ON24 vs GoTo Webinar vs Airmeet: In-depth Webinar Software Comparison

In this in-depth comparison of ON24, GoTo Webinar and Airmeet, we will look at the strengths, features and pricing of these three leading webinar software solutions to help you choose the best one for your needs.    

No matter what kind of virtual event or webinar you are hosting, understanding how these systems compare in terms of customization, analytics, engagement tools and connectors is essential.

Here’s a table of comparison between ON24, GoTo Webinar and Airmeet:

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Branding and Customization

ON24

ON24 provides simple branding and customisation choices that are ideal for businesses that focus on data and content delivery rather than visual design. It allows you to add your corporate logo, select from pre-set designs and use standard colors and fonts. However, the platform’s design flexibility is restricted, making it difficult for event marketers to create a fully immersive and on-brand experience.

ON24 prioritizes robust statistics, engagement metrics and content hubs over enabling creative webinar branding. If you want complete control over your virtual stage, landing pages and attendee interfaces, ON24’s customization options may be too limited. Nonetheless, for companies that prioritize enterprise-grade reporting and lead generation over aesthetics, ON24 remains a top webinar platform.

GoTo Webinar

GoTo Webinar offers moderate branding options for businesses that require dependable webinar hosting with some amount of personalization. Organizers can change registration forms, add custom fields and use basic branding elements like logos and color schemes. However, in-webinar branding is limited, as control over the stage images, backgrounds or interactive layout is restricted.

GoTo Webinar prioritizes ease of use and functional delivery over enabling rich and immersive virtual event design. If your event strategy necessitates a simple platform with minimal setup and modification, GoTo Webinar is a viable option. However, for companies that are looking for extensive webinar branding possibilities, GoTo Webinar may fall short when compared to other more adaptable platforms.

Airmeet

Airmeet is built with end-to-end webinar branding and customization which makes it one of the best webinar platforms for businesses that are looking to thoroughly express their brand identity. It allows organizers to customize every aspect, from landing sites, registration forms and emails to the virtual venue, stage backgrounds, banners and networking lounges.

The platform’s drag-and-drop design capabilities allow marketers to build a unified and engaging brand experience, without requiring any kind of technical skills. Whether you want to represent your company colors, incorporate videos on your registration pages or personalize every aspect of the attendee experience, Airmeet offers unparalleled freedom. 

All of this makes Airmeet the ideal platform for corporations hosting branded webinars, virtual summits and interactive town halls, where visual impact is just as important as content.

Webinar Experience and Engagement Tools

ON24

For businesses that value audience analytics and lead nurturing, ON24 offers a premium webinar experience. Interactive engagement options like surveys, polls, Q&A, gamification, resource downloads and group chat are available on the platform. To help marketing teams qualify leads and customize follow-up strategies, ON24 also offers engagement score, which rates attendees according to their level of participation.

With ON24’s AI-powered suggestions, webinar planners may produce more specialized content for upcoming events. Although ON24 provides a reliable and well-designed webinar experience, B2B marketers holding demand-generating webinars may find the engagement tools more formal and structured. The platform excels at providing content hubs and on-demand webinar experiences, however, it might not have the capabilities for community development or casual networking that other platforms offer.

GoTo Webinar

For businesses who need to host large-scale and straightforward online events without any complications, GoTo Webinar offers a dependable and uncomplicated webinar experience. The platform provides vital engagement tools that assist presenters get feedback and maintain audience interest including surveys, live polls, Q&A and handouts.

However, GoTo Webinar’s capacity to produce an engaging or participatory virtual event setting is limited given that it does not offer networking lounges, breakout rooms or gamification features. Although hosts may easily oversee live sessions because of the simple user interface, the overall webinar experience prioritizes presentation delivery above audience engagement and networking. 

The platform works well for corporate meetings, instructional webinars and training events when dependability and ease of use are crucial.

Airmeet

Beyond merely delivering content, Airmeet is a platform that is designed to provide a highly engaging and interactive webinar experience. Some of the engagement options offered by Airmeet are live polls, quizzes, emoji reactions, hand-raising, breakout rooms, social lounges, speed networking tables and gamification. These capabilities mimic an in-person event, promote connections among attendees and encourage real-time audience engagement.

Additionally, Airmeet allows hosts to create dynamic and branded locations that replicate the spirit of a live conference by allowing attendees to freely wander between sessions and networking areas. The way attendees interact during the event can be monitored by organizers using live analytics, engagement scores and heatmaps. For companies that are looking for the best possible participation in webinars, virtual summits and community-driven virtual events, Airmeet is the best option.

Analytics and Reporting

ON24

ON24 stands out as a webinar platform with advanced analytics that are tailored to data-driven marketing teams. It includes AI-powered engagement scoring, extensive attendee behavior tracking and multi-touch attribution which links webinar interactions to your sales funnel. ON24 allows hosts to monitor detailed data on audience involvement. It also offers content performance reports that assist teams in determining whether webinars or on-demand content attracts most of the attendees.

Marketers benefit from seamless connectivity with CRMs and marketing automation systems which ensures that all metrics are instantly fed into lead scoring and nurturing processes. Although the majority of ON24’s features are exclusive to premium pricing tiers, it is intended to offer enterprise-level webinar reporting and actionable insights.

GoTo Webinar

GoTo Webinar provides the necessary webinar analytics and reporting features for basic virtual events, where organizers get access to reports on survey replies, poll outcomes, session durations and participant identities. GoTo Webinar offers basic engagement statistics that can be utilized to monitor the participation of the attendees and also provides follow-up opportunities. 

The platform does not offer AI-driven insights or heatmaps. The software allows customers to export attendee data for CRM and email marketing integration which makes it simple to funnel leads into current sales channels.

Airmeet

Airmeet provides comprehensive analytics and reporting for webinars and virtual events, as it offers the organizers real-time insight into audience involvement. The platform includes heatmaps of attendee interactions, detailed engagement scores, session-specific participation data and networking activity indicators. Its dashboard makes it simple to calculate ROI by analyzing how attendees interact with polls, Q&A and gamification features.

It also integrates seamlessly with marketing and CRM platforms, enabling automated lead scoring and follow-up. The platform’s focus on actionable information allows marketers and event planners to fine-tune future events for better results. 

So, if you’re looking for a webinar software platform with thorough engagement data, Airmeet provides the ideal balance of information and ease of use, making it suitable for both mid-sized and large enterprises.

Scalability and Pricing*

ON24

ON24 is a webinar software platform designed for businesses that are looking to grow virtual events, digital experiences and marketing webinars, globally. The technology is noted for its high scalability, allowing thousands of attendees per session while maintaining continuous performance. ON24 takes a modular approach to functionality which allows enterprises to scale from simple webinars to full-fledged virtual summits, hybrid events and branded content centers.

ON24 uses a custom based pricing approach based on the organization’s unique requirements, event frequency and desired features. ON24 is positioned as a high-end option for companies who appreciate deep integrations, AI-driven engagement and robust analytics. ON24’s customizable subscriptions make it an ideal platform for corporations wishing to expand their virtual event strategies across regions and departments.

GoTo Webinar

GoTo Webinar offers a more cost-effective webinar software option, with subscriptions starting at less than $100 per month, depending on attendance limits. It’s a good choice for small to medium-sized businesses, looking for consistent performance without enterprise-level expenditures.

On the other hand, lower-level plans offer less features including branding, analytics and connections. GoTo Webinar’s low price strategy and dependability make it a popular choice for enterprises that use standard webinar formats, even though it lacks the personalization and interactivity that some other platforms offer. Businesses who frequently host webinars but don’t require complex features or a lot of customization will find it most effective.

Airmeet

Airmeet’s transparent and adaptable webinar pricing is advantageous for startups, SMBs and large corporations alike. The technology easily expands from small internal meetings to multi-track summits with hundreds of attendees and large virtual events. Unlike typical platforms that hide cost behind sales calls, Airmeet offers explicit pricing tiers, which frequently begin with a free trial and pay-as-you-grow alternatives.

The most basic plans of Airmeet include complex features like branded event spaces, networking lounges, audience engagement tools, CRM integrations and 24/7 support. Airmeet adapts to the size or needs of your event without requiring significant increase in its pricing.

(*Details mentioned here are accurate as of July 2025)

Platform Integrations

ON24

ON24 provides a variety of webinar software integrations that are tailored to enterprise-level marketing and sales operations. The platform is effortlessly integrated with major CRM systems, and content management systems and analytics platforms which allows the organizations to track audience interaction across several channels.

ON24’s comprehensive API options and multi-touch attribution capabilities enable sophisticated workflows and demand creation techniques. However, advanced integration capabilities are typically required at the business level. It’s a strong contender for businesses that are looking for enterprise-grade webinar integrations , especially those who prioritize lead scoring and content quality metrics.

GoTo Webinar

GoTo Webinar platform integrates with some common CRM platforms by providing a diverse choice of options for small and medium-sized organizations. These integrations simplify event management by automating webinar registration, attendance tracking and follow-up emails. 

For advanced customization and API-based workflows in this platform the user may require third-party integrations. It is an excellent platform for corporations looking for simple webinar software with essential connectors. GoTo Webinar enables dependable connectivity to essential marketing and sales platforms.

Airmeet

Airmeet connects seamlessly with several other high-impact platforms. It allows hosts to automate workflows from lead capture to post-event nurturing. Additionally, Airmeet also supports custom webhooks and API connectors. It allows businesses to easily integrate Airmeet into existing complex data ecosystems and marketing stacks.

Airmeet offers these integrations at every level along with flexible plans and clear pricing. For virtual summits, webinars and interactive online events that necessitate data flow across technologies, the platform is a top option.