In this article, we will analyze three top webinar platforms i.e. Livestorm, BigMarker and Airmeet. We will talk about their key areas such as webinar formats, audience interaction, marketing automation, analytics, networking, branding, and more.
Here’s a table of comparison between Livestorm, Bigmarker and Airmeet:
Feature | Livestorm | Bigmarker | Airmeet |
Emails customization | Yes | Very basic | Yes (Very in-depth) |
Landing pages customization | No in-built option Gives option to do this using Zapier, Hubspot forms etc. | Very basic | Yes (Easy drag and drop) |
Virtual Backstage Area | No | Yes | Yes |
Audience Engagement Score | No | No | Yes |
AI Content Repurposing | Yes | No | No |
Pre-recorded / simulive webinars | Yes (Very basic) | Yes | Yes |
CRM & Marketing Integrations | Hubspot, Marketo, Pardot, Salesforce, Zapier – 1000 apps Analytics related integrations Calendars related like Google, Outlook calendar etc. | Hubspot, Salesforce, Mailchimp, Marketo, Pardot, Webhooks, Zapier etc. | Hobspot, Eventbrite, Mailchimp, Salesforce, Marketo, Facebook Pixel, GTM, Eloqua, Power Automate, Slack, Sendoso, Microsoft Dynamics 365, Pardot and many more. |
Interactive Engagement Features (Polls, Quizzes etc. | Yes | Yes | Yes |
Data Insights & Analytics Reporting | Yes (Basic, not very detailed) | Yes (not very detailed) | Yes (Realtime dashboard, Email reports, Segments) |
1-Click Login | Yes | Yes | Yes |
24/7 Dedicated Event Support | No | No | Yes |
External Engagement Apps Integrations | No (Available during office hours only) | Yes (Very limited) | Yes |
In-event conversion CTAs | Yes | No | Yes |
Account Insights Dashboard | Yes (Very Basic) | No | Yes |
Webinars Branding Customization | No | Yes (Basic) | Yes |
Comparison table link: https://www.airmeet.com/hub/comparison-table/
Customization and Branding
Livestorm
Livestorm provides basic yet effective branding tools for small and medium-sized organizations. You may personalize webinar registration pages and email invitations with your company logo, brand colors and personalized images.
While the UI of Livestorm is sleek and consistent, customization is somewhat limited to cosmetic changes. Custom domains and white-label alternatives are not fully supported by the platform which may be limiting for enterprises who are looking for a consistent and on-brand experience.
Nonetheless, Livestorm’s ease of use and drag-and-drop builder make it an ideal platform for marketing teams who are looking to develop simple branded experiences without the need for advanced technical or creative help.
BigMarker
BigMarker distinguishes itself with significant customisation features that are tailored to marketers and corporations. Users can completely customize webinar rooms, registration sites and emails including colors, layouts, fonts and logos.
It supports white-labeling and allows you to incorporate webinar sessions straight into your own website via HTML. You may also construct multi-session virtual events with individual branding for each area or sponsor.
BigMarker’s granular control makes it suitable for agencies, educational institutions and marketing teams seeking deep customisation, consistent brand messaging and high-conversion environments that are linked with their design system and customer experience.
Airmeet
Airmeet excels at providing a completely branded and immersive event experience. You may personalize almost every component including registration forms, virtual stages, sponsor booths, networking lounges and landing pages.
Keep your identity consistent by using your own logo, color schemes, fonts and even custom domain URLs. Airmeet allows you to visually tailor each session room to reflect different themes or sponsors which improves customisation.
Airmeet also promotes sponsor awareness through branding in lounges, booths and workshops. This comprehensive branding flexibility makes it an excellent choice for major virtual conferences, community events and enterprise groups who are seeking to create a memorable and on-brand digital experience.
Audience Engagement and Interactivity
Livestorm
Livestorm is a simple and user-friendly layout with vital interaction elements like polls, live chat, emoji reactions and Q&A capabilities. Attendees can submit questions, upvote others and answer to polls in real time, allowing speakers to evaluate crowd sentiment.
However, its participation is primarily one-way, geared toward organized presentations rather than dynamic interaction. It does not include sophisticated features like stage sharing, networking lounges or breakout rooms.
While Livestorm’s interaction suite is suitable for small team meetings, product presentations and webinars it may seem limiting for organizers who are looking for deep audience collaboration or large-scale and interactive experiences.
BigMarker
BigMarker offers a wide range of interactive tools that are targeted at conversion and it was created while keeping marketers in mind. Throughout the session, hosts can use timed offers, clickable calls to action, handouts, live polls, quizzes, surveys and embedded forms—all of which are designed to encourage participation among the attendees.
Presenters can lead the audience through a planned flow and attendees can converse in private or in public. But rather than being community-driven, the interaction is more transactional.
Peer-to-peer video rooms and networking lounges are absent and breakout functionality is minimal. BigMarker is great at marketing-focused engagement, but it doesn’t have the same level of in-depth human connection as community-based platforms.
Airmeet
Airmeet excels in recreating the spirit of in-person events with its powerful engagement tools. Hosts may easily bring attendees on stage with Raise Hand, enable live Q&A, provoke emotions and run real-time polls.
Attendees can switch between sessions, communicate across event zones and network in lounges and speed networking formats. The platform also allows backstage coordination, multi-host formats and session changeover by providing genuine participation throughout the event’s lifecycle.
Whether it’s a single-session webinar or a multi-day summit, Airmeet’s design fosters collaboration, spontaneity and engagement by making participants feel like active contributors rather than passive watchers.
Marketing and Email Automation
Livestorm
Livestorm is designed with marketing automation in mind. It provides simple but efficient solutions for top-of-funnel lead generation.
Livestorm enables users to personalize registration forms and create automatic email sequences that include registration confirmations, reminders and follow-ups. Contact syncing and lead tracking are made possible by the platform’s integration with CRM and marketing platforms like HubSpot, Salesforce and Zapier.
While it does not enable advanced behavioral triggers or extensive audience segmentation, it is an ideal platform for simple automated workflows, particularly for startups and small marketing teams that host periodic webinars or product demos.
BigMarker
With strong automation features intended to increase conversions, BigMarker is a marketing team powerhouse. Users may include dynamic features like countdowns and calls to action, automate follow-ups based on attendee behavior and design comprehensive email campaigns.
Its in-webinar capabilities like pop-up offers, lead forms and timed polls facilitate real-time lead collection and its registration funnel builder allows gated content and sophisticated conditional logic.
Workflow automation is made possible by deep integrations with marketing systems like Mailchimp, Marketo and Salesforce. BigMarker is great for demand generation marketers who want to host webinars that serve as high-conversion sales funnels.
Airmeet
Airmeet provides end-to-end marketing automation tools that are designed specifically for event-driven growth. It allows for customized email campaigns such as registration confirmations, pre-event reminders and post-event follow-ups – all of which are branded and behavior-triggered.
Its CRM integrations including HubSpot, Eloqua and Salesforce enable smooth contact syncing and lead scoring. Marketers may automate speaker and sponsor outreach, collect real-time attendee engagement data and segment audiences based on session attendance or interaction levels.
Airmeet’s advanced processes are particularly useful for teams that are hosting multi-session virtual summits, partner events or client education series that demand precision targeting and high-touch involvement.
Analytics and Reporting
Livestorm
Livestorm provides essential analytics for small to medium-sized organizations. The dashboard displays parameters like registration numbers, attendance rate, average watch time, viewer drop-off and interaction like poll responses, Q&A participation and so on.
Hosts can download attendee lists and use built-in filters to categorize attendees based on their behavior. While Livestorm is useful for basic performance tracking, it lacks detailed reporting and lead scoring tools.
The software interacts with CRMs like HubSpot, providing some tracking continuity, although it is best suited to individuals who do not require extensive analytics or event attribution routines.
BigMarker
BigMarker provides comprehensive reporting features such as real-time attendance numbers, detailed engagement tracking e.g., clicks on CTAs and handouts and heatmaps that show audience attention span.
It enables lead scoring models based on user activities, integrates with marketing automation solutions and delivers webinar performance summaries that are useful for ROI calculation.
BigMarker is the perfect platform for demand generation, funnel optimization and high-volume lead campaigns because of its capacity to delve deeply into individual attendee experiences, identify drop-off spots and measure conversion events.
Airmeet
For massive virtual events and audience participation at scale, Airmeet provides comprehensive, real-time data. It provides thorough reports on networking activities, sponsor booth visits, session attendance and engagement levels.
Attendee-level data like time spent in lounges or speed networking can be viewed by organizers to evaluate individual engagement throughout several sessions. In Airmeet precise ROI reporting is made possible by sponsor-specific data like booth traffic, interactions and CTA click-throughs.
Airmeet facilitates end-to-end lead tracking and segmentation with CRM and MAP interfaces by enabling event marketers to assess success based on meaningful engagement and conversion metrics in addition to attendance.
Webinar Formats and Event Types Supported
Livestorm
Livestorm offers three main webinar formats i.e. live, on-demand and automated. It’s an ideal platform for regular events like product demonstrations, customer training and internal team updates.
It has the browser-based interface that makes joining simple and no downloads are required. The platform also ensures that all the attendees have seamless access to it. Livestorm supports scheduling and replay by making it ideal for global audiences across time zones.
While the platform provides adequate flexibility for simple events, it does not handle sophisticated event types like multi-track conferences or hybrid formats. This makes it ideal for small to medium-sized webinars, rather than large-scale or multi-session virtual experiences.
BigMarker
BigMarker has one of the most diverse webinar format offerings in the market. The platform supports live webinars, simulive webinars i.e. pre-recorded sessions aired as if live, automated and webinar series.
It is perfect for educational content, customer onboarding, marketing initiatives and internal communications. BigMarker’s distinctive asset is its flexibility. In this platform, users may create multi-day webinar series or combine many sessions into a conference-like experience.
However, while it can handle larger virtual events, some features like backstage access and sponsor zones require complex configuration. Overall, it’s an ideal platform for enterprises that want extensive customisation and diverse content distribution formats across the funnel.
Airmeet
Airmeet is designed for scalability and versatility and it offers live, simulative, hybrid, multi-session and on-demand formats on a single platform. It’s intended for everything from one-time webinars to complicated virtual conferences and expos.
Hosts can control keynote stages, concurrent breakout sessions, multi-track agendas and hybrid audience involvement in real time. Airmeet also provides role-based access for hosts, presenters and guests as well as backstage preparation areas and green rooms.
Airmeet adapts seamlessly and easily to any style of event – from a small team webinar to a full-fledged summit – complete with networking lounges and exhibitor booths, making it an ideal platform for both marketers and event professionals.
Customer Support and Onboarding
Livestorm
Livestorm provides a reasonably simple support experience that is appropriate for small to medium-sized teams. Paid users get access to live chat and email assistance during business hours, while enterprise users get a dedicated customer success manager.
The platform includes detailed documentation, a help center and video training for onboarding. However, hands-on onboarding and event strategy support are limited.
Livestorm works well for teams who need quick setup and basic coaching but those who organize big or high-stakes webinars may find the absence of proactive and individualized help to be a disadvantage.
BigMarker
BigMarker provides enterprise clients with priority response for customer service, primarily via email and live chat. To help users with setup, webinar automation and connectors the platform offers a knowledge library, support manuals and video training.
Although there is a lot of documentation, only custom plans offer hands-on onboarding and some clients feel that greater features come with a learning curve.
BigMarker provides flexibility for tech-savvy teams and for those with internal support resources. Users that conduct sophisticated or high-volume events, on the other hand, may wish to consider paying for onboarding services to help speed the process.
Airmeet
Airmeet distinguishes itself with a comprehensive customer success strategy that is tailored to event hosts of all sizes. It provides 24-hour live support through a virtual Support Lounge, as well as responsive chat, email support and vast knowledge base resources.
Airmeet also offers professional onboarding specialists, event success managers and strategy consults to enterprise clients. Whether you are conducting a webinar, a virtual summit or a hybrid event the platform has you covered from planning to post-event analysis.
This level of hands-on supervision makes Airmeet especially useful for enterprises who host high-touch, large-scale or mission-critical events.
Pricing Overview*
Livestorm
Livestorm has a tiered price structure based on the amount of active contacts each month.
The Free plan allows for 30 active contacts, 20-minute sessions and 30 live participants each event.
The Pro plan starts at $79 per month that is paid annually for 100 active contacts and includes four-hour sessions with up to 1,000 live participants.
The Business and Enterprise subscriptions are designed for larger enterprises, offering up to 3,000 live attendees and increased session lengths. These higher-tier plans provide additional features such as VIP assistance, custom integrations and dedicated account management.
BigMarker
BigMarker offers customizable pricing to suit a variety of event demands. While pricing information is not publicly available, they do offer plans for single, multiple and infinite events per year, with each supporting up to 5,00,000 participants.
The features include configurable lobbies, full-service registration, interactive live streaming, AI-powered networking and sponsor activation. BigMarker urges potential users to contact their sales team for additional price information so that a plan can be configured to meet their individual needs.
Airmeet
It provides a Premium Webinars subscription for $167 per month which is appropriate for live, simulation and on-demand webinars. It includes limitless webinars, two team members and a scalable participant capacity (100-10,000).
Larger events might benefit from custom pricing, which includes options such as multi-track formats and dedicated success managers.
(*Details mentioned are accurate as of May 2025)
Conclusion
Livestorm is a lightweight and user-friendly webinar technology with an intuitive user interface (UI) that is ideal for hosting small-scale events like team meetings or demos.
BigMarker is a good choice if you are focused on lead generation and want to integrate tightly with your marketing stack and need flexible webinar delivery choices.
If producing immersive, community-driven webinars, sizable virtual events or summits with high levels of interaction and networking is important to you, then opt for Airmeet.
Frequently asked questions
Yes, webinars that are automated or simulative can be hosted on all these three platforms.
Airmeet is the best option for hybrid formats since it facilitates hybrid events and offers resources for both virtual and in-person attendee involvement.