till unsure about the effectiveness of hybrid events? Grab onto your seats as we go on a ride, browsing through 20 Hybrid event ideas executed by big brands.
1. Apple Product Launch Event
When a trillion-dollar company like Apple organises a hybrid event to launch a new product, it becomes the most anticipated event for fans, competitor brands, and gadget enthusiasts. It was one extraordinary event where CEO Tim Cook showcased the latest products and innovations, while the virtual and in-person audience loved the proceedings.
2. ABM Innovation Summit
ABM Innovation Summit had to cancel its physical gatherings due to the coronavirus outbreak. Then the company recorded and published its keynote address, where Demandbase executives spoke about the industry’s future and thus reached their audience.
TwitchCon, the leading live gaming platform, pulled off the hybrid event format phenomenally well. Now it’s a regular practice wherein TwitchCon hosts a large-scale hybrid event that attracts live streamers and gaming fans worldwide.
4. Agents of Change Digital Marketing Conference
“Agents of Change” organised a conference targeting business owners, marketers, and entrepreneurs, guiding them to reach their customers through search, social, and mobile marketing. Their podcasts, live-streaming, and on-demand videos reached millions of people.
5. Johnson & Johnson
This leading baby care product brand has recently organised a very successful and inspirational hybrid event. With customised branding and easy UI, both virtual and in-person attendees experienced an immersive event experience.
Moz, the digital marketing giant, reached its target audience with high-class content on SEO, data, marketing strategies, etc. MozCon doesn’t believe in live streaming its sessions, but the recorded versions are available to watch later at a discounted rate.
7. UEG Week
In 2016, UEG Week, one of the world’s most prestigious gastroenterology meetings, was held, inviting 13,000 audiences that included virtual and physical. They took extra care to bring the online audience to par by using innovative interactive features like an e-poster lounge.
8. Social Media Marketing World
Social Media Marketing World is a top-notch event creator that organised a hybrid conference in 2020, recordings of which are still available. The virtual users got access to a private networking group to communicate and network with their colleagues.
9. Gainsight Pulse Everywhere
In 2020, Gainsight hosted a free event for its attendees to build goodwill with the target audience. They converted a large-scale in-person event into a hybrid and undoubtedly faced certain challenges. Gainsight’s Pulse Everywhere Hybrid Event is an interesting case study to showcase converting a physical event to a hybrid one.
10. The Self Publishing Show Live
The Self Publishing Show Live was created for authors who self-publish their work and develop a following without traditional publishing houses. The event hosted 1,000 people, and the recorded sessions were made available for a small fee of $25. They even offered a money-back guarantee in case attendees didn’t like the content.
11. John Mayer's Dive Bar Tour
It is a great example that shows the power of live video on social media. Back in 2017, talented singer, writer, and guitarist John Mayer commenced his Dive Bar Tour. The show was live-streamed on Facebook, and it took the musician to the top of Facebook live video chats.
Due to COVID-19, LiveWorx event coordinators have decided to shift from in-person gathering to streaming keynotes and sessions online. LiveWorx is the “definitive event for digital transformation” from the physical event of 7,000 people as organised by PTC annually.
13. Call to Action Conference
Unbounce congregates this annual “no fluff” conference that offers actionable takeaways for attendees that can be implemented immediately. They strategically made entry tickets available early and made the live show recorded sessions available later.
14. Riot Games Esports Operations
Riot games eSport series League of Legends World Championship has found its way to the audience, overcoming the extremely complicated set of challenges like networking, broadcasting, and hardware.
INBOUND annual event by HubSpot, calls celebrity speakers like Rand Fishkin and Alex Rodrigeuz. The audience looks forward to this gaga sports event, uproarious entertainment, and world-class stand-up comedians. They shifted to a hybrid in 2020 and recorded sessions to be used in the future.
16. Forward Digital Summit
If you think great speakers won’t be as impressive virtually, you are wrong. They are equally effective, and Forward Digital Summit has showcased this in their 2020 event that called upon John Thompson, chairman of Microsoft, and Hasan Minhaj, an award-winning comedian, to host the talk show.
17. DigiMarCon West
DigiMarCon West planned their hybrid event with expert speakers and leading content with an intent to network like in any physical event. They kept the prices of virtual passes significantly lower than the in-person ticket to attract more virtual attendees. The tickets were further differentiated based on the amount of access given.
18. Growth Marketing Conference
They planned special content for virtual attendees to enhance their event experience and loyalty. Event organisers offered a “Virtual Access Pass”, which additionally gives bonus content in the form of 200+ actionable webinars.
19. Yellow Conference
The Yellow Conference organised a hybrid conference in 2020, where they created two separate gatherings for a virtual and in-person group. You may also consider creating segment-specific experiences for your attendees to make it more engaging.
20. DigiMarCon West
The 2020 conference of DigiMarCon West was a turn-page example of a very engaging and successful hybrid event. Expert speakers offered useful insights into the digital marketing practices that captured the attention of all attendees.
There are endless possibilities and opportunities with Hybrid events to increase attendee participation during the event.
There are endless possibilities for your next Hybrid event. Select a platform that offers interactive and engaging features to amplify your attendance, boost engagement and increase attendee participation during the event.