In this blog, we will examine all the three popular webinar platforms across their important categories to help you decide which platform is best for your virtual and hybrid event strategy.
Here’s a table of comparison between BigMarker, RingCentral and Airmeet:
Feature | BigMarker | RingCentral | Airmeet |
Emails customization | Very basic | Yes | Yes Very in-depth |
Landing pages customization | Very basic | Yes | Yes Easy drag and drop |
Virtual Backstage Area | Yes | Yes – Called as Events Studio | Yes |
Audience Engagement Score | No | Yes | Yes |
AI Content Repurposing | No | No | No |
Pre-recorded / simulive webinars | Yes | Yes | Yes |
CRM & Marketing Integrations | Hubspot, Salesforce, Mailchimp, Marketo, Pardot, Webhooks, Zapier etc. | Hubspot, Salesforce, Marketo, Pardot, Splash, Webhooks, Eloqua etc. | Hubspot, Eventbrite, Mailchimp, Salesforce, Marketo, Facebook Pixel, GTM, Eloqua, Power Automate, Slack, Sendoso, Microsoft Dynamics 365, Pardot, and many more. |
Interactive Engagement Features (Polls, Quizzes etc. | Yes | Yes | Yes |
Data Insights & Analytics Reporting | Yes – Not very detailed | Yes | Yes Realtime dashboard | Email reports | Segments |
1-Click Login | Yes | Yes | Yes |
24/7 Dedicated Event Support | No | No | Yes |
External Engagement Apps Integrations | Yes – Very limited | Yes | Yes |
In-event conversion CTAs | No | Yes | Yes |
Account Insights Dashboard | No | Yes | Yes |
Webinars Branding Customization | Yes – Basic | Yes | Yes |
Here’s a detailed comparison table of multiple webinar software solutions.
Customization
BigMarker
BigMarker is a customizable webinar platform, providing complete control over the branding of your event experience, from registration to post-event follow-ups. Users may create entirely white-labeled landing pages, unique registration forms and emails that reflect their brand’s voice.
Advanced users can customize the platform using HTML/CSS, allowing them to have pixel-perfect control. Even the webinar player can be customized with your logo, color scheme and branding assets. It also allows you to integrate events on your own domain, providing users a more native experience. For marketers, this level of personalization is critical to preserving brand consistency and enhancing conversion rates.
RingCentral (Hopin)
RingCentral Webinar, formerly known as Hopin, provides a streamlined set of customisation capabilities for enterprise teams seeking a professional, branded experience without the cost of complicated design tools. Users can tailor event registration pages by adding brand colors, logos and welcome messages.
While it does not provide full white-labeling or extensive CSS customisation like BigMarker or Airmeet, it does allow for high-quality branding for internal webinars, product demos and large-scale events. RingCentral also lets you tailor email invitations and calendar integrations to match your brand’s tone and design.
For enterprises that are already a part of the RingCentral UCaaS ecosystem, this provides a consistent branding experience across communication and webinar workflows. However, advanced marketing or design-heavy use cases continue to have limited customization choices.
Airmeet
Airmeet stands out for its powerful webinar customization tools, which enable marketers and event organizers to provide completely branded and immersive event experiences. The platform is created with brand consistency in mind including features like white-labeling, unique registration forms and personalized event URLs. You can personalize everything, including the event welcome screen, networking lounges, sponsor booths and even name tags.
What distinguishes Airmeet is its support for custom UTM parameters, which allows you to track the performance of various marketing initiatives effortlessly. You may also incorporate registration forms into your website and design segmented onboarding experiences based on your target.
Airmeet is great for demand generation teams, virtual conferences and hybrid events, since it includes dynamic branding elements and supports sponsor logos, banners and virtual venue themes. Its customizable features transform basic webinars into high-converting and engaging brand experiences.
Engagement Features
BigMarker
BigMarker describes itself as a highly interactive webinar platform that is designed for marketers who are looking to increase audience engagement and conversion. It provides a variety of interactive webinar tools like polls, live Q&A, chat, handouts and a unique ‘Bring Attendee to Stage’ function that enables participants to share their video and talk live, promoting real-time cooperation.
Speakers can also leverage YouTube videos, Tweets and special offers throughout the session to encourage immediate action. What distinguishes BigMarker is its ability to embed engagement tools into custom-branded settings, ensuring consistency while increasing interaction. Automated webinars can also feature interactive aspects, allowing for participation, even during pre-recorded sessions. The platform is good for lead generation, live product demos and community webinars.
RingCentral (Hopin)
RingCentral (Hopin) focuses on streamlined engagement for large-scale events, particularly in enterprise ecosystems. It offers live Q&A, interactive chat, polling and moderator tools for maintaining control over big audiences. One of its most notable improvements is AI-assisted content features which aim to reduce manual effort during high-volume sessions.
Its interaction tools are straightforward and efficient, making them suitable for corporate town halls, all-hands meetings and customer webinars. Attendees can react with emojis, join panel discussions or be invited to the virtual stage by the host. The platform isn’t as gamified or sociable as other competitors, but its dependability and enterprise-grade performance shine through in scheduled webinars. It is an ideal platform for corporate webinars, product updates and internal communications.
Airmeet
Airmeet is well-known for its unrivaled focus on attendee involvement, which includes a comprehensive suite of virtual networking features that replicate the in-person event experience. Its features include speed networking, social lounges, virtual tables and live stage interaction, which allows participants to communicate with one another in real time, via video chat.
Airmeet’s leaderboards, live replies and emoji responses are gamification tools that keep energy levels high, while also making sessions more entertaining and interactive. Airmeet’s webinars aim to generate pipeline by providing interaction statistics and buyer intent signals. You can also customize the experience with breakout rooms, live polling, Q&A and bespoke welcome greetings.
For hybrid events, the platform ensures equal engagement between virtual and in-person guests. This makes Airmeet an excellent solution for B2B marketers, event organizers and community builders seeking to foster deep interaction, gain important insights and increase event ROI. The platform is suitable for demand generation, hybrid events and interactive communities.
Analytics & Insights
BigMarker
BigMarker offers comprehensive webinar analytics tools that are designed specifically for event marketers and instructors who require detailed performance insights. It provides real-time engagement analytics like attendance duration, poll and Q&A participation, CTA click-through rates and viewer behavior throughout the session. Post-event reports can be easily exported and segmented by participants.
One remarkable feature of BigMarker is its ability to track monetization data like ticket sales and purchase behavior, which is great for businesses offering paid webinars or courses. Its integration with CRMs like Salesforce and HubSpot means that all attendee behavior goes immediately into your lead scoring systems.
RingCentral (Hopin)
RingCentral (Hopin) provides enterprise webinar analytics that are designed for business teams. The platform monitors session attendance, engagement scores, poll replies and participant interaction via chat and Q&A. Hosts can evaluate drop-off rates, session join/leave patterns and export full attendance records after the event.
RingCentral’s analytics are tightly linked with its UCaaS package, making it an ideal choice for enterprises who are already in its ecosystem. While its reporting features are significantly more utilitarian than marketing-focused systems, they provide sufficient visibility for internal training sessions, product presentations and company-wide updates.
Airmeet
Airmeet stands out for its marketing-first analytics engine which provides detailed attendance insights, based on 64 buyer intent signals. Unlike traditional platforms, Airmeet not only tracks who attended the event, but it also reveals the reason why they attended the event and how engaged they were during sessions, lounges, surveys and networking.
It records real-time attendee activity like time spent each session, number of interactions, booth visits and lead qualification scores. These insights integrate with major CRMs and marketing automation platforms, providing sales teams with valuable data for follow-up. This makes Airmeet an excellent choice for B2B demand creation and event ROI tracking.
Integrations
BigMarker
BigMarker has a wide range of webinar software connections, making it an excellent solution for marketers, instructors and sales teams who use a variety of applications to automate their workflows. It interfaces directly with key CRM platforms like Salesforce, HubSpot and Marketo, allowing for real-time lead acquisition and efficient nurturing.
BigMarker integrates with Mailchimp, ActiveCampaign, and Pardot to allow users to set up email sequences based on attendance behavior. It enables Stripe and PayPal for monetization, allowing users to sell tickets or paid courses straight from the platform. Developers benefit from an open API for custom use cases. BigMarker’s ability to embed registration forms and live sessions within your own website provides it an advantage in branding and user retention.
RingCentral (Hopin)
RingCentral (Hopin) is part of the larger RingCentral UCaaS ecosystem, so it seamlessly connects with other RingCentral tools like messaging, video and phone. In addition to its own stack, RingCentral Webinar facilitates scheduling and invitation connections with Google Calendar, Microsoft Outlook and Office 365.
Although there are less direct integrations accessible than other webinar systems that are more geared toward marketers, it also offers Single Sign-On (SSO) features for enterprise identity management and supports apps like Slack, Zapier, and Salesforce (upon request). This close integration between RingCentral’s products improves internal efficiency if you currently use it for business communication.
Note: For enterprise-level requirements, it is best to check with their team as RingCentral integrations can differ depending on the plan and deployment type.
Airmeet
Airmeet was created with event marketers and sales teams in mind and the integrations reflect that. It integrates effortlessly with popular CRMs like HubSpot, Salesforce, and Zoho CRM, allowing businesses to track engagement and transfer attendance data directly into sales pipelines. Airmeet now supports Zapier, allowing you to interface with over 5,000 apps like Google Sheets, Slack, Trello and others, for maximum workflow automation without writing code.
Airmeet connects with marketing automation platforms such as Marketo and ActiveCampaign. It also has embedded registration forms, UTM parameter tracking and custom webhooks for more precise campaign attribution. These interfaces make it an excellent alternative for B2B marketing companies that are interested in pipeline acceleration and ROI tracking.
Pricing*
BigMarker
BigMarker provides customizable pricing to meet a variety of event needs. While pricing information is not publicly available, they do have plans for single, numerous and infinite events every year. It urges potential users to contact their sales team for additional price information, so that a plan can be configured to meet their individual needs.
RingCentral (Hopin)
RingCentral (Hopin) offers a variety of plans through its RingEX suite that are tailored to organizations of varied sizes and needs.
Its core pricing costs $20 per user per month (paid annually) or $30 per user per month (billed monthly). It is suitable for small businesses that require crucial communication tools.
Its advanced pricing costs $25 per user/month (billed annually) or $35 per user/month (billed monthly). It is an ideal fit for teams that require enhanced customer service capabilities.
Its ultra pricing costs $35 per user/month (billed annually) or $45 per user/month (billed monthly). RingCentral (Hopin) also provides a 14-day free trial for new members which supports up to 20 phone lines.
Airmeet
It provides a Premium Webinars subscription for $167 per month which is appropriate for live, simulation and on-demand webinars. It includes limitless webinars, two team members and a scalable participant capacity (100-10,000).
Larger events might benefit from custom pricing, which includes options such as multi-track formats and dedicated success managers.
(*These details are accurate as of June 2025)
Conclusion
Choosing between BigMarker, RingCentral (Hopin) and Airmeet is based on your goals. So, choose BigMarker if you require monetization tools and extensive flexibility for customer-facing events.
If you are a corporate organization who is seeking for internal webinars and scalable sessions, consider RingCentral (Hopin).
Choose Airmeet if engagement, analytics and hybrid-readiness are your key priorities, particularly for marketing-driven experiences.