EVENT-LED GROWTH

The Future of Growth and
Engagement Starts Right Here

We’ve gone about taking a brand to market the wrong way—leaning too heavily
on one or two functions. And focusing on disjointed short-lived interactions rather than strong
real-time connections.

When Event-led Growth becomes a part of
your GTM strategy, connections reclaim the throne.

The Way People Connect Has
Changed Forever

75 %
of event leaders plan
to do more events than last year
0 %
of a customer's time is all Sales gets during their B2B buying journey
60 %
of buyers prefer remote human interactions or
digital self-service

It’s No Longer a Buying Cycle,
It’s a Buying Spaghetti

From ‘I think I have a problem’ to ‘I’m sold you’re my best bet to solve it’—your
customer’s journey is often convoluted. Untangle this buyer’s spaghetti with the
right experience for the right audience at the right time.

Problem Aware

Solution Aware

Brand Aware

Customer

Advocate

Thought-leadership
Webinars

Brand
Summits

Partner
Events

Product
Launches

Usecase
Workshops

Customer Focus
Groups

Sponsored
Events
Co-marketing Events
Demo
Days
VIP
Experiences
Customer Spotlight Events

ARTICLES

The Foundation for a Strong Event-led Growth

Make Waves with a Continuous
Drumbeat of Events

Building relationships takes time, that’s why events must be an ongoing,
interconnected wave of experiences. Discover, engage, and grow your prospects and customers
with a memorable event experience at every turn.

Grow

Engage

Discover

EVENTIONS

Ever Wonder how the Best in the
Business Champion ELG?

The Run of Show Newsletter

Fortnightly Musings on Making Events Work

Catch our candid take on events and their outcomes.

Find insights from leaders who dare to revisit the entrenched notions of events.

Always take away one strong idea or frameworks.

February 23, 2023

Attendee footprint, event intent and making a campaign land

September 28, 2022

There’s something interesting happening to event marketer roles

August 4, 2022

Overcoming funnel vision and seeing Events through a broader lens

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