
However, for any of this to be successful, it is paramount to identify the right tech solution. While there are multiple solutions out there to address specific virtual requirements, we have narrowed it down to webinar platforms in this article.
To help you find the best webinar platform for your exact business needs, we compare three trusted virtual event platforms, based on their popularity and use cases – Livestorm, GoTo Webinar, and Airmeet—and will analyze their features to help you determine which one is best for your business needs.
Feature | Livestorm | GoTo Webinar | Airmeet |
Emails customization | Yes | Yes – Very basic | Yes Very in-depth |
Landing pages customization | No in-built option – Gives option to do this using Zapier, Hubspot forms etc. | Yes | Yes Easy drag and drop |
Virtual Backstage Area | No | No | Yes |
Audience Engagement Score | No | No | Yes |
AI Content Repurposing | Yes | Yes – Summary only | No |
Pre-recorded / simulive webinars | Yes – Very Basic | Yes | Yes |
CRM & Marketing Integrations | Hubspot, Marketo, Pardot, Salesforce, Zapier – 1000 apps Analytics related integrations Calendars related like Google, Outlook Calendar etc. | Hubspot, Salesforce Pardot, Marketo, Eloqua etc. | Hubspot, Eventbrite, Mailchimp, Salesforce, Marketo, Facebook Pixel, GTM, Eloqua, Power Automate, Slack, Sendoso, Microsoft Dynamics 365, Pardot and many more. |
Interactive Engagement Features (Polls, Quizzes etc.) | Yes | Yes | Yes |
Data Insights & Analytics Reporting | Yes Basic, not very detailed | Yes | Yes Realtime dashboard | Email reports | Segments |
1-Click Login | Yes | Yes | Yes |
24/7 Dedicated Event Support | No | No | Yes |
External Engagement Apps Integrations | No – Available during office hours only | Yes | Yes |
Account Insights Dashboard | Yes – Very basic | No | Yes |
Webinars Branding Customization | No | Yes | Yes |
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Platform Overview
Livestorm
Livestorm has made a name for itself for its ease of use and quick setup. The browser-based platform supports live, on-demand, and automated webinars with basic engagement features such as Q&A, polls, and chat. It’s an excellent option for teams that run standard webinars, without needing deep customization or networking features.
However, its limitations become evident when companies scale up or seek deeper integration with CRMs, robust analytics, or immersive branding.
GoTo Webinar
GoTo Webinar is a well-established player with reliable performance, particularly for mid-size to large virtual events. It offers pre-recorded content, quizzes, multiple presenter support, and a handy Engagement Dashboard to measure audience interest.
It emphasizes simplicity and reliability with enterprise-grade security and browser-based access for up to 3,000 participants. Yet, despite being feature-rich, GoTo Webinar leans toward utility rather than innovation, and lacks some advanced interactivity or deep brand customization options that many modern marketers expect.
Airmeet
Airmeet rises above the rest by delivering rich engagement, deep customization, and powerful integrations—everything modern teams need to host webinars that not only inform, but drive real connection and conversion.
Along with Livestorm’s simplicity or GoTo Webinar’s functional utility, Airmeet focuses on creating immersive, brand-led experiences with high attendee participation.
What Sets Airmeet Apart:
- Immersive Branding: Customize everything from registration pages to virtual stages and email invites to reflect your brand’s personality—not just logos and colors.
- Engagement That Feels Human: Features like social lounges, 1:1 speed networking, and live emoji reactions turn viewers into participants.
- Speaker & Host-Friendly Tools: With a backstage greenroom, multi-speaker layouts, and intuitive controls, your team can focus on the message, not the tech.
- Smart Integrations: Deep, two-way syncing with platforms like HubSpot, Salesforce, and Eloqua ensures every attendee interaction is captured and actionable.
- Real-Time Insights: Monitor engagement as it happens and get post-event reports with segment-wise analytics to optimize future campaigns.
- 24/7 Event Support: Whether you’re a startup or an enterprise, Airmeet’s round-the-clock support ensures peace of mind during critical live sessions.
Airmeet isn’t just a platform—it’s a strategic asset for companies that want their webinars to perform like premium events. If your goal is to engage, impress, and convert, Airmeet is built to lead that charge.
Feature Deep Dive
Customization & Branding
Livestorm allows for basic branding, including logos and color selection, but its customization options are limited. Most design elements follow a fixed structure, which can restrict brand immersion during events.
GoTo Webinar offers more flexibility, letting organizers customize registration forms, emails, and some visual elements. However, the overall interface remains template-driven and lacks deeper design control.
Airmeet, on the other hand, provides full control over the event experience—from custom landing pages and stage layouts to interface colors, backgrounds, and even custom URLs. The ability to reflect your brand across every touchpoint makes Airmeet ideal for companies focused on brand presence and consistency.
Engagement Features
Livestorm includes interactive tools like polls, Q&A, and chat. While effective for straightforward presentations, it lacks certain advanced engagement options that promote attendee-to-attendee interaction.
GoTo Webinar goes a step further with screen drawing, quizzes, and a raise-hand feature. Still, its engagement is mostly presenter-led, with fewer opportunities for organic networking or group interaction.
Airmeet excels in this with features built for dynamic participation. Social lounges, breakout rooms, speed networking, live emojis, and real-time chat empower attendees to connect beyond the content. These tools are designed to foster collaboration and make every session feel more like an in-person event.
Analytics & Reporting
Livestorm provides standard reporting like attendance rates and basic engagement stats. The insights are useful but limited when it comes to segmentation or real-time analysis.
GoTo Webinar offers strong post-event analytics, including engagement scores, source tracking, and downloadable reports. While comprehensive, insights are more reflective than actionable in real-time.
Airmeet takes webinar analytics to the next level. Real-time dashboards, attendee heatmaps, drop-off tracking, and segment-based engagement scores provide actionable intelligence during and after the event. Data syncs directly to CRMs for faster lead follow-up and smarter campaign planning.
Integrations & Automation
Livestorm connects with major tools like HubSpot, Salesforce, and Zapier, but more complex workflows require external setup or additional plugins.
GoTo Webinar includes integrations with CRM, email, and calendar apps, and allows Stripe for payment collection. Automation options exist but are relatively limited in scope.
Airmeet offers deep, native integrations with marketing and CRM platforms like HubSpot, Salesforce, Eloqua, and Marketo. Combined with support for webhooks and Power Automate, Airmeet enables seamless, real-time data flow and workflow automation tailored to event behavior.
Support & Reliability
Livestorm provides support primarily during office hours and lacks dedicated assistance during live events, which can be a risk for mission-critical sessions.
GoTo Webinar is known for dependable infrastructure but offers limited hands-on support unless you’re on a higher-tier plan.
Airmeet delivers round-the-clock customer service with real-time event support, dedicated onboarding teams, and proactive assistance for large-scale virtual experiences. Whether it’s a single webinar or a multi-track conference, Airmeet ensures reliable delivery without technical hiccups.
Pricing & Scalability
Livestorm offers pricing tiers based on usage limits and feature access. As you scale, access to essential features may require a jump to enterprise-level plans.
GoTo Webinar is competitively priced for small to mid-sized businesses, but its more advanced capabilities are locked behind higher-tier subscriptions.
Airmeet provides transparent and scalable pricing with most features included even at lower tiers. Whether you’re a startup or an enterprise, Airmeet offers flexibility without sacrificing access to customization, engagement tools, or analytics.
Why Airmeet is Superior
Choosing the right webinar platform is no longer just about hosting a glitch-free session – it’s about crafting memorable experiences that engage your audience, represent your brand, and deliver measurable outcomes.
While Livestorm and GoTo Webinar meet the foundational requirements, Airmeet consistently rises to the top for teams that need more than just a virtual room.
Here’s why:
Built for Engagement First
Airmeet doesn’t treat engagement as an add-on—it’s central to the platform’s design. Unlike Livestorm’s minimal interactivity or GoTo Webinar’s primarily presenter-driven model, Airmeet turns passive viewers into active participants.
From live polls and Q&A to breakout networking, speed meets, and social lounges, every feature is engineered to keep audiences invested, alert, and involved.
Key engagement capabilities:
- Real-time emoji reactions to create instant audience feedback
- Interactive social lounges for organic networking
- Virtual tables that encourage informal discussions and relationship-building
- Raise-hand and multi-speaker formats for more inclusive participation
These features bring back the human element often lost in digital events – an invaluable asset in a world craving real connection.
Superior Customization for a Branded Experience
Where other platforms offer surface-level branding, Airmeet allows you to build an event environment that looks and feels like your brand. This includes:
- Personalized event URLs and emails
- Drag-and-drop landing page builder
- Custom virtual stages, colors, fonts, and backdrops
- Branded booths for sponsor visibility (ideal for summits and expos)
Whether you’re hosting an internal town hall or a customer-facing launch, Airmeet gives you the visual tools to stand out and build brand recognition through every touchpoint.
Data-Driven Results You Can Act On
Airmeet doesn’t just provide numbers—it provides insight. Its analytics engine is tailored for marketing and sales teams who need more than attendance stats.
- Real-time dashboards to monitor engagement during live sessions
- Session drop-off tracking to identify weak points
- Segment-based engagement scores for post-event retargeting
- CRM syncing for automatic lead qualification and nurturing
This means you can analyze behavior in-session and follow up instantly—with context. It’s not just reporting; it’s a feedback loop that sharpens your future strategy.
Enterprise-Grade Integrations and Automation
Airmeet connects effortlessly with tools across your stack—from Salesforce, HubSpot, Marketo, Eloqua, to Slack and Microsoft Dynamics. More importantly, these integrations are deep and action-ready. You can:
- Sync attendee activity into your CRM in real-time
- Trigger workflows based on engagement scores
- Segment follow-ups based on poll responses or attendance duration
It’s automation with intelligence—and that saves teams hours while improving marketing and sales outcomes.
24/7 Support That’s Actually 24/7
Live events come with high stakes, and Airmeet understands that. Unlike platforms that offer only ticket-based support or limited availability, Airmeet provides true 24/7 live support, including:
- Pre-event onboarding assistance
- Real-time technical help during events
- A dedicated success team for enterprise clients
- Access to training, knowledge base, and live chat anytime
Whether you’re a one-person team or an enterprise event manager, you’re never alone with Airmeet.
Scalable Pricing Without Feature Lock-In
Airmeet’s pricing is designed to grow with you. Instead of gating core features behind enterprise plans—as most other webinar platforms often do—Airmeet ensures that even mid-sized businesses can access:
- Custom branding tools
- Full engagement suite
- Analytics and CRM integrations
- Unlimited networking features
This results in better ROI, more predictable budgeting, and no surprises when your event needs to evolve.
Bottom Line
All platforms mentioned in the article are beneficial for businesses, which is why they are the popular choices in their category. Each comes with its own strengths, with Livestorm known for its simplicity, GoToWebinar for its robust interface, well-suited for large-scale businesses.
But when you consider a webinar platform as a whole, to address almost all your business needs and help you beyond just conducting basic webinars, the ideal solution is easily Airmeet.
Airmeet is feature-rich, easy-to-use, offers unparalleled support and comes with world-class branding, engagement and integration capabilities.
Frequently asked questions
Airmeet provides all the necessary features that you need to interact with your event attendees in the best possible way, starting from – speed networking, social lounges, breakout tables, live polls, emoji reactions, etc.
All the webinar platforms mentioned here provide efficient CRM integrations. However, Airmeet offers seamless integration with several tools like HubSpot, Salesforce, and Marketo.