Attending virtual town hall meeting from a chair

A Leader’s Complete Guide to Virtual Town Hall Meetings

Aditi Verma
• October 18, 2023

(12 min read)

Town halls are time-tested, agreed. They let you pulse-check your business and share wins and smiles. But who said they could only be in-person? Going virtual can even be better. 

In this guide, let’s explore virtual town hall meetings, why you need them, and effective tips for hosting energizing town halls virtually.

Table of Content

Key Takeaways:

  • Virtual Town Hall Meetings 
  • Benefits of Hosting Virtual Town Hall Meetings
  • Agenda and Format of Virtual Town Halls
  • Steps to Host Your Virtual Town Hall Meetings
  • Tips to Host Engaging and Impactful Virtual Town Halls
  • Why Should Companies Host Virtual Town Hall Meetings

What is a virtual town hall meeting?

virtual town hall meeting

A virtual town hall meeting is a digital version of a traditional town hall, hosted on a virtual platform.  

In an online town hall meeting, the upper management gets a chance to convey updates, collect feedback, and indulge in two-way communication with their workforce. 

They have unique perks over regular town halls. Let’s explore them below:

Benefits of virtual town hall meetings: Are virtual town halls better?

Even though regular town halls effectively deliver business updates and policy changes, engagement rates remain a big concern. And they are also costlier. On the other hand, virtual town halls are easily set up, cost-effective, and scalable.

Here are some compelling reasons to host a virtual town hall:

1) Virtual town-hall meetings may foster better two-way communication

Virtual town-hall meetings may foster better two-way communication

An online atmosphere fosters balanced, leveled, and democratic participation. This might sound counter-intuitive, but let’s think it over.

  • Everyone gets the same view: There’s no concept of front rows, corner seats, or far-flung back rows in a virtual environment. Everybody gets to enjoy the show from the front seat there. So that’s a great leveler.
  • It feels more human: Finding your colleagues in their home setting diffuses stiff boundaries of professionalism. It allows you to be more empathetic and connected. A stiff manager may not seem as daunting in casuals and kids photobombing in the background.
  • It’s easy to ask questions and share opinions: Anyone from the team can share their thoughts in real-time in the chats during a presentation. People can raise their hands with a click and join the virtual stage when it’s their turn to speak.
  • Seamless feedback collection: Taking surveys, opinions, and polls becomes a breeze, and hosting engaging trivia comes in handy. Say goodbye to the post-town hall feedback forms! You can collect feedback in real-time with virtual town halls.

2) Virtual town halls are more scalable and cost-effective

Today’s workforce is distributed across different states and countries. Thus, having all hands on deck at a particular location can be very challenging. For larger teams, arranging logistics is an even bigger challenge. 

Online town hall meetings flip logistics out of the equation. You can reach a global audience in minutes, from anywhere, at minimal costs, while also being super flexible about the schedule of the meeting. 

But there’s more. It gives employees the ultimate flexibility to join a meeting at their convenience, from an office space or a WFH set-up.

3) Opportunities to engage more frequently

Engaging more frequently with employees is a good way to strengthen company culture. However, it’s difficult to hold frequent town halls in person, which may cut some opportunities to build trust between you – the leader, and the employees. 

A good thing: You can easily set up weekly, bi-monthly, or monthly all-hands meetings virtually.

4) Easy moderation and meaningful interactions

Easy moderation and meaningful interactions

Event moderators do a fantastic job at introducing new speakers and maintaining the vibe of the whole event. This may include interacting with the audience, taking up questions, conducting polls, and fun activities like trivia. 

The job gets more manageable in an online town hall meeting, though. Speakers can be onboarded on the virtual stage with a click. Moderators can get real-time feedback in the chats and react to it.

Moreover, the employees can indulge in real-time interactions through online screen sharing, Q&A, polls, chats, emojis, and more.

meaningful face-to-face interactions between employees and leadership team

5) Gives Employees An Active Voice

Virtual company town halls provide a platform for employees to engage in open dialogue, ask questions, share their thoughts and concerns, and provide feedback to senior management. This allows employees to have an active voice in the company’s decision-making processes and can help foster a sense of community and inclusivity within the organization.

6) HR teams get data to measure impact

Virtual town hall meetings provide HR teams with opportunities to collect data and measure their impact by surveying employees, tracking attendance and participation, monitoring KPIs, and gaining actionable insights. This data helps HR teams make data-driven decisions to improve their communication strategies and HR initiatives.

What’s the agenda and format of a virtual town hall meeting?

agenda and format of a virtual town hall meeting

Town halls typically follow this agenda script:

1) Energizing kick-offs

The opening script decides the fate of your town hall. Why? Because this is the time when your audience is deeply engaged. And if they do not find anything interesting, they’ll lose focus.

Get creative, and use some virtual event engagement ideas. Ditch a boring start. Instead, grab attention with a virtual icebreaker, a bold statement, or a question. You can also present an analogy or lay down some visual cues to help your audience visualize a situation. 

Starting with a captivating personal story is also a great option, but you may not have an account to share at every town hall. In that case, you can skip this. 

2) Answers to what’s going on

Now that you have captured their attention, you can present them with organization-wide updates. 

These can include the following:

  • Company overview 
  • Departmental updates 
  • Milestones
  • Any major updates that impact your workforce 

3) Q&A

Q&As give your employees a voice. It gives them a chance to pose their questions to the leadership team and raise concerns. 

They also have an enormous potential to spark a transparent two-way conversation between senior leadership and even the far-flung teams of a company. 

We’re sure all your employees would appreciate a Q&A – their chance to get heard.

Virtual Q&A session to make employees feel heard

4) An engaging activity: Turn yawns into yahoos!

Adding an engaging activity into the mix can make the difference between a “Yawning audience” and a “Yahooing audience.” 

Here are some examples of the engaging activities you can include in your virtual meetings: 

  • Host online trivia
  • Icebreaker sessions
  • Virtual masterclasses
  • A mental health session
  • A gratitude session

Wait, we didn’t mean to end our list here. But we thought it’d be best to discuss this in detail in the later sections.  

So if you need to know how to host more engaging virtual town hall meetings, then read up!

5) A motivating wrap-up 

Congratulations! You had an energizing kick-off, delivered all the important updates to your employees, and collected feedback well. That’s awesome! 

Now, let’s wrap up your town hall like a boss! (Pun intended) You should build anticipation for the next meeting. Before you end your session, spill some beans on your next town hall. 

For example: “We have a new CMO, and we will have them with us in the next meeting.”

You’re now pretty much a pro at hosting online town halls! But let’s take it to the next level.

Let’s learn how to host a virtual town hall meeting. One that’s engaging and super fun. Step-by-step.

Host Exciting Town Halls With Airmeet

Steps to hosting a virtual town hall meeting

Planning a virtual town hall is easy. In this section, we take you through the whole process step-by-step. What’s more? You get agenda examples for a virtual town-hall meeting too. 

Step-1: Pledge to make it exciting and inclusive 

The “This Should Have Been a Slack Message” culture is rising. Why? Because some meetings fail to justify their need to exist in the first place. 

Lengthy and monotonous sessions affect work-life balance, which affects your organization’s performance.

So If you’re hosting a virtual town hall meeting, consider making it a worthwhile experience for the employees. 

Step-2: Find a virtual town hall platform that suits you

The success of your virtual town hall depends on the capabilities of the virtual event platform you choose. Ideally, you should look into choosing a platform that can allow you to host polls, Q&A sessions, quizzes, breakout sessions, and also features that make your life easier as an organizer. 

For example, the ability to analyze and generate insightful reports would be a good start. 

Step-3: Freeze your speaker lineup

A good line-up of speakers at your town hall can ensure its success. So who could be your speakers for the town hall?

  • Anyone from the senior leadership team
  • An employee who is willing to share an inspiring anecdote
  • A corporate coach
  • Industry leaders to upskill and equip your workforce with insights and more

Step-4: Find a standard time zone

Before the advent of virtual meetings, most offices had employees working in a single building. Everyone had the exact timings, which made it easier to arrange meetings. Ah! The Good Ol’ Days! 

But today, your workforce is distributed across different countries and time zones. Thus, you need to find a time that suits everyone.

Step-5: Build an in-house team

An online town hall meeting is an event that would need you to have an in-house team of volunteers. 

There are multiple tasks that your team members can pick up, like moderating your virtual town hall meeting and offering technical support. 

Step-6: Be purposeful

Discovering a purpose would let you set the proper meeting objectives for your town halls. Otherwise, your town hall meeting can feel unnecessary and redundant.  

Here are a few objectives of a town hall meeting, for example: 

  • Updates regarding your organization’s revenue targets 
  • Hosting a town hall to share wins of the employees
  • Updates regarding partnerships and mergers
  • Updates regarding new services, products, or features
  • Change in the strategy or vision of the company
  • Checking up on the mental health of the employees
  • Town hall to take feedback and discuss the state of work culture 

Once your objectives are clear, you can plan a town hall meeting agenda ahead of time. 

So let’s have a look at that: 

Step-7: Prepare your virtual town hall agenda 

The agenda for each type of town hall depends on its purpose. Presented below are sample agendas for three different kinds of town hall meetings.

Agenda example for town halls for small companies:

Small companies constantly strive to boost the morale and confidence of their employees. An energizing and motivating town hall meeting can do the trick. 

Here’s the sample agenda:

  • Welcome or opening address by a senior leader
  • Company updates: Given by the CEO or the leadership team, it can include statistics, KPIs, financials, company values, wins, etc. 
  • Shout-outs: Recognizing team members/individuals who have performed exceptionally can be a great morale booster.
  • Q&A: The last part of the meeting agenda should be Q&A, where employees are free to question the leadership.

Town hall meeting agenda example for large companies: 

Large companies can host an online town hall meeting in two different ways:

  • All-hands meeting for better internal communication 
  • Smaller all-hands sessions for specific teams and functions to drive deep engagement 

Here’s a sample agenda:

  • Welcome, celebrations, announcements, and FYIs by the leadership team or the CEO
  • Initiatives in focus, presented by team leaders
  • Shoutouts for employee achievements by managers
  • Employee questions
  • Action items and thank you note

Agenda Samples for motivational town halls:

Objective – Teams need motivation. Remote teams need it even more. Motivational town halls boost the spirit of the employees. 

Use this agenda template to motivate and boost morale of your workforce or remote employees:

  • Welcome by the CEO or the leadership team
  • Speech by the guest/motivational speaker- maximum 45 minutes
  • A mental health QnA
  • Employee recognition sessions
  • Team appreciation and gratitude
  • Milestone celebration and growth path discussion for employees
  • Thank you by a senior leader or CEO

Step-8: Jazz up your presentations

Yes, we get it – virtual town hall meetings are supposed to be your opportunity to present critical organization-wide updates, stats, and growth figures.  

However, long presentations that are heavy on figures, charts, and instructions don’t really garner much attention for long. 

A report says that 4 out of 5 business professionals lost their focus during a business presentation. 

Thus it’s evident that we need to jazz up our presentation game to keep the employees engaged. 

How to do that? Here are some ways to build engaging presentations. 

  • Use humor, memes, or GIFs: No kidding, a little bit of humor is helpful. It helps relieve tension and also energizes the audience. We bet your entire organization will love it!
  • Use more images and videos: We are more inclined to watch a video than read something. Use more media to boost employee engagement. 
  • Break-up complex information: Long sentences and complex information takes time to digest. Make sure you break them apart into different slides so it isn’t overwhelming for the readers.
  • Anticipate some questions: You can also anticipate the questions that are most likely to be asked and include them in your presentation. 

Step-9: Promote your online town hall for max turn-up

You can make attending a town hall mandatory, but wouldn’t it be better if you didn’t even have to take such a step? 

You can make employees feel self-motivated to attend your virtual town hall meetings. Just do these: 

  • Send out topic teasers: There might be an interesting topic, an exciting session like DJ, or a rapid-fire round that could build up excitement among your employees.  
  • Send out a warm meeting invite: Add a warm touch to your meeting invites by including a personal note for your workforce. Get creative with the subject line, and make sure to share the meeting agenda ahead of time.

Step-10: Collect gratitude messages to showcase

A gratitude session is a staple at most virtual town hall meetings. However, people might not be able to express their gratitude spontaneously. Thus, give people a chance to record a video, create a text message, or anything like that to express their gratitude.

Step-11: Prepare content for Q&A, polls, and quizzes 

It would be great to have questions emailed to you in advance. This way, you’d be able to reply with meaningful answers during your meeting. 

Prepare for polls and feedback questions to ask during your online town hall meetings. Virtual event platforms make it easier for you to collect feedback and host polls.

Quizzes make things interesting during your town hall. However, you or your team would need to work on developing the questions early on.

Step – 12: Right before your event, do the following

  • Dry-runs: If it is your first time using a virtual town hall platform or your first time hosting one, it’s always a good idea to conduct a dry run. This way, you and your team get a chance to fix any blockers before the main event. 
  • Set-up town hall recording: One of the benefits of hosting your town hall virtually is that you can record the session. Some virtual event platforms come with an inbuilt feature to record your meetings. However, for some, you might need to outsource a solution. 
  • Upload your content: Some virtual event platforms will allow you to upload media for a seamless presentation experience. So if your virtual event platform has this feature, then make sure you upload your content before your event. 

Step – 13: Relax, take deep breaths and have a fantastic town hall

Meeting anxiety is real! Especially public speaking can be nerve-racking at times. Even the leaders face it. Here are a few tips to calm those nerves before you deliver an amazing town hall meeting. 

  • Turn nerves into enthusiasm: It may sound absurd, but we’re not joking around. Studies suggest that it’s possible. Tell yourself these three words: “I am excited.” Visualize yourself feeling excited, doing good, and delivering an incredible presentation. And you will!  
  • Clean your surroundings: A cluttered desk equals an anxious mind. It’s true, for some of us, having things organized around us matters a lot. And even subconsciously, they do affect you. 
  • Do some Pranayama: In yoga, pranayama is the regulation of breath. This report suggests that certain breathing techniques can regulate your mood, boost your confidence, and help you feel more grounded. 

Step-14 End your event with a feedback survey

Post town hall surveys help gauge employee engagement, and satisfaction, and identify areas for improvement, allowing the company to address concerns and enhance future town halls.

Here are some questions you could ask: 

  • Did the town hall meet your expectations? If not, what could have been improved?
  • How engaging and interactive did you find the town hall meeting to be?
  • Were you able to ask any questions during the town hall? If so, were your questions answered adequately?
  • Do you feel that the town hall provided useful information about the company’s goals and priorities?
  • Was the length of the virtual town hall appropriate, too long, or too short?
  • How would you rate the quality of the presentation materials used during the town hall (e.g., slides, videos)?
  • How would you rate the quality of the speakers at the virtual town hall meeting?
  • Do you have any suggestions for improving future town halls?
  • Overall, how likely are you to attend future town halls?

It must feel so good! You’ve successfully graduated from this crash course on hosting virtual town hall meetings. But there’s still something left: 

How to make your virtual town hall meetings more engaging. So let’s get started with that.


18 Tips to host better and more engaging virtual town hall meetings 

“I don’t like to have some fun,” said no one ever! We bet your employees would like some fun activities during your town hall meetings. As a perk, you’ll get to bond, collaborate, and build a brag-worthy work culture. Tips to host better and more engaging virtual town hall meetings

Tip -1: A virtual “guess who” session 

Looking for an engaging activity for your teams to bond over? Then this would cut! 

The concept is simple: Identify your co-workers with some clues from their past and present. When people discuss their interests and passions, they are more likely to become better friends. 

And who wouldn’t like a better connection between team members?

Employees playing a virtual guess to add interactive elements so they remain engaged during a virtual town hall.

Tip-2: An online trivia for your virtual town hall meetings

Who is the most knowledgeable? Find out with a trivia session. Sounds like fun! 

To make it more relevant, you can throw in some trivia questions related to your organization in the mix so that it’s both engaging and relevant. 

Tip-3: Virtual mindfulness with some tea 

What’s better than becoming a zen master? Becoming a zen master with a freshly brewed cup of tea. Researchers believe that a cup of tea can instantly fight stress

Imagine enjoying a warm session of brewing tea with your employees from across the globe. Now add to that visual, and picture a teacher leading your workforce into calming states of meditation.

If your employees like the idea of serenity, then they will absolutely love this online town hall idea! To add to the experience, you can have a virtual teabox sent as virtual swag for your virtual town hall.

Engaging virtual mindfulness and teas session for employees to build a sense of community

Tip-4: Include an icebreaker session that’s fun!

An icebreaker session goes beyond just introductions. It’s gotta be fun. How to add some zing to the good ol’ introductions? Your moderator can ask these questions to make introductions more fun: 

  • Are you a dog or cat person?
  • What makes your groove? Cold or Hot Weather?
  • French fries or salads?
  • Beer or wine?
  • What would you do without the internet?
  • Tell us about your travel experiences.

We’re sure that this session will help your team feel more connected. And when employees feel a connection with each other, it leads to better performance.

Tip-5: A live stand-up comedy session 

Sharing some laughs and grins with your workforce is a healthy affair. Literally, laughter is good for your heart and mood. And there’s one more thing it’s good for — employee engagement.

But that’s not the only point. Kicking off or ending with a stand-up comedy session can do wonders for your overall town hall experience and employee morale.

Standup comedy session to keep employees engaged

Tip-6: Incorporate Games and Fun Activities 

Incorporate games or fun activities in between the sessions to break the ice and keep everyone engaged. 

For example, you could organize a virtual scavenger hunt where participants have to find certain items around their house. These games can help break the monotony, foster a relaxed atmosphere, and encourage attendee participation.Incorporate Games and Fun Activities

Tip-7: Host Speed-Networking Sessions

A networking session can significantly enrich your virtual town hall meeting by infusing it with interactivity and fostering engagement. 

Speed-networking sessions pair attendees for brief one-on-one interactions, facilitating networking and forging connections within the community. It offers an ideal platform for employees and company leadership to swiftly connect and collaborate with each other during virtual town hall meetings.

Tip-8: A Virtual Karaoke Evening 

Invite the attendees to showcase their singing talents or just have some fun singing along to their favorite tunes.

Adding a fun element like a virtual karaoke session at the end of your virtual town hall meeting can create a lighthearted and entertaining environment, encouraging attendees to let loose, bond, and engage.

Tip-9: Virtual Round-Table Discussions

Virtual round-table discussions replicate the real-life experience of gathering around a table, offering attendees a unique and immersive setting for engaging discussions. It’s an exciting way to boost participation and foster connections.

Here’s how you can use virtual round-table setups to create a more vibrant atmosphere for attendees:

  • Divide participants into smaller groups to delve into specific topics or issues in greater detail.
  • Allocate tables for different discussions, allowing attendees to join the table that interests them most.
  • Assign members of the leadership team to specific tables, giving attendees the chance to interact directly with leaders and engage in meaningful conversations.
  • Create and assign attendees to a table based on their interests or hobbies, enabling them to connect with like-minded individuals or colleagues and share valuable insights.

Tip-10: Virtual Product Gallery 

Turn your virtual town hall into an engaging unveiling event by setting up an interactive gallery where attendees can explore each product or feature in detail.

Virtual product galleries offer an immersive and innovative experience to attendees by immersing them in a virtual showroom of your products and offerings. 

This enables them to understand the upgrades or new features you’re introducing in a dynamic and enjoyable manner, making your town halls memorable and impactful.

Tip-11: Celebrate Success

Take some time to recognize and celebrate achievements, whether it’s reaching a milestone, completing a project, or achieving a goal. 

Acknowledging and celebrating individual or team achievements can cultivate a positive and inspiring atmosphere, ensuring attendees feel appreciated and motivated to sustain their excellence.

Consider holding a brief award ceremony after the virtual town hall for those who contributed to building the product or employees/teams that have shown consistent performance. This kind gesture can create a lasting impression, motivating them to continue contributing to the company’s success. 

Tip-12: On-Stage Interactions

Incorporate live interactions where speakers directly engage with the audience. On-stage interactions empower attendees to connect and communicate with the speaker in real-time through video/audio interaction.

By inviting attendees to join virtual Q&A sessions, panel discussions, or other interactive segments, the host can heighten the energy and engagement levels of your virtual town halls.On-Stage Interactions

Tip-13: Utilize Q&A, Polls, and Leaderboard

An easy way to engage with attendees is with the Q&A sessions and live polls while optimizing the leaderboard to show the top active and involved participants throughout the sessions. While questions don’t need to stray from the main topic, it’s beneficial to maintain relevance to the town hall’s theme. 

By integrating these interactive elements you can stimulate attendee involvement, collect immediate feedback, and introduce a sense of friendly competition.

Tip-14: Incorporate Visuals 

Employing visually captivating presentations, infographics, videos, or other multimedia elements is pivotal in capturing and sustaining attendees’ attention, enhancing the overall comprehensibility of the content.

Incorporating visuals not only adds aesthetic appeal to town hall meetings but also fosters a sense of connection and engagement among employees or attendees with the ongoing discussions and conversations.

Tip-15: Include 3D Elements or Product Demos

Incorporating 3D elements or product demos in virtual town hall meetings enhances presentation interactivity and depth, thereby boosting attendee engagement. 

Utilizing VR technology to craft 3D models or 360-degree product view demos enables participants to immerse themselves in interactive simulations, adding a distinctive and innovative dimension to your town hall experience.

This innovative approach not only distinguishes the event but also ensures clearer communication, facilitates improved comprehension, and leaves a lasting impression, making the sessions more impactful.

Tip-16: Incorporate a Virtual Photo Booth

Establishing a virtual photo booth where attendees can capture themed individual or group selfies and photos can foster camaraderie and provide a lighthearted break during the town hall.

This initiative not only adds a personalized touch to your event but also cultivates enduring memories.

Tip-17: Use Virtual Whiteboards

Employ virtual whiteboards to foster collaboration and creativity among participants effectively. Virtual whiteboards or collaborative note-taking tools can prompt attendees to engage actively, exchange ideas, and enrich discussions in real-time. 

These tools are versatile and can be utilized for various purposes, such as brainstorming sessions, collaborative problem-solving, interactive presentations, Q&A sessions, and more.

Tip-18: Share Video and Testimonials

Sharing videos of messages, testimonials, or success stories from company leaders, customers, employees, or community members can make virtual town halls better by creating a stronger, more personal bond within the organization and its members.

These videos might feature messages from leaders thanking their teams, customers sharing how a product or service helped their company, or employees sending messages of appreciation to each other. 

Importance and Purpose of company town hall meetings:

Company town hall meetings, often referred to as “all-hands meetings,” play a central role in an organization’s internal communication strategy. These gatherings provide a platform for leadership to engage with employees, discussing company performance, objectives, future plans, and initiatives, while also recognizing individual and team accomplishments on a regular basis, be it annually, quarterly, or more frequently. In their best form, these meetings are designed to be participatory and motivational, going beyond traditional one-way communication to foster an engaging and educational dialogue with employees.

The importance of virtual town hall meetings has become particularly evident in recent times.

Here are some key aspects that highlight their significance:

  • Building Community and Fostering Team Spirit: Employees often engage with their immediate teams and supervisors on a daily basis, with limited opportunities to understand their roles in the broader organizational context. Town hall meetings serve as an excellent means to bring everyone together, promoting a sense of community and team spirit that transcends individual units.
  • Boosting Motivation: Sharing company successes and demonstrating each employee’s contribution to the organization’s bigger picture is a proven way to boost morale and motivation. Employees who understand their impact on the company’s goals are more likely to be engaged and motivated.
  • Fostering an Open and Inclusive Atmosphere: Town hall meetings are crucial for enabling employees to voice their thoughts and opinions, contributing to the development of a healthy, open, and friendly working environment. This is particularly valuable for establishing effective communication channels between staff and leadership, bridging potential gaps, especially in larger organizations.
  • COVID-19 Compliance: In regions where COVID-19 restrictions are in place, virtual town hall meetings offer a safe way to bring employees together and maintain regular communication and engagement.
  • Reaching the Entire Organization: Virtual town halls offer the ability to reach the entire organization simultaneously, regardless of employees’ physical locations. This inclusivity ensures that everyone can participate in the meeting, no matter where they are.
  • Meeting Documentation: Virtual town hall meetings allow for the recording of the entire discussion. This recorded content can be shared with employees who couldn’t attend in real-time and can serve as a valuable reference.


Purpose of a Company town hall meeting

The purpose of a company town hall meeting

A successful business town hall meeting should achieve several key objectives:

  • Alignment of the Organization: The town hall meeting should serve as a platform to align the entire organization around common goals and objectives. It is an opportunity to reinforce the company’s guiding principles and ensure that every employee is aware of the company’s mission and how their individual Key Performance Indicators (KPIs) contribute to these overarching goals. For instance, the CEO can use the meeting to emphasize the company’s commitment to reinventing the food business through sustainable practices and illustrate how each department’s KPIs play a role in achieving this goal. This kind of clarity can inspire and motivate employees.
  • Bridging the Communication Gap: In many large corporations, employees have limited interaction with high-level management, which can lead to feelings of disengagement. Town hall meetings offer a crucial opportunity to bridge this communication gap. It’s a time when leadership can directly address the workforce, provide insights into company strategy and decisions, and listen to employees’ questions and concerns. By creating this open and transparent channel of communication, employees can feel more connected and valued within the organization.
  • Promotion of Organizational Culture: Company town hall meetings are unique opportunities to shape and promote the organization’s culture. The messages and communication style used during these meetings set the tone for how the company manages issues, sets goals, and demonstrates its appreciation for its employees. A positive and inclusive company culture fosters a healthy working environment, encourages collaboration, and contributes to employee satisfaction and retention.

An example of a firm town hall meeting agenda

A well-planned employee town hall agenda may significantly increase staff engagement. The gathering of a large portion of the firm, whether on a national, regional, or worldwide scale, is critical in creating the company’s organizational culture.

It establishes the benchmark for how organizational teams interact with one another, the connection between managers and employees, and how an organization problem-solves, strategizes, and celebrates together.

But when town hall meetings last at least an hour, employees could disengage quickly and lose interest. Town hall agendas can be crafted to ensure that the town hall meets your needs, whether to be efficient, motivating, or inclusive.

Here are five agendas that you may use and alter to meet your company’s needs to get started.

1. Typical in-person agenda

A proven and reliable format for orchestrating a productive employee town hall meeting is a straightforward in-person agenda. It traditionally commences with a warm welcome and an introduction, followed by an overview of the company’s recent accomplishments, updates on ongoing projects, interactive Q&A sessions, and concludes with a summarization and a call to action. This well-structured agenda maintains order, guarantees comprehensive coverage of relevant topics, and optimizes time management during the town hall meeting.

  • CEO’s Welcome Address: The CEO or a senior executive welcomes the employees and sets the tone for the meeting.
  • Company Situation: This segment includes critical information such as financial updates and key performance indicators (KPIs) to provide context for the company’s activities.
  • Focused Topics/Initiatives: To streamline information delivery, specific projects or subjects are highlighted. Team leaders may present progress, project leaders discuss outcomes, or the CEO may emphasize a particular aspect of the company’s culture.
  • Q&A Session: This is an essential part of the meeting, even if time is limited. Providing employees with a channel for asking questions and sharing feedback is crucial for making important corporate decisions. Using a live Q&A platform that allows anonymous submissions and question voting can encourage participation, especially for those hesitant to speak out.

This structured agenda helps maintain order, ensures all relevant topics are covered, and manages time effectively during a typical in-person company town hall meeting.

2. Virtual or remote agenda

Organizing a remote or virtual town hall meeting necessitates a carefully tailored agenda, primarily designed for online gatherings. This agenda includes essential details such as participants’ time zones, the virtual meeting platform’s URL, and login credentials. It also outlines the meeting’s schedule, encompassing topics for discussion, designated speakers, and the duration of each session. Virtual agendas often feature supplementary information, including guidelines for utilizing the virtual platform, troubleshooting tips, and opportunities for active engagement.

  • Opening Remarks: The town hall meeting begins with opening remarks that set the stage for the proceedings.
  • Establishing Ground Rules: To maintain a respectful and productive environment, it’s crucial to establish ground rules early on. These rules may encompass respecting diverse viewpoints, channeling all questions to the designated Q&A session, and adhering to a no-interruption policy while someone is speaking.
  • Presentation of the Company’s State: A crucial component of the agenda involves presenting an overview of the company’s current status and performance.
  • Q&A Session: An interactive question-and-answer session is provided, offering participants an opportunity to engage with the presenters and clarify any queries they may have.
  • Focused Topics/Initiatives: A brief segment, typically lasting 5-10 minutes, is allocated to remote team members to share insights into their ongoing projects. This not only enhances awareness of colleagues’ activities across various locations but also aligns remote staff with the organization’s overarching objectives.
  • Post-Town Hall Poll: After the town hall meeting, a follow-up survey is conducted to gauge participant engagement and identify potential communication or audiovisual issues encountered during the event. This feedback is valuable for continuous improvement and refinement of future virtual town hall meetings.

3. Agenda alignment

An aligning agenda serves the purpose of directing attention and focus to a specific topic or issue while also harmonizing participants’ perspectives toward a common objective. This type of agenda proves highly valuable for teams or organizations engaged in addressing complex issues or making critical decisions.

Achieving true alignment, where strategy, objectives, and meaningful purpose are mutually reinforcing, offers significant benefits to an organization. This alignment provides a clearer understanding of what needs to be achieved at any given time and instills trust in employees to move in the right direction.

Agenda for the Town Hall:

  • The First Address: The town hall meeting commences with an opening address, setting the tone for the event.
  • Presentation of the Company’s State: An overview of the company’s current state and performance is provided.
  • Results of the Poll (Sent Before the Meeting): A poll conducted before the town hall meeting reveals valuable insights and viewpoints from participants.
  • Highlighted Features/Initiatives: Key features or initiatives are spotlighted, allowing for a deeper understanding of the subject at hand.
  • Q&A: A session for questions and answers enables participants to engage with presenters and gain clarity on key matters.
  • Conclusions: The meeting concludes with summarizing key takeaways and conclusions.
  • Survey: A post-event survey may be conducted to gather feedback and insights from participants.
  • Shared Minutes and Post-Mortem: Following the town hall, shared minutes and a post-mortem analysis ensure that important issues are documented and addressed, and follow-up actions are determined.
  • Making Use of a Poll: Conducting a pre-meeting poll offers a glimpse of the organization’s current standing. By dedicating time during the town hall meeting to discuss these results, organizations can address any outliers and realign their efforts with the company’s established objectives. Initiating a town hall with a poll brings numerous advantages, including audience engagement, enhanced participation, valuable insights, transparency promotion, and informed decision-making.
  • Ending Points: Having key concluding points outlined during the meeting, along with addressing essential concerns and defining follow-up actions, helps ensure that all participants depart with a shared understanding. Subsequent to the meeting, minutes, a summary of questions asked, and transcripts of answers can be provided to maintain clarity and accountability.


4. Inspiring agenda

A motivational agenda is a powerful tool when seeking to inspire and energize your audience. By setting clear objectives, integrating participatory activities, and designing an engaging program, you can create a well-planned motivational agenda that enhances team engagement, participation, innovation, and fosters a sense of connection and passion among participants. Whether you’re organizing a team-building retreat, a sales conference, or a leadership workshop, a compelling agenda can help you achieve your goals and leave a lasting impression on your attendees.

Here’s a motivating agenda to ignite enthusiasm:

Agenda for the Town Hall:

  • Presentation by the CEO: Commence the town hall with the CEO’s address, delivering a rallying speech to engage and unify employees. CEOs, much like commanders addressing their troops before battle, have the capacity to motivate an organization towards a common objective. As Nancy Duarte emphasized in a Forbes article, the potency of honest and compelling CEO speeches derives from shared human experiences.
  • Presentation of the Company’s State: Provide an overview of the company’s current state and performance, offering transparency and context for the team.
  • Address Results of the Poll (Sent Before the Meeting): Share the results of a pre-meeting poll to involve employees and consider their perspectives, driving engagement and participation.
  • Presentations from Team Leaders: Allocate time for team leaders to present their initiatives and progress. This allows for a deeper understanding of specific projects and instills a sense of pride and accomplishment among teams.
  • Celebrations and Anniversaries: Recognize achievements and milestones collectively, fostering a sense of community within the organization. Workplace celebrations, as highlighted by Liz Jazwiec, author of employee engagement, play a crucial role in building relationships, boosting morale, enhancing retention, and encouraging employees to achieve outstanding results.
  • Celebrate birthdays or work anniversaries during town halls to add a positive touch to the proceedings.

Alternatively, highlight significant milestones achieved by successful projects or teams to express appreciation for their contributions.

A motivational agenda serves as a powerful catalyst for team motivation, ensuring that employees are inspired, engaged, and connected to the organization’s mission and goals.


5. Entertainment schedule

Injecting a sense of fun and enthusiasm into your employee town hall can significantly enhance the overall experience, foster team building, and leave a lasting impact on your team. Whether your goal is to recognize your staff’s efforts, celebrate a corporate milestone, or simply cultivate a healthy work culture, a fun agenda can help achieve these objectives.

Here’s a refreshing agenda template to liven up your town hall meeting:

  • Ice-Breaker: Commence the meeting with an ice-breaker activity. Depending on your firm’s size and preferences, this could be a simple suggestion for attendees to stand up and greet those around them, or a more elaborate ice-breaking game.

    Consider a trivia game that can be played on attendees’ phones, adding an element of fun and interaction.

    Create a company-related game, incorporating entertaining facts about the organization or its people to strengthen company culture and team bonding. Remember, a team that works and celebrates together tends to stay together.
  • Presentation by the CEO: Following the ice-breaker, transition into the CEO’s presentation. The CEO can deliver a speech that inspires and motivates employees, setting a positive tone for the meeting.
  • Presentation of the Company’s State: Provide an overview of the company’s current status, performance, and key updates. This ensures that attendees are informed about the organization’s progress.
  • Presentations from Team Leaders: Allocate time for team leaders to present their initiatives, accomplishments, and ongoing projects. This helps highlight the contributions of various teams and fosters a sense of pride and collaboration.
  • Celebrations and Anniversaries: Recognize achievements and work anniversaries, further strengthening the sense of community within the organization. These celebrations provide a platform for acknowledging and appreciating your team’s hard work and dedication.
  • Q&A: As with any town hall meeting, include a Q&A session to encourage interaction and address any queries or concerns from employees.
  • Networking Dinner (Catered): Conclude the town hall on a sociable note by providing a catered networking dinner. This creates opportunities for team members to connect and engage in informal discussions, reinforcing the sense of community and camaraderie.

A fun and engaging town hall agenda can energize your staff, promote team building, and contribute to a vibrant and positive work culture. It’s a strategic approach to engage and recognize your team’s contributions while fostering a spirit of togetherness and enjoyment within the organization.

The guide ends here, but we got more! 

Check out how you can host super engaging virtual town hall meetings with us.

Your Town Halls + Airmeet = MAGIC!

Frequently asked questions

Mondays and Fridays are the most preferred choice for hosting a town hall across companies. At Airmeet, we host our town halls on Thursday at 6:00 PM I.S.T. This allows people to join in from different time zones for our distributed audience. 

Different platforms have different capabilities. Depending on your needs and the virtual town hall format, you can choose a platform. Some of the options are: 

  • Google Meet: A very stable platform with chats and screen sharing features. 
  • Zoom: A famous platform that has features similar to Google Meet. 
  • Airmeet: A full-fledged virtual event platform with superior networking, interactions, and video conferencing capabilities. Ideal for hosting virtual town hall meetings for teams that want breakout rooms, speed networking sessions, polls, Q&A, games, real-time chats, content production, and superior moderation during their virtual town hall meetings. 
  • Hopin: A virtual event platform with capabilities to host a nice virtual town hall. 

The purpose of a virtual town hall is to provide a forum for individuals to come together online and discuss important topics, share ideas, and ask questions with the goal of fostering community engagement and promoting transparency in decision-making processes.

You can ask senior leaders about business priorities, the health of the business, and the organization’s long-term vision. Gather input from colleagues in advance and ask about the leaders’ goals and anticipated challenges.

To promote open communication, encourage your employees to freely ask questions, voice their concerns, and share their feedback.   

Assign designated time slots for different engagement touchpoints during town halls, like open-ended and closed-ended questions. This will help improve two-way communication and promote transparent discussions with the leadership team.

To improve employee engagement in virtual town halls, plan more networking sessions. Make use of available features in your virtual event platform to make this happen. 

Airmeet gives you access to features like breakout rooms, networking lounges, one-on-one sessions, and more, so you can boost employee engagement in your virtual town halls.

These small interactive sessions will enable your employees to connect, engage, and have meaningful discussions with each other.

Virtual event platforms usually offer live streaming facilities. Users can leverage this feature to stream the virtual town hall meetings on different platforms, like Youtube or LinkedIn, in real-time.

Meeting notes or MoMs (minutes of meetings), help us gather the key discussions and important pointers. The meeting notes for town halls should include the date & time, location, attendee information, points discussed, decisions made, and action items.

These notes offer important insights that can help companies improve their employee relations, add value to new products & services, and enhance decision-making.

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