Media & Entertainment

Leading Science Fiction & Fantasy Convention – Norwescon, Achieved over 85%  Attendee Turnout with Airmeet

Mukesh Kumar
• June 21, 2024
Company Name:
Industry Segment:
Entertainment Providers
Use Case:

About Company:

Ranking among the largest regional conventions in the United States, Norwescon stands as the Pacific Northwest’s premier Science Fiction and Fantasy Convention. The company provides an opportunity for its audience to be educated and updated on the latest trends in science fiction, fantasy, horror, and science.

Founded in 1978, Norwescon offers an extensive program, including over 500 hours of panel programming featuring more than 200 panelists, across 20+ different tracks. 

It also hosts awards for distinguished science fiction literature, boasts a 6,250 square-foot Dealers Room, provides writing classes, conducts the Norwescon Writers’ Workshop, offers youth programming, organizes a masquerade costume contest, showcases an art show, hosts dances, live music, and more.

ROI / Benefits for the customer (numbers):

Group 11442

Expectations and Requirements from Airmeet

The Norwescon team was seeking an online events platform to effectively host their virtual conferences. With Airmeet, their aim was to have:

  • The ability to personalize overall event experience
  • Custom features and tools
  • Robust networking & engagement capabilities 
  • Virtual arena (booth space)

Solutions Offered by Airmeet

The Norwescon team hosted their 4-day virtual conference, “Norwescon 43: The Longest Nightwith Airmeet.  With its creative and personalized approach, this privately-held event was a sight to behold. 

From the event-landing page to all the in-event branding elements,  every aspect of this conference was carefully designed to offer attendees an immersive and memorable experience. 

Norwescon 43 The Longest Night

Airmeet offered Norwescon exclusive features to ensure the seamless execution of their virtual conference with:

  • Branding specific features: Airmeet’s branding features empowered the Norwescon team to personalize the overall look and aesthetics of the conference with branded event landing pages, reception areas, virtual backgrounds, networking spaces, and branded arenas. 

  • Customization capabilities: From registration forms to speaker profiles, the Norwescon team could use the virtual event platform’s built-in custom properties to edit, remove, replace, and incorporate changes as needed, to tailor their event. 

  • Interactive sessions: The Norwescon team leveraged Airmeet’s interactive features, such as polls, Q&A, emoji reactions, raising hands, and session chat feed, to create an interactive and engaging environment among attendees during live sessions. 

  • Dynamic networking spaces: Airmeet’s features like social lounge, fluid space, virtual booths, and more, the Norwescon team provided their event attendees with multi-directional networking opportunities to connect, facilitate conversations, hold discussions, and foster relationships.

  • Personalized arena: Airmeet empowered the Norwescon team to customize virtual booths or arenas as needed. They could incorporate arena banners, add names and social media links, include tags and overviews, host round-table discussions, manage the number of tables, and more.

Positive ROI Impact:

  • The Norwescon team capitalized on Airmeet’s attendee-centric features, like custom elements, worldwide accessibility, device compatibility, scalability, and more, to enhance attendee turnout and offer an effortless conference experience.
  • Airmeet’s in-depth branding capabilities empowered the team at Norwescon to seamlessly host a captivating event, enhancing overall event appeal and spreading brand awareness via their events. 
  • By utilizing Airmeet’s 360-degree networking features, the Norwescon team successfully improved their virtual conference’s overall engagement & participation rates. 

Most-loved Features of Airmeet

Custom Email Templates:

Custom Email Templates

Airmeet’s custom email templates provided the Norwescon team with the flexibility to tailor their event-related email communications. They could tailor templates targeting a variety of categories, such as event invitations, session bookmarks, event reminders, and more. 

Event Branding & Customization:

Event Branding & Customization

Airmeet’s in-depth event branding and customization features enabled the Norwescon team to incorporate creative elements and make necessary changes to their events. They could add banners, logos, stage backdrops, virtual backgrounds, and videos to meet their branding requirements. 

Moreover, they were able to change font colors, tailor networking spaces, personalize speaker profiles, add custom fields to registration forms, and more. 

Engagement & Networking:

Engagement & Networking

By leveraging specialized engagement and networking features, the Norwescon team kept their attendees engaged and involved throughout the conference with panel discussions, live-stage interactions, live polls, and more. These features enhanced attendee interaction, increased participation, and empowered the team to gauge and improve overall engagement rates.


With Airmeet, the Norwescon team successfully hosted their 4-day virtual conference, offering an immersive and impactful event experience. Airmeet’s comprehensive features and unique solutions empowered them to enhance their event operations, improve engagement strategies, and increase event ROI, with an attendee turnout rate of over 85% and an engagement rate of over 50%. 

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