Many firms reach the point where they pose a simple question: Is there a better option to Klaviyo for what we’re attempting to accomplish? Maybe your email list has grown and the pricing no longer makes sense. Maybe the automations start to feel overwhelming. Or maybe you just want a tool that is easier to use while still producing results.
The truth is that email marketing in 2026 will seem substantially different than it did a few years ago. There are currently multiple other reliable email marketing systems that compete directly with Klaviyo. Some are less expensive, easier to use, and include functions beyond email, such as SMS, automated workflows, or built-in marketing tools. What works best for your business is determined by factors other than just popularity.
In this blog, we’ll look at the top Klaviyo alternatives in 2026, products for small businesses, service brands, startups, and more.
Why Businesses Look for Klaviyo Alternatives
Before we get started, let’s address an important question i.e. why do so many firms look beyond Klaviyo?
Klaviyo is well-known for its robust email automation, comprehensive segmentation, and outstanding data tracking capabilities, particularly for ecommerce. However, there are a few aspects where it does not suit all users-
- Klaviyo’s cost depends on the number of contacts you have. As your list of contacts expands, the cost can quickly rise, particularly for small enterprises and startups.
- Klaviyo’s interface & setup can be intimidating for certain users, particularly those without a dedicated marketing team.
- Some businesses choose more integrated multichannel technologies (such as WhatsApp or push notifications), or simpler automations, which other platforms provide.
- Smaller or newer organizations may prefer free applications or pay only for what they use.
Considering these factors, alternatives that provide simpler pricing, more user-friendly interfaces, multi-channel capabilities (email + SMS + push) or specialist solutions are becoming increasingly popular.
Top Klaviyo Alternatives in 2026
Now that we know why people are looking for Klaviyo’s alternatives, let’s explore the top contenders in the market-
1. Omnisend
If you wish to engage clients in ways other than email, Omnisend is one of the greatest options to consider. It stands out by combining email, SMS, and web push alerts into a single platform.
Omnisend offers the following-
- Automation workflows that create sequences based on customer activity, such as abandoned carts, transactions, or visits.
- SMS and push notifications that allows you to reach customers via text and browser alerts in addition to email.
- Pre-built templates and designs that allow you to get started quickly without having to develop everything from scratch.
- Integration with ecommerce systems that works seamlessly with platforms like Shopify, WooCommerce, and BigCommerce.
Now let’s look at how it compares with Klaviyo. Many users think that Omnisend provides a similar automated experience to Klaviyo, but with a lower cost structure & simpler setup; particularly for ecommerce use cases where email and SMS are critical.
Let’s break it down simple.
- Multichannel possibilities in one place – Email, SMS and push notifications provide you extra methods to reach your target audience.
- Reports and insights – You’ll receive strong performance metrics to help you understand how your campaigns are performing.
- Ecommerce focus – Built-in technologies connect directly to shopping platforms, triggering automation flows based on user behaviors.
Now, on to the question: who should use Omnisend? The answer is simple-
- Businesses that desire email, SMS, and push without using numerous tools.
- Ecommerce stores that require abandoned cart and product recovery automations.
- Teams that prioritize simplicity and ease of use
Omnisend is one of the best Klaviyo alternatives for ecommerce because of its multichannel capabilities, but it also works well for online service brands and digital products – in short, anyone who needs quick & automated communication.
2. Drip
Drip focuses largely on personalization & automation; allowing businesses to deliver highly relevant messages depending on user behavior. It’s frequently regarded as a top choice for businesses that care about personalized client experiences.
Some of the key features of Drip are-
- The visual email builder, which allows you to drag & drop elements, simplifies campaign creation.
- Automation workflows create sequences that are triggered by specific behaviors.
- Segmentation tools categorize your audience into relevant groups.
- Advanced reporting enables you to acquire a more detailed understanding of engagement.
Let’s look at where Drip excels-
Drip is best for businesses that require detailed control over how clients go through campaigns. For example, a company may send a follow-up email to someone who visited a product page but did not buy the product, or it could retarget someone who viewed a previous email.
When compared to Klaviyo, Drip may feel more automation-centric, with a focus on email personalization rather than SMS.
Drip is best for-
- Small to medium-sized organizations that rely significantly on automated email journeys.
- Digital product companies that focus on behavior-based engagement.
- Organizations that are seeking more detailed customer tracking.
3. GetResponse
GetResponse is more than just an email marketing platform; it’s a complete marketing suite that includes email, landing sites, webinar hosting, and more.
Now let’s understand why GetResponse is unique-
- Webinars and events are incorporated into the platform & it is ideal for online courses or SaaS.
- It has a landing page builder that links your email campaigns to conversion pages.
- Its automation and funnels help direct customers from initial interaction to purchase.
Let’s understand how it compares with Klaviyo-
Klaviyo focuses primarily on email and SMS marketing, with extensive segmentation and ecommerce hooks, whereas GetResponse goes above and beyond by offering capabilities for webinars, lead generating pages, and even AI assistance; making it more than simply an email platform.
GetResponse is best fit for-
- Businesses that are looking for an all-in-one marketing platform.
- Companies that organize events, workshops, or training sessions.
- Organizations that want to consolidate email, landing pages & automation.
4. ActiveCampaign
ActiveCampaign is known for mixing advanced automation with powerful CRM tools. It’s an excellent solution for businesses that require automation beyond basic processes, such as lead scoring, personalized customer journeys, and multi-step campaigns.
So, what sets ActiveCampaign apart? Here’s the answer to that-
- It has a built-in CRMwhich allows you to manage both customer interactions and marketing from one platform.
- Its AI-powered automation enables the creation of workflows that function similarly to intelligent assistants.
- It has a predictive sending feature which sends emails when recipients are more likely to open them.
- Its extensive integration support connects you to hundreds of tools and business systems.
So, let’s understand why you should choose ActiveCampaign.
If you need complex automation that integrates with your sales pipeline, such as generating follow-ups when prospects achieve a particular score, or sending messages based on CRM data, ActiveCampaign excels. It is frequently used by businesses that require both email marketing, and full customer lifecycle automation.
Let’s look at who it works best for –
- Growing enterprises that require superior automation and CRM in one place.
- Service organizations and SaaS brands that have complex nurture sequences.
- Organizations that desire more detailed consumer engagement tracking.
5. Mailchimp
Mailchimp is one of the world’s most popular email marketing solutions and for good reason. It is frequently recommended for people seeking a user-friendly interface and robust community assistance, particularly if you are not a technical marketer.
Now let’s understand where Mailchimp shines-
- It has an easy drag-and-drop email editor that simplifies email/newsletter creation.
- There are numerous themes available—making it ideal for sending out unique and branded emails.
- It integrates with key platforms such as Shopify, WordPress, and others.
- Its audience segmentation and analytics can help you understand how your efforts perform.
Let’s compare it to Klaviyo-
Mailchimp’s automation & segmentation tools are powerful, but they are generally simpler than Klaviyo’s. This means Mailchimp is frequently easier to get started with. But, it may be less powerful for extremely complicated behavior-based marketing.
Talking about pricing & plans Mailchimp offers-
- The free plan includes basic tools and limited contacts.
- Paid plans are divided into tiers, with higher levels of automation and analytics.
Mailchimp is one of the most popular Klaviyo alternatives. It is popular among organizations that prioritize simplicity and support.
Mailchimp is best for-
- Beginners or small businesses that are new to email marketing.
- Businesses that focus on newsletters and simple marketing.
- Brands seeking simple creative tools without a steep learning curve.
6. AWeber
If you want a straightforward & user-friendly email marketing solution, AWeber is one of the oldest and most reputable platforms available. It is a strong Klaviyo competitor, particularly for novices, small enterprises and solopreneurs.
Let’s understand why AWeber is worth considering.
Many organizations do not require advanced automation or complex procedures, all they need is to send emails that work. Aweber excels at the following-
- Easy drag-and-drop email builder.
- Autoresponders and basic automation.
- Create landing pages and registration forms.
- Reliable deliverability with decent inbox placement.
- Easy contact list segmentation.
- Excellent starter support & learning materials.
This makes the platform perfect for companies that are seeking easy marketing workflows without the complexity that platforms such as Klaviyo might provide.
AWeber’s typical use cases are-
- Local service businesses sending out monthly newsletters.
- Coaches and consultants managing subscriber lists.
- Small teams performing basic welcome sequences and event reminders.
Let’s understand why you should choose AWeber over Klaviyo.
While Klaviyo focuses on deep automation and ecommerce personalization, AWeber is simple and affordable for basic marketing. It doesn’t overload you with features you don’t need; instead, it helps you convey your message clearly and effectively.
7. Moosend
Moosend is a cost-effective alternative that provides many of the automation capabilities that organizations expect from Klaviyo, but at a relatively lower cost and with a simpler interface.
Some of its strong features are-
- Simple visual automation builder.
- Real-time customisation and dynamic content.
- Customizable landing pages and pop-ups.
- Behavior-driven campaigns.
Moosend is the best option for you if you want email automation that grows with your company, but do not want to be trapped into expensive contact-based pricing.
Feature Comparison: Klaviyo vs Top Email Marketing Platforms
Features | Platforms | |||||||
Klaviyo | Omnisend | Drip | GetResponse | ActiveCampaign | Mailchimp | AWeber | Moosend | |
Email Marketing | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes |
SMS Marketing | Yes (paid add-on) | Yes | No | No | Limited (via integrations) | Very limited | No | No |
Multichannel Marketing (Email + SMS + Push) | Partial | Yes | No | Partial | Limited | No | No | No |
Marketing Automation Depth | Very advanced | Advanced | Advanced | Moderate | Very advanced | Basic to moderate | Basic | Moderate |
CRM Included | No | No | No | No | Yes | Basic audience tools only | No | No |
Ecommerce Integrations | Strong (Shopify, WooCommerce, BigCommerce) | Strong | Strong | Moderate | Strong | Moderate | Limited | Moderate |
Landing Page Builder | No | No | No | Yes | Limited | Yes | Yes | Yes |
Funnels and Webinars | No | No | No | Yes | No | No | No | No |
Ease of Use | Moderate | Easy | Moderate | Moderate | Advanced (learning curve) | Easy | Very easy | Easy |
Best Use Case | Ecommerce personalization | Ecommerce multichannel marketing | Ecommerce automation | All-in-one marketing platform | Advanced automation with CRM | Beginners and small teams | Simple email marketing | Budget-friendly automation |
Pricing Comparison* of Klaviyo Alternatives in 2026
Platform | Free Plan Available | Entry-Level Paid Plan (Approx.) | Typical Cost for 1,000 Contacts | Pricing Model |
Klaviyo | Yes (very limited) | Around $20 per month | Around $45 per month | Contact-based pricing (email and SMS priced separately) |
Klaviyo | Yes (limited) | Approx $12 per month | Approx $20 per month | Contact-based pricing with multichannel features |
Drip | No free plan (trial available) | Around $39 per month | Around $39 per month | Contact-based pricing with unlimited emails |
GetResponse | Yes (limited) | Approx $11–$19 per month | Approx $11–$19 per month | Tiered plans based on list size and features |
ActiveCampaign | No free plan (trial available) | Approx $15 per month | Approx $15 – $79 per month | Contact-based pricing with automation tiers |
Mailchimp | Yes | Approx $13 per month | Approx $26–$60 per month | Tiered pricing based on contacts and features |
AWeber | Yes | Approx $15 – $40 per month | Approx $25 – $45 per month | Contact-based pricing with unlimited emails |
Moosend | Yes | Around $9 per month | Around $16 per month | Contact-based pricing |
(Pricing details mentioned here are accurate as of Jan 2026)
Conclusion
Choosing the right Klaviyo alternative is not about finding a single best tool; rather, it is about choosing the product that best meets your company’s needs in 2026. Some firms value cost & simplicity, whilst others want complex automation or multichannel capabilities.
Every business is unique and the best option will be determined by your target audience size, marketing objectives, technical comfort and budget. What is the good news? There is more choice today than ever before, which means you can pick a platform that meets your business objectives in 2026 without compromising on anything.
FAQ
Many firms seek Klaviyo alternatives because the tool, while valuable, can become costly as contact lists expand. Others find the UI to be complicated or overly ecommerce-focused.
Some businesses require simpler email marketing tools, greater pricing freedom and additional functionality such as landing pages & CRM. As a result, organizations look for Klaviyo competitors who provide better value, ease of use and expanded marketing possibilities.
Most Klaviyo competitors enable for simple migration by importing contacts, email templates, and lists. Platforms such as Omnisend, ActiveCampaign and Mailchimp offer guidance and support for moving from Klaviyo.
While advanced automation workflows may require rebuilding, the entire change is feasible, and allows organizations to save money or improve usability without losing vital subscriber data.
Yes, some Klaviyo alternatives are appropriate for non-ecommerce firms. Platforms like ActiveCampaign, GetResponse, Mailchimp, and AWeber are ideal for service-based businesses, SaaS brands, educators, and consultants.
Instead of focusing solely on ecommerce data, these email marketing solutions prioritize lead nurturing, newsletters, automation, and customer engagement, making them applicable to a variety of sectors.
