However, oftentimes, the real challenge is identifying which webinar platform to choose for your exact business needs. To ease this process for you, we’ve put together this in-depth comparison guide which weighs out the offerings of three popular webinar platforms.      

Based on popularity and use cases, this blog will compare BigMarker, ON24, and Airmeet – so you can make an intelligent decision on which platform is best for your business.

A Comparison of all the Webinar Platforms

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Platform Overviews

BigMarker

BigMarker is known for its versatility and production-grade tools. It supports everything from live webinars to hybrid events and content hubs. A standout feature is its “Studio” module, a built-in video production suite, allowing hosts to create TV-style virtual broadcasts, complete with overlays, scene transitions, and lower-thirds.

While its production capabilities are top-tier, BigMarker can be overwhelming for less technical teams. It requires a bit of a learning curve but rewards you with complete control over the event experience. It’s best suited for high-production teams, agencies, or brands looking to deliver polished, media-rich content.

ON24

ON24 markets itself as an “intelligent engagement platform” focused on turning digital experiences into actionable data. With advanced features like AI-powered content repurposing, audience engagement scoring, and CRM integrations, it’s preferred by enterprise marketers looking for data-rich insights and scalable webinar workflows.

However, ON24’s customization features are limited, and its interface can feel rigid. The platform’s biggest value lies in its analytics and ability to support large-scale lead-gen initiatives. It’s ideal for B2B enterprises that are focused on performance metrics and post-event engagement.

Airmeet 

Among the three webinar platforms, Airmeet stands out as the best choice for marketers and event organizers seeking a truly immersive and interactive webinar experience. Here’s why Airmeet takes the lead:

• Highly Customizable Branding: Airmeet is known for its highly customizable branding features, which are easy to use as well. All you need to do is to use the drag-and-drop feature efficiently, and you can design the branded registration pages, emails, virtual stages, and sponsor booths effortlessly.

• Industry-Leading Engagement Tools: Features like Social Lounges for networking, Speed Networking, breakout rooms, live polls, Q&A, and emoji reactions keep attendees actively involved.

• Advanced Analytics: Real-time dashboards, session heatmaps, and engagement scoring give deep insights into attendee behavior to optimize event ROI.

• Robust Integrations: Seamless two-way syncing with CRMs and marketing platforms such as Salesforce, HubSpot, Eloqua, and Microsoft Dynamics enables smooth lead management and follow-up.

• 24/7 Dedicated Support: Round-the-clock live customer support ensures your event runs without a hitch, providing peace of mind before, during, and after the event.

• Scalable Pricing: Flexible plans accommodate startups to enterprises, offering comprehensive features at every level, without locking essential tools behind high-tier pricing.

For businesses that want to deliver exceptional, interactive virtual events that engage audiences and generate meaningful business outcomes, Airmeet is the platform to choose—no compromises needed.

Feature-by-Feature Deep Dive

Customization & Branding

• BigMarker: Offers basic customization like logos, banners, and some control over registration forms. While its event studio allows for visually engaging sessions, its landing page customization is limited.

• ON24: Minimal customization. You can add your logo and choose from pre-set templates, but it lacks flexibility in layout, making it difficult to create brand-immersive experiences.

• Airmeet: Offers the most robust customization options with drag-and-drop design tools for registration pages, custom email templates, and branded stages. Perfect for teams that care about event aesthetics.

Speaker Tools & Host Experience

• BigMarker: Features a professional “Studio” mode for live production, letting you pre-set layouts, transitions, and live visuals. Best suited for those familiar with video production tools.

• ON24: Offers essential speaker tools like screen sharing and file upload, but lacks advanced layout or backstage management.

• Airmeet: Built for seamless moderation, offering greenrooms, dynamic layouts, real-time role switching, and multi-camera setups. Smooth and speaker-friendly.

Engagement & Interactivity

• BigMarker: It is known for the basic engagement tools, and provides efficient Q&A, polls, and chat features.

• ON24: It also includes the basic engagement features like the polls, quizzes, along with an engagement scoring feature too. It is more widget-based when compared to the other webinar platforms.

• Airmeet: Arguably, the best in engagement and interactivity, with features like quizzes, polls, chat, social lounges, raise hands, emoji reactions, breakout rooms in between sessions, etc.

Analytics & ROI Measurement

• BigMarker: It provides session-level metrics and engagement data, but lacks deeper behavioral segmentation.

• ON24: The platform offers excellent analytics including multi-touch reporting, audience scoring, and AI-powered insights. Great for measuring sales pipeline contribution.

• Airmeet: It combines real-time dashboards, session heatmaps, and CRM syncing for rich, actionable data. Helps teams refine strategies and qualify leads better.

Integrations & Workflow Automation

• BigMarker: The tool supports tools like HubSpot, Salesforce, and Eloqua with Zapier flexibility. Useful for custom workflows, though some integrations require third-party intervention.

• ON24: It offers robust integrations with Salesforce, Eloqua, Marketo, and other platforms. Good for large teams already using a complex martech stack.

• Airmeet: Airmeet stands out with two-way sync and 20+ direct integrations. It also supports APIs, Power Automate, and webhooks—ideal for enterprise workflows.

Customer Support & Service

• BigMarker: It offers limited support during business hours. No live 24/7 support, which can be risky during high-stakes events.

• ON24: Similar to BigMarker, this platform also provides help via tickets and documentation, but no 24/7 live assistance.

• Airmeet: It offers 24/7 white-glove support via chat and call. Event rehearsal support, live troubleshooting, and onboarding help are included as well.

Pricing & Scalability

• BigMarker: The webinar platform offers scalable plans, but costs climb quickly with added production features and audience size.

• ON24: It is priced at the enterprise level, and so the tool can be cost-prohibitive for small or mid-sized teams. Many features are withheld behind high-tier plans.

• Airmeet: The software offers transparent, flexible pricing that works for startups and large organizations. Core features are included in all plans.

Which Webinar Platform Should You Choose?

While BigMarker and ON24 offer some compelling features in their own right, Airmeet stands out as the most comprehensive and future-ready webinar platform across every major category that matters to marketers and event organizers today.

Webinar fatigue is indeed real. Static presentations, clunky interfaces, and limited engagement are no longer acceptable. In this environment, Airmeet redefines what a virtual event can be, shifting the experience from passive watching to active participation.

Here’s why Airmeet should be your first—and only—choice when selecting a webinar platform:

1. Unmatched Interactivity That Drives Real Engagement

Most platforms provide basic features like polls and Q&A, while Airmeet goes several steps further. Features like Social Lounges, Speed Networking, Breakout Rooms, Virtual Tables, and Live Emoji Reactions create a dynamic, two-way experience that mirrors the energy of in-person events.

Your audience will no longer just attend the event — they connect, converse, and contribute. This level of interactivity increases time spent at the event, deepens brand affinity, and significantly improves content retention.

2. Customization Without Limits

Where platforms like ON24 and BigMarker offer only basic or technical customization, Airmeet hands over full visual and functional control—no developer required. Whether it’s custom-branded emails, immersive landing pages, or tailored virtual stages, Airmeet lets your event reflect your brand identity at every touchpoint.

The drag-and-drop builder, custom URLs, branded booths, and speaker profiles ensure that every element feels unique and intentional—not generic.

3. Deep, Actionable Analytics

Event success shouldn’t be measured with vanity metrics. Airmeet provides real-time dashboards, session heatmaps, and engagement scores that help you truly understand your audience’s behavior.

What makes Airmeet especially powerful is that it connects these insights directly to your sales and marketing systems through CRM integrations with Salesforce, HubSpot, Marketo, Eloqua, Microsoft Dynamics 365, and more—enabling real lead scoring, segmentation, and follow-up.

4. Enterprise-Ready Without Enterprise Complexity

Airmeet is built for scale, yet designed with usability in mind. Whether you’re hosting a 50-person online training or a 10,000-attendee virtual product launch, the platform adapts seamlessly without sacrificing performance, ease of use, or visual appeal.

Unlike other platforms that require technical teams to set up or produce events, Airmeet empowers marketing teams, solo hosts, and global organizations to launch sophisticated events quickly and independently.

5. 24/7 White-Glove Support That Actually Supports You

Live events come with pressure, and technical glitches can happen when you least expect them. This is where most platforms fall short.

Airmeet doesn’t just offer support—it delivers 24/7 live chat, event rehearsal assistance, and real-time troubleshooting from actual experts who stay with you throughout your event lifecycle.

Whether you’re preparing for your first virtual summit or managing an always-on event series, Airmeet’s support team is a partner, not a helpdesk.

6. Cost-Effective, Transparent Pricing for All Business Sizes

Most webinar platforms lock key features behind high-tier plans or enterprise-only deals. Airmeet breaks this mold with flexible pricing tiers, offering essential features like branded customization, engagement tools, analytics, and integrations across all plans.

Whether you’re a startup, a scale-up, or a global enterprise, you get the value you seek without having to pay for features that you don’t need.

Bottom Line

In today’s digital-first world, choosing the right webinar platform can make all the difference between a generic, forgettable event and a fully-customized unforgettable experience. 

While the others offer solid features for specific needs, Airmeet clearly emerges as the superior choice for marketers who demand more—more engagement, more customization, more insights, and unwavering support. 

If you want to captivate your audience, build meaningful connections, and maximize your event ROI, Airmeet is the platform that will take your virtual events to the next level—every time.