About Company:
Headquartered in California, MarketingProfs is a B2B marketing training and consulting platform that empowers individuals, small teams, and large organizations with a range of resources to help them make better and smarter marketing decisions.
MarketingProfs has been assisting over 700,000 globally renowned marketers and their teams with a range of resources, including webinars, training programs, newsletters, and formats of other informative content, to strategically resolve challenges, foster their businesses, and drive maximum growth.
ROI / Benefits for the customer (numbers):
- Hosted large-scale events successfully with Airmeet, crossing 1000+ registrations
- Enhanced post-event engagement, with over 90% attendees watching session replays
Expectations and Requirements from Airmeet
In the past, Airmeet served as a trusted webinar sponsor for MarketingProfs. Based on this experience, the team at MarketingProfs expressed their satisfaction with the Airmeet platform and its features. This prompted the switch to Airmeet as their preferred virtual event platform to host their monthly forums and various online events.
The team at MarketingProfs sought to:
- Utilize Airmeet for hosting a variety of events, including live sessions and on-demand content
- Leverage Airmeet’s intuitive interface, customizable branding features, and seamless navigation to personalize the overall event experience
- Leverage Airmeet’s dedicated support to assist with their events and ensure a seamless experience
Solutions Offered by Airmeet:
Airmeet offered a comprehensive suite of features to meet MarketingProfs’ event hosting needs. Its user-friendly interface enhanced navigation for both hosts and attendees, elevating the overall event experience.
Empowering MarketingProfs with custom branding options, including landing pages, reception areas, banners, and virtual booths, Airmeet reinforced their brand identity, leaving a lasting impact on attendees.Â
By leveraging Airmeet’s live session recording feature, MarketingProfs could record their live events and utilize it for their on-demand engagement efforts.
With Airmeet’s powerful analytics, MarketingProfs was able to access granular attendee activity data, enabling effective analysis of event performance and engagement levels for refined future strategies.
Airmeet ensured round-the-clock customer support and a dedicated account manager to promptly address MarketingProfs queries.Â
The platform’s tailored solution facilitated unlimited event hosting and seamless integration of the various business units within MarketingProfs’ organization.
Positive ROI Impact:
Most-loved features of Airmeet
Easy Navigation:
The MarketingProfs team expressed their satisfaction with the virtual event platform’s user-friendly interface and seamless navigation. They appreciated the smooth transition for attendees from the landing page to the reception, significantly enhancing the overall event experience.Â
Branding & Customization:
The MarketingProfs team mentioned that they found great value in the ability to customize the landing page and branding of the event, including details like uploading carousel images, changing button colors, and adding sponsor logos.Â
Custom Email Templates:
MarketingProfs’ team utilized this feature to personalize their email correspondence with both attendees and speakers. Custom email templates enabled them to categorize invitation, session bookmark, and reminder emails, thereby tailoring the communication to each recipient’s needs and preferences.
Session Recordings and Replays:
The customer leveraged this feature to record live sessions for post-event engagement and on-demand activities. By offering session replays, attendees gained the flexibility to access sessions after the event and revisit content at their convenience.  Â
Conclusion:
Undoubtedly, events and webinars play a pivotal role today in most organizations’ content marketing strategy. Recognizing this significance, MarketingProfs opted for Airmeet, impressed by the alignment of its vision with the platform’s features. The platform’s feasibility and flexibility empowered MarketingProfs to effortlessly host unlimited events, including internal meetings, training sessions, and on-demand engagements.
Throughout their journey with Airmeet, MarketingProfs found their needs met exceptionally well, with the platform’s user-friendly interface and customizable features seamlessly integrating with their objectives. The valued support and guidance provided by the Airmeet team ensured smooth setup and execution of their events.
By harnessing Airmeet’s unique range of features and services, the team at MarketingProfs aspires to further enhance their event experiences, elevate attendee satisfaction, and achieve their broader organizational objectives.
