Mailchimp Alternatives: Which Email Platform Should You Choose in 2026?

Factors that are bringing up this discussion are rising pricing, feature limitations, and the need for stronger automation or multichannel capabilities – all of which are nudging people to look out for a newer, more flexible platform.  

If you’re comparing tools for 2026, this guide breaks down the 11 best Mailchimp alternatives, highlighting their strengths, weaknesses, ideal use cases, and why they might be a better fit depending on your needs. 

This guide is designed to support modern businesses—especially those operating globally and are looking for reliable, scalable tools to replace or upgrade from Mailchimp. Let’s dive in.

1. Brevo (formerly Sendinblue) — Best All-in-One Alternative

Brevo can be arguably stated as the greatest Mailchimp alternative in 2026, especially for businesses seeking an all-in-one platform alternative like Mailchimp. You can access all the critical email marketing features, alongside a CRM, and multichannel messaging, together. Not to mention, it is cost effective and therefore ideal for small and mid-sized organizations.

What Brevo does Better 

Brevo beats Mailchimp mainly thanks to its affordability. It is a cost-effective option, where you can access a built-in CRM, automations, and multichannel messaging at a reasonable price.

You get:

• Affordable pricing across most list sizes
• Email + SMS + WhatsApp + live chat in one place
• A built-in CRM with deal pipelines
• Advanced automation without expensive upgrades
• Predictive segmentation and optimal send-time tools on lower tiers

In short: Brevo gives you the full stack without inflating your expenses.

Key Features-

• Drag & drop email editor.
• CRM with deal tracking.
• SMS and WhatsApp campaigns.
• Transactional email (SMTP).
• Marketing automation workflows.
• Advanced segmentation.
• Landing pages & signup forms.

Who Should Use It – Organizations looking for a tool with email, CRM, and multichannel automation features, can opt for it – as it also helps scaling quickly without wanting enterprise-level pricing.

2. MailerLite — Best Mailchimp Alternative for Ease of Use

MailerLite has long been one of the cleanest, simplest, and most intuitive Mailchimp competitors. It focuses heavily on usability and doesn’t compromise on the essentials, attracting creators, consultants, small businesses, and also modern brands looking for a frictionless experience.

What MailerLite does Better 

MailerLite delivers better than Mailchimp on three aspects – clarity, simplicity, and affordability.

You get an interface that’s far more intuitive, plus:

• More modern templates
• Easier automation setup
• More affordable plans for growing lists
• Better landing page tools
• Cleaner, faster email builder

Most importantly, the platform doesn’t overwhelm users with unnecessary complexities — a common Mailchimp complaint.

Key Features-

• Drag & drop email builder.
• Modern templates.
• Automated workflows.
• Landing pages as well as mini-sites.
• Pop-ups and signup forms.
• A/B testing.
• Digital product selling.

Who Should Use It – It serves as a powerful but easy to use email platform that eliminates any sort of clutter or confusion, making it ideal for creators, freelancers, as well as small businesses.

3. HubSpot — Best for Combining Email With Full CRM Power

Identifying HubSpot just as a Mailchimp alternative would be wrong, as it is a whole ecosystem in itself. Businesses focused on marketing automation, especially those that are deeply tied to CRM, customer journeys, and sales pipelines trust Hubspot to get the job done with ease.

What HubSpot does Better 

When it comes to unifying marketing, sales, and CS to an extent – it is hard to beat HubSpot.

Compared to Mailchimp, you get-

• A far more advanced CRM.
• Deep customer journey mapping.
• Better segmentation and personalization.
• Superior reporting dashboards.
• Sales + marketing combined in one place.

When comparing the two platforms, it is evident that Mailchimp works best as an email tool, and HubSpot on the other hand, works best as a business growth engine.

Key Features-

• CRM with contact activity timelines
• Email marketing & automation
• Lead scoring
• Landing pages & forms
• Deal pipelines
• Behavioral segmentation
• Robust reporting suite

Who Should Use It – It can be highly useful for startups and businesses who seek email, CRM, as well as automation tightly integrated — especially B2B companies.

4. Klaviyo — Best for Shopify & E-commerce Brands

Klaviyo is the preferred Mailchimp replacement for ecommerce brands — from DTC startups to large online retailers. Besides, it also provides deep integrations and revenue-focused automations, which gives it a significant edge over the other platforms.

What Klaviyo does Better 

If having a grasp of ecommerce metrics is your priority, then Klaviyo is your best bet, as it offers deep insights for online brands.

Compared to Mailchimp, Klaviyo offers-

• Real-time Shopify and WooCommerce syncing.
• Advanced revenue attribution.
• Automated flows tailored to ecommerce.
• Predictive analytics (LTV, churn, expected next order).
• Highly targeted segmentation.

It’s built to drive sales, not just send newsletters.

Key Features-

• Revenue-driven automation flows.
• Product recommendations.
• Abandoned cart as well as browse abandonment.
• A/B testing.
• Multichannel messaging including SMS and email.
• Behavioral segmentation.
• Deep commerce analytics.

Who Should Use It – Ecommerce marketers, online stores, DTC brands, and even shopify merchants focused on data-driven growth will find value in Klaviyo.

5. Omnisend — Best for Ecommerce Automation on a Budget

Omnisend provides ecommerce-centric workflows similar to Klaviyo, but at a much more accessible price point. It is considered to be among the strongest Mailchimp alternatives for online sellers.

What Omnisend does Better 

Omnisend makes automation incredibly easy — even for beginners.

You get:

• Prebuilt ecommerce workflows
• SMS + email + push notifications in one flow
• Better segmentation for online shoppers
• Stronger personalization features
• Higher delivery speeds for transactional emails

It’s designed so retailers can “plug in and go” without heavy setup.

Key Features

• Prebuilt ecommerce automations
• Multichannel workflows
• SMS and push notifications
• Product picker tool
• WooCommerce and Shopify integrations
• Abandoned cart recovery
• Campaign booster (send again to non-openers)

Who Should Use It – Ecommerce stores that want simple, effective, revenue-driven automation without the cost of enterprise-level tools.

6. Kit – Best for Creators & Personal Brands

Kit (formerly ConvertKit) leads the creator economy with tools, developed specifically to writers, coaches, educators, and also independent entrepreneurs.

What Kit does Better 

Kit focuses on audience-building rather than just email sending.

You get:

• Creator-friendly automation
• Cleaner tagging + segmentation
• Better landing pages for lead magnets
• Sell digital products directly
• Strong newsletter monetization options

Mailchimp wasn’t necessarily built for creators. Kit was.

Key Features

• Tag-based audience management
• Visual automation builder
• Landing pages and forms
• Digital product selling
• Subscription tools
• Creator monetization features
• Newsletter referral system

Who Should Use It – Creators, educators, solopreneurs, coaches, and media newsletters looking for a simple, audience-first platform.

7. GetResponse — Best for Webinars + Email Automation

GetResponse stands out because it goes beyond email marketing with strong webinar capabilities. This gives it a unique positioning compared to Mailchimp.

What GetResponse does Better 

GetResponse is a great platform that helps brands tackle both email as well as live engagement.

You get-

• Native webinar hosting.
• Automated funnels.
• Conversion-focused landing pages.
• Advanced autoresponders.
• Better testing & analytics.

Businesses consider this as an effective alternative to Mailchimp especially for its funnel-building tools.

Key Features-

• Email marketing + autoresponders.
• Funnel builder.
• Webinars (live + on-demand).
• Landing pages.
• SMS campaigns.
• Segmentation and scoring.
• Ecommerce automation.

Who Should Use It – Organizations who engage with audiences via online courses, host webinars and seek solid marketing funnels,  especially education-first brands, will benefit from GetResponse.

8. ActiveCampaign — Best for Advanced Automation

ActiveCampaign is known to have the most powerful automation builder in the email marketing space.

What ActiveCampaign does Better 

ActiveCampaign gives teams deeper control over the customer journey.

Compared to Mailchimp, it provides:

• Far more sophisticated automation workflows
• Conditional content and branching logic

• Better CRM-style follow-up
• Higher email deliverability
• Advanced segmentation

This is the platform automation experts choose.

Key Features

• Visual automation builder
• Deal pipelines
• Conditional content
• Dynamic segmentation
• Split automations
• Multichannel messaging
• Predictive sending

Who Should Use It – Marketers who want granular control, highly personalized journeys, and complex automations.

9. Constant Contact — Best for Events & Small Businesses

Constant Contact has evolved into a modernized tool over the years, and remains a top choice for small businesses that value simplicity and reliability.

What Constant Contact does Better 

If you’re looking for a platform that is easy to use and also comes with strong event marketing tools, Constant Contact is the tool for you.

The tool offers-

• Event management tools.
• Simpler interface.
• Better support for non-technical users.
• Stronger deliverability.
• Text message marketing.

Compared to Constant Contact, Mailchimp might feel more rigid.

Key Features-

• Email campaigns.
• Event registration tools.
• SMS marketing.
• Social media scheduling.
• Surveys & polls.
• Landing pages.
• Templates optimized for small businesses.

Who Should Use It – If you own a local business, or nonprofit organization, this platform will serve you well, especially given its straightforward communication tools.

10. Moosend — Best Budget-Friendly Mailchimp Alternative

Moosend is one of the most affordable email marketing platforms — especially for beginners and small businesses.

What Moosend does Better 

Moosend provides strong essentials at a fraction of the price.

You get:

• Very generous free plan
• Unlimited emails on paid tiers
• Easy-to-use automation
• Strong segmentation
• Ecommerce tools built-in

For many users, it covers everything Mailchimp does — without the cost.

Key Features-

• Unlimited email sending
• Drag-and-drop editor
• Automation workflows
• Real-time analytics
• Lead scoring
• Abandoned cart recovery
• SMTP for transactional email
• Landing pages

Who Should Use It – It is a fine choice for small businesses, startups, & occasional email marketers who seek affordability without compromising on the core capabilities.

11. Campaign Monitor — Best for Beautiful Emails & Low-Volume Senders

Campaign Monitor has an excellent design quality, and is ideal for brands that want clean, as well as professional-looking email templates without much complexity.

What Campaign Monitor does Better 

Campaign Monitor appeals to marketers who value simplicity and aesthetics.

You get:

• A highly intuitive drag-and-drop builder
• Some of the best templates in the industry
• A simple pricing structure
• Strong visual journey builder

It’s cleaner and easier to use than Mailchimp — but not as feature-heavy.

Key Features

• 100+ premium templates.
• Visual automation builder.
• A/B testing.
• Popups and forms.
• Advanced link tracking.
• Transactional email.
• Analytics dashboard.

Who Should Use It – Marketers, agencies, & small teams that prioritize email design as well as ease of use over multichannel features.

Bottom Line

Taking monetary aspects into account is important when considering a Mailchimp alternative. However, it is equally crucial that you invest in a tool that aligns best with your business needs,to help your organization grow in 2026. The ideal email platform should deliver results, whether your business goal is – 

• Deeper automation.
• Stronger CRM capabilities.
• Better e-commerce personalization.

Most Mailchimp alternatives are simple to use & budget friendly, which fuel real business growth. The platforms in this blog can provide flexibility, value, and also a more modern marketing experience than Mailchimp can deliver on its own.