How to Repost Posts and Stories on Instagram

Reposting allows you to share great posts, amplify your customers’ voices, promote community conversations, and keep your profile active even on days when you’re short on content. But if you’ve never done it before, it can feel confusing because Instagram doesn’t have a straightforward “Repost” button like some other platforms.  

The good news? Once you understand the steps, reposting becomes second nature. 

In this article, we will walk you through how to repost on Instagram, including stories, posts, feed content, and more, in simple ways. You’ll also learn the benefits of reposting, etiquette you should always follow, and tips to help you use reposting as part of a stronger Instagram strategy.

What Does Reposting Mean on Instagram

Reposting means sharing someone else’s content on your own Instagram Story or feed. People typically repost:

• Customer photos
• Reviews or testimonials
• Event highlights
• Behind-the-scenes content
• Memes or inspirational posts
• Useful information from partners or creators

It’s a simple way to stay active, show appreciation for your audience, and keep people engaged — without having to create something new every time. Now, let’s get into the steps.

How to Repost on Instagram Stories

Instagram Stories is arguably one of the most used features of the platform. Irrespective of whether you’re tagged or not, reposting Stories builds engagement in your profile, and increases your visibility by putting you on top of your followers’ feeds.

Reposting Stories You’re Tagged In

Every time you’re tagged in a story, you’ll receive a notification from Instagram, with an option to reshare it. This is among the easiest and the most common type of Story repost, perfect for user-generated content, customer shoutouts, event highlights, and also collaborations.

Here’s how to do it:

• Open your Instagram DMs – When someone tags you, Instagram sends you a message saying “@username mentioned you in their story.”
• Tap “Add to Your Story” – This button appears right below their story preview. One tap pulls the content directly into the Story editor.

• Customize before posting – This is where you can elevate the repost:

• Add stickers, GIFs, or emojis
• Type a caption or a thank-you note
• Use the ‘Mention’ sticker to tag the creator again
• Insert branded elements like logo stickers or color backgrounds
• Resize or reposition the original story for better visual balance
• Post it by tapping the arrow (Share) – You can share it to your main Story or a Close Friends list if you prefer something more selective.

This process takes under 10 seconds once you get used to it—and it’s one of the best ways to build relationships with followers who tag you in their content.

Reposting Stories You’re Not Tagged In

This requires a little more effort because Instagram doesn’t allow direct resharing of stories you’re not mentioned in. However, several brands, influencers, as well as creators are still seen doing it frequently with one of these practical methods

Screenshot (for photos)

It is considered a worthy option for static stories or images that don’t require precise motion or audio.

Steps-

• Open the story you want to repost.
• Take a screenshot.
• Crop out the interface elements which includes the username, buttons, borders).
• Upload the cropped screenshot by creating a new Story.
• Add context—credit the creator, tag their handle, or explain why you’re reposting.

This is a proven way for quotes, memes, infographics, & visual content.

Screen Recording (for videos)

Ideal for video stories where movement or audio matters.

Steps-

• Use your phone’s built-in screen recording tool.
• Record the full Story.
• Trim the video in your gallery.
• Upload it to your Stories.
• Credit the original creator.

If you want to share BTS clips, or any event content, that you aren’t tagged in, but still want to share them with your audience, it is suggested to opt for this useful method.

Note – Do not forget to tag the original creator, even if you weren’t tagged. It is basic internet etiquette which builds transparency, and also helps creators get visibility for their work.

How to Repost Regular Instagram Posts

While Instagram Stories are great for quick engagement, reposting posts to your feed requires a bit more thought since these posts stay permanently visible and contribute to your brand’s aesthetic. There can be tons of things to reshare, including testimonials, customer photos, collaborations, etc which people will admire, but you need to take a structured approach, to make sure it goes the right way.

Reposting an Instagram Post to Your Story

This is among the simplest ways of resharing content from other users.

• Find a post you want to reshare – This can either be a photo, carousel, or even a reel.

• Tap the paper airplane (Share) icon – You can find it right under the post, beside the comment button.

• Select “Add to Your Story” – Instagram will automatically open the Story editor with the post embedded.

• Customize your story – You can:
  • Add text explaining why you’re sharing it
  • Tag the original creator
  • Add stickers or GIFs
  • Use the “Tap for more” prompt for carousels
  • Add background colors to match your aesthetic

• Post your story by tapping the arrow – The post will appear as a tappable card that leads directly to the original creator’s feed.

This method is a great option for highlighting content that people might be looking for, and is also effective for sharing event announcements, or giving shoutouts to your community.

Reposting an Instagram Post to Your Feed

There’s no native “Repost” feature for feed posts on Instagram, so consider one of the following approaches mentioned below.

Take a Screenshot (Fast & Manual)

This is the quickest no-app method.

Steps-

• Screenshot the post.
• Crop it cleanly so only the content remains.
• Create a new Instagram post using the image.
• Before sharing, tag the original creator in the photo.
• Give credit again in the caption.
• Add your own context or insights.

This method is highly applicable, if your post features infographics, photos, or simple visual elements whose quality you don’t want to compromise on.

Use a Third-Party Repost App

These apps automatically-

• Pull the original image or video.
• Add a subtle watermark crediting the creator.
• Allows you to repost with proper credits.

Steps-

• Copy the URL of the post, which you can find at the three dots, then go to “Copy link.”
• Open your reposting app.
• The app automatically imports the post.
• You can also customize the watermark, as per your requirements.
• Then, share it to your Instagram feed.

This method is highly sought after for its ease and simplicity, and also because it seems more professional than screenshots, especially for brands.

Benefits of Reposting Instagram Posts and Stories

Reposting isn’t just a quick way to fill your content calendar — it’s a powerful tool for building engagement and trust. Let’s break down why reposting helps your Instagram presence grow.

1. You Leverage User-Generated Content (UGC)

UGC is gold for businesses and creators. People trust content posted by other users far more than branded content. It –

• Builds authenticity
• Shows social proof
• Encourages more people to tag you
• Gives you an endless stream of content

Plus, creating content daily is exhausting. Reposting not only helps expand your reach, but also saves your team from facing a burnout.

2. You Enhance Your Brand Presence

Sharing valuable content on a frequent basis like reviews, testimonials, as well as behind-the-scenes clips, or even industry insights, can keep your profile active as well as interesting.

Reposting also helps-

• Keep your Stories constant.
• Maintain a consistent posting schedule.
• Show that real people engage with you.
• Boost your visibility in the algorithm.

A steady, high-quality content flow makes your profile more trustworthy and appealing.

3. You Build a Community Rather Than Just an Audience

Reposting is one of the simplest ways to show:

• You care about your followers
• You see their contributions
• You value their involvement
• This encourages more engagement, more tags, and a stronger sense of belonging.

When your followers feel recognized, they feel connected — and that connection grows your community.

4. You Become a Curator of Quality Content

Posting consistently will help you to grow, but posting smarter will help you get there faster. So, select and share great content from others, which will further establish your profile as –

• A reliable resource.
• A source of inspiration.
• A trustworthy brand or creator.

People will start visiting your page, and will not only go through your content but will also take note of your recommendations.

Important Considerations Before You Repost

Before you share anything, keep these guidelines in mind. They help you stay respectful, professional, and legally safe.

• Always Credit the Original Creator – This is non-negotiable. Tag them, mention them. Give them credit in the caption or on the post/story. Creators put time and effort into content creation — appreciating that effort is basic Instagram etiquette.

• Ask for Permission When Needed – Certain content may require explicit permission, especially if it includes:

• Personal details
• Children
• Private moments
• Sensitive information

A simple “Hey, can I repost this?” message goes a long way.

• Respect Boundaries & Requests – If you’re asked to take down a repost, remove it without any thought. This will help you to earn trust which is essential in building strong communities, that will further contribute to the algorithm working in your favour.

Using Reposting to Boost Engagement

Reposting is a strategy you need to work on, not just a technical skill. To make your reposting work, you need to –

Share UGC to boost authenticity

User-generated content can significantly contribute to building credibility to your image. Customers sharing their experiences is a big deal, and when you repost them, it reflects trust as well as transparency. People prefer content posted by real people over polished marketing campaigns.

Highlight customers and clients

Do not compromise on reposting testimonials, or shoutouts from your audience, it will make them feel valued. It not only converts followers into active participants but also motivates others to tag you, which further boosts engagement on your profile.

Repost educational content to offer value

Offer value by sharing helpful tips, how-tos, along with informative posts. This aids in establishing you as a credible authority in the industry, and not just a content creator. 

Share relatable content to increase engagement

Memes, quotes, and everyday moments can make your brand feel more human. These posts often receive higher likes, saves, and shares because they tap into emotions or humor your audience identifies with.

Repost event highlights to build buzz

If you’re hosting an event, irrespective of the mode, reposting attendee stories is a great way to build excitement and real-time buzz. It maintains the momentum and motivates more people to join future events.

Use hashtags and tags to expand reach

Every repost is an opportunity to increase discoverability. Hence, it is suggested to tag the original creator, use relevant hashtags, as well as add location tags where applicable. These can expose your content to broader audiences and also help new followers find you organically.

Use the reposting method thoughtfully, to ensure the best results. When used the right way, it can help build trust, and also strengthens your community. Besides, it also contributes in uplifting the engagement, that too without much pressure inserted for coming up with fresh content every day.

Bottom Line

Mastering how to repost on Instagram gives you more than just an easy way to fill your content calendar—it opens the door to deeper engagement, stronger community relationships, and a more authentic brand presence. 

When you credit creators, ask for permission when needed, and choose content that aligns with your voice, reposting becomes a powerful strategy that helps you stay consistent, relevant, and connected with your audience.