability, CBC/Radio-Canada team was able to connect with their global audience effectively.
  • By leveraging Airmeet, the team at CBC/Radio-Canada provided an immersive event experience to attendees, maximizing turnout, with over 95% of registrants attending the event. 

Most-loved Features of Airmeet

Pre-recorded Videos:

This feature enabled the team at CBC/Radio-Canada to upload pre-recorded videos and schedule them as sessions during their live events. 

Emoji Reactions:

Emoji reactions empowered the CBC/Radio-Canada event attendees to express their interest and enthusiasm about the event, session, and content using different emojis available within the Airmeet platform. 

Social Lounge:

Airmeet’s social lounge is a customizable networking space with a round-table structure, enabling attendees, speakers, and hosts to connect with each other and have meaningful discussions. 

The team at CBC/Radio-Canada utilized this feature to effectively connect and engage with their event attendees.

Fluid Space:

By utilizing this feature, CBC/Radio-Canada team was able to create an immersive networking experience for attendees. In fluid space, multiple rooms can be created, attendees can move around and once they come into contact, they can connect and converse with each other.

Event Branding & Customization Capabilities:

Airmeet’s event branding & customization capabilities empowered the team at CBC/Radio-Canada to incorporate their branding elements into the platform and tailor every aspect of their event. 

By leveraging this feature, the CBC/Radio-Canada team was able to personalize the event landing page, emails, networking spaces, speaker profiles, reception area, and sessions. They could choose theme & font color, upload logos & videos, add speaker images & virtual backgrounds, write overviews & edit names, enable/disable functions, and more.

Multi-lingual support:

Airmeet supports over 10 languages, enabling event organizers to cater to global audiences. By utilizing this feature, the team at CBC/Radio-Canada was able to host their sessions with live transcriptions in both their desired languages, English and French, offering their attendees an inclusive event experience.


Airmeet empowered the CBC/Radio-Canada team with inclusive solutions and features to ensure successful event hosting and execution. 

By leveraging Airmeet’s advanced functionalities, such as multi-lingual support, API integration, custom & branding capabilities, and more, the team at CBC/Radio-Canada addressed their event-specific requirements and streamlined the whole event process and workflow. 

Robust features like polls, emojis, Q&A, social lounges, and fluid spaces significantly improved the event engagement rate, offering an interactive and impactful experience to CBC/Radio-Canada event attendees. By utilizing Airmeet for their virtual event initiatives, CBC/Radio-Canada not only maximized the event engagement but also achieved the desired outcome and received positive audience feedback.

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