The Complete Guide to Corporate Training Videos: Examples & Best Practices

Studies show that as of 2025, over 88% of large enterprises count on video-based learning for training, onboarding, and upskilling their employees. These videos combine elements like storytelling, visuals, interactivity, and context, and help deliver an engaging, scalable, and valuable experience to the attendees.

In this article, we will talk about why training videos work, and share some examples and best practices to help you get started.

What Are Corporate Training Videos?

Corporate training videos are video-based training materials that have a proper structure, are goal-driven, and aid in teaching employees skills, explain concepts, and familiarize them with key behaviors and policies. They are designed to have:

• Clear objectives.
• Professional scripts.
• Compelling Visuals.

All these maintain the consistency across departments within the company. The goal of these videos are to make learning –

• Accessible.
• Engaging.
• Repeatable.

Training videos help L&D teams to deliver consistent messaging at scale, reduce classroom dependency, and allow learners to understand their work at their convenient pace.

When to Use Training Videos and When Not To

Videos are powerful, especially when used the right way. However, leveraging videos might not be necessary or relevant to every use case.

Use training videos when:

• Demonstrating digital workflows: Screen recordings or walkthroughs guiding them with a step-by-step navigation, which is ideal for fresh candidates.
• Explaining safety protocols: Visual representation of training material helps learners understand the company policies better, as opposed to static PDFs.
• Reinforcing soft skills: Scenario-based videos can help your employees to build understanding of particular skills and to adapt to them effectively.
• Standardizing compliance messages: To provide uniform guidance to all employees, especially during regulation changes.

Avoid using videos when:

• You need interactive, hands-on learning (simulations or guided tutorials are better).

• The topic is simple or procedural, where a short checklist or infographic might suffice.
• You want employees to get a hold of your company’s tool in real time, and in this case, in-app walkthroughs or sandbox environments can be applied.

There should be a balance of videos alongside other learning formats. Videos can help in ensuring engagement and clarity, but remember to pair them up with interactive practice tools as well, which will help them to retain their skills.

Core Types of Training Videos and When to Use Each

Different training goals call for different video formats. Choosing the right type ensures the message is clear and the learning sticks.

Screen Recordings

Screen recordings are primarily captures of a computer screen that can help showcase step-by-step workflows. They are considered suitable for –

• Software onboarding.
• Demonstrating new tools.
• Guiding employees.

All these simplify complex digital processes. And if you add a voice narration or captions, it will further strengthen the understanding of the learners.

Scenario or Roleplay Videos

These are dramatized interactions that model real-life workplace situations, such as customer service calls, sales meetings, or performance feedback. They contribute towards the understanding of the learners and also help them with decision-making in practical contexts.

Microlearning Clips

Motion graphics and animation clips can further simplify complicated or technical concepts for beginners. Use microlearning clips for explaining –

• Compliance procedures.
• Policies.
• Technical workflows, etc.

Animated Explainers

Motion graphics and animation simplify complex or abstract concepts. Use these for explaining compliance procedures, policies, technical workflows, or new tools. Animation can make challenging topics easier to understand and more engaging.

Interactive Videos

Interactive videos are those that are filled with –

• Quizzes.
• Clickable elements.
• Branching scenarios.

In these formats, employees can make choices. These elements help transform passive viewing into active learning, and also helps boost engagement, while reinforcing retention by allowing learners to apply the skills as they learn.

How to Create Impactful Corporate Training Videos (Step-by-Step)

Creating engaging training videos doesn’t require a heavy production or intense technical investment. With a proper plan, and the right tools, you can produce meaningful videos in-house with minimal resources. 

Here is a step-by-step approach on how to create impactful corporate training videos.

1. Define Clear Goals and Learning Objectives

You can start with –

• What problem does the video solve?
• What should be the impact on employees after watching it?

Set measurable learning outcomes and align them with your organization’s goals like 

• Reducing the onboarding time 
• Improving the compliance completion rates

2. Understand Your Learners

Identify who the video is for. Build learner personas by noting their roles, digital comfort level, and learning preferences. A tech support agent or a factory worker might get bored without any variety in the style of training. Hence, be mindful of everything that can shape the understanding of your learners, starting from your tone, complexity, and length of the video too.

3. Choose a Relevant Topic

Topics will also vary based on the video and its goal. Choose a topic that employees need to know or learn about to get better at their roles. Also, it is suggested to keep the course concise and actionable such that it caters to their job needs. Remember that learners start to watch videos by seeing the topic.

4. Select the Right Format

Your chosen format should depend on time, resources, and the type of knowledge being shared.

For instance:

• Use screen recordings for tool training.
• Try animated explainers for introducing policies.
• Go with roleplay videos for soft skills training.

5. Write a Script and Create a Storyboard

A compelling script is what makes or breaks a training video. Ensure that it is conversational and straightforward, with minimal use of jargon. Figure out how to present your idea into a simple storyboard & map each visual to your narration. It can also help you to visualize pacing, transitions, and flow.

6. Prepare the Equipment

You don’t need a studio setup. Depending on your format, you might only need:

• A good-quality webcam or smartphone camera.
• A lapel or USB microphone.
• Proper lighting (natural or ring light).
• Screen recording or animation software.

Platforms like Loom, Camtasia, or Animaker help make video creation more accessible as well as professional-looking, without heavy investment.

7. Record Your Video

Keeping the delivery of the video content natural and conversational is necessary. Make sure the pace is neither too fast nor too slow. It is also recommended to zoom in on key steps and use cursor highlights to direct attention, especially in case of recording a screen tutorial.

8. Edit and Polish

This is one of the most important step of making corporate training videos — Editing. This process allows you to convert the raw footage into dedicated learning assets. 

You can do this by

• Trimming filler content.
• Adding annotations.
• Including captivating visuals.
• Adding corporate branding elements.

You can also use easy-to-navigate tools like Camtasia & Canva for simplifying steps, especially for beginners. Adding subtitles, transitions, & background music contributes to engagement.

9. Review and Get Feedback

Proofreading is a must. Before publishing, conduct a thorough review to see if everything is right, and also share it with your internal stakeholders. Your review plus their feedback can double down the smoothness of the video, ensuring the alignment of learning with organizational goals. 

10. Distribute the Video

While uploading your edited video, make sure it is accessible to all learners-

• Internal LMS or SharePoint (for private company training).
• YouTube, Vimeo, or Wistia (for external learning content).

Don’t forget to tag videos based on filters like – topic, skill area, and also track performance metrics like completion rate and engagement time.

11. Reinforce Learning in the Flow of Work

Training is most effective when learners apply knowledge immediately. And to ensure that the learners do so, you can try integrating videos directly into the tools employees use on a daily basis. 

Embedding clips into CRM dashboards or HR systems can be a great idea. This process can help the learners retain and effectively apply what they learned without breaking their workflow.

Great Examples of Corporate Training Videos That Work

If you’re looking for some simple but effective examples of corporate training videos, here are some for you –

PwC’s Diversity and Inclusion Video

The company crafted a video that effectively leveraged emotional storytelling and incorporated real-life workplace scenarios and motivated self-reflection. Employees are walked through to recognize unconscious biases and gain a fair view of how a particular action can impact diversity and inclusion in the organization. They even used live characters to make the story more relatable.

Gong’s Sales Objection Training

Gong’s training video talks about some realistic sales objections, which also included tips on how to respond to them. Like PwC, they also combined real-world scenarios. Besides, there was also a clear summary which helped reinforce key concepts.

Vyond’s Mental Health Awareness Video

Designed specifically for managers, this animated video addresses mental health challenges in the workplace. Its empathetic narration, simple visuals, and focused content make it easy to understand and implement supportive practices, helping managers foster a healthier, more responsive team environment.

Deloitte’s Onboarding Video

Deloitte also came up with a unique onboarding video, which included storytelling elements, and step-by-step product walkthroughs. Customer success teams could see the most common types of challenges that clients faced and the practical use of Deloitte’s solutions. This mixture of narrative with hands-on guidance ensured that the employees not only learn but stay engaged.

Grubhub’s Driver Onboarding Clip

Grubhub’s driver onboarding clip is a peer-led video that aids new drivers to standard the operating procedures, along with tips and tricks in a highly practical, relatable way. To make it more efficient they brought in a real team member in the video, and made him walk through deliveries.

HubSpot’s Culture Video

HubSpot’s culture video takes viewers through the company’s history, team values, and employee benefits. They implemented storytelling techniques too and communicated the vision and mission of the brand to the employees. The video is a perfect example of culture-focused training, which offered both information and motivation.

Google’s “Interns’ First Week” Video

Google also came up with an onboarding video that provided the fresh interns a glimpse of the company’s work culture via candid clips as well as real employee stories. Besides, it also featured interns sharing their first-week experiences, challenges, & takeaways, which offered new hires a relatable perspective. This storytelling technique was casual, welcoming and motivating, easing first-day nerves and showcasing the company’s culture of openness and creativity.

Canity’s Customer Service Video

This customer service video of Canity is a short, animated training asset that shows employees how to handle upset or angry customers. They have incorporated real-life examples, but with simple visuals that help them get a hold of the emotional dynamics of service interactions. It’s brief and a well-crafted structure made it ideal for new hires.

Airmeet: Enhancing Corporate Training with Virtual Events

Airmeet is arguably the best platform to host engaging virtual and hybrid training sessions. When it comes to corporate training video content, it can help with

• Seamless Video Integration: The platform lets you upload or stream training videos directly during sessions, and learners can access it in real time.
• Interactive Features: Airmeet provides robust interactive features like live polls, Q&A, breakout rooms, & chat that keeps learners engaged.
• Networking & Collaboration: Employees across the departments can network & collaborate among themselves with built-in social lounges.
• Scalability: You can seamlessly host small-scale workshops or large-scale corporate training programs—Airmeet smooth video playback has no lags.
• Post-Event Analytics: Tracking attendance, engagement, as well as participation among attendees can also be done here.

With Airmeet, corporate training videos are not just watched—they become interactive, engaging, and impactful experiences.

Bottom Line

In this digital world, corporate training videos have become a go-to solution for organizations to train their employees. These serve as tools for simplifying learning and contribute to attendee engagement, retention, and performance as well. And as mentioned, don’t forget to blend storytelling as well as smart technology, to boost effectiveness of the video learning experiences and increase your company’s growth and transformation.