How Airmeet Empowered Eckerson to Succeed Virtually

Mukesh Kumar
• October 31, 2023
Company Name:
Industry Segment:
IT Services and IT Consulting
Use Case:
Conference, Event-led Growth

About Company:

Eckerson Group LLC is a research and consulting firm that helps business leaders use data and technology to drive better insights and actions. It is the industry’s go-to provider for research, strategy, design, and assessment services in business intelligence, advanced analytics, big data, performance management, data warehousing, and data governance.

ROI / Benefits for the customer (numbers):


Eckerson was facing a challenge with its virtual events and meetings strategy. Additionally, they were looking for a way to track the effectiveness of their events and campaigns to optimize their spending and ensure a positive return on investment (ROI).


Airmeet stepped in with a tailored solution to address the client’s challenges. Airmeet offered the client five organizer licenses and a bank of overages to be used throughout their subscription. The customer was able to host a variety of events thanks to this tactical move, which also ensured that they wouldn’t face restrictions as their needs changed and grew over time.

Furthermore, by having access to detailed analytics and insights, the client gained a deeper understanding of their virtual events’ performance and audience engagement. They could easily distinguish which events and strategies were hitting the mark and which required adjustments. Armed with this valuable information, the client was empowered to make data-driven decisions, ultimately resulting in a positive return on investment (ROI) and greater overall success in their virtual event endeavors.

Features loved/used:

Detailed Analytics

The client loved Airmeet’s tracking capabilities, which allowed them to measure the success of their events and campaigns. By having access to this feature, they were able to identify which events and strategies were performing well and which needed improvement. 

Email Customization and Deliverability Status

By utilizing this feature, the customer was able to easily customize and categorize their emails, resulting in enhanced event efficiency and a more streamlined approach to managing their email correspondence. Additionally, they could effortlessly monitor the delivery status of the emails, enabling them to assess the success rate of their campaigns.

Email Reminders

The capability to send precisely targeted reminder emails, which effectively encourage participants to confirm their registrations, has impressed the customer. These reminders have not only left a positive impression but have also demonstrated their value by significantly boosting both registration numbers and overall event participation.

Fluid Space

The customer highly appreciates the practicality of this feature. Attendees can effortlessly establish connections and engage with one another through this dedicated space. It represents a distinctive and user-friendly approach to networking, simplifying the process of forging connections. Beyond networking, this feature can be utilized to collaboratively plan and organize activities for events. This not only enhances the event’s overall appeal but also injects a dose of creativity and excitement, making it more engaging and captivating for participants.

Customer support

The customer highly values the assistance that Airmeet provided throughout their events. It enables them to seamlessly address technical issues, resulting in a smoother and stress-free environment. This ease of connectivity and problem-solving significantly reduces chaos and enhances the overall event experience.


With its newly acquired seamless features and efficient management tools, Eckerson now conducts its events with remarkable efficiency. With the provision of five organizer licenses and a reserve of overages, the customer not only hosts a diverse range of events but also enjoys the flexibility to adapt and expand as their needs evolve.

The availability of accurate data and comprehensive insights further enhances their event management. By closely monitoring event performance and audience engagement rates, they gain valuable insights that not only gauge the success of their events but also offer precise guidance on areas requiring attention and improvement.

As a result, Eckerson not only optimized its virtual events and meetings strategy but also achieved a measurable improvement in ROI, demonstrating the tangible benefits of Airmeet’s tailored solution.


Airmeet presented a paradigm shift for their business, elevating their virtual events and meetings to a whole new level. By providing cutting-edge tracking tools, Airmeet enabled these enterprises to make well-informed, data-driven decisions, leading to a substantial increase in their return on investment (ROI). With Airmeet’s unwavering support and innovative solutions, the business was not only equipped to navigate the competitive landscape of virtual events but also soared to new heights of success.

Armed with comprehensive analytics and insights, the customer could fine-tune its event planning, content delivery, and audience engagement strategies. Eckerson’s virtual events have now become more engaging, attracting a wider audience and yielding higher returns.

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