Goldcast vs Bigmarker vs Airmeet : In-depth Webinar Software Comparison

However, the increasing demand for virtual event platforms and the many options in the market today only make it more challenging for marketers to choose one.   

In this article, we will compare three powerful contenders – Goldcast, BigMarker, and Airmeet, to help you pick the best platform for your business. While each of these platforms are unique and robust in their own ways, their varied offerings cater to different types of business needs and goals. 

Let’s break them down across features, flexibility, integrations, analytics, engagement tools, and pricing so you can make an informed decision.

Comparison Table 

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Platform Overview

Goldcast: 

Goldcast is a purpose-built platform aimed squarely at B2B marketers who need to run high-impact, data-driven virtual events. It is known for its seamless lead-generation flow, tight CRM integrations (like HubSpot, Salesforce, and Marketo), and an interface that prioritizes clarity and brand polish.

The platform’s standout feature is AI-powered content repurposing, which enables teams to quickly turn webinar recordings into short, social-media-ready clips ideal for extending content shelf life and maximizing ROI.

That said, Goldcast tends to favor structure over flexibility. Its customization options are relatively limited, especially when it comes to landing pages and interface design. While it delivers a clean, functional experience, it may feel rigid for marketers who want more creative freedom or personalized attendee experiences.

It is preferred by B2B marketing teams who seek to host structured webinars with a strong focus on data, leads, and post-event content reuse.

BigMarker: 

BigMarker is a feature-rich platform known for its versatility across webinars, virtual events, hybrid experiences, and on-demand content hubs. What sets it apart is its ‘Studio’ module, which allows teams to produce broadcast-level video content complete with lower thirds, dynamic transitions, and scene control.

The platform is built to support the entire lifecycle of an event registration, live hosting, follow-ups, and analytics with deep integrations into most CRM and marketing tools. Whether you’re running a one-off event or building a year-long virtual content series, BigMarker offers the infrastructure to make it happen.

While BigMarker is robust and flexible, the learning curve can be steep for teams unfamiliar with high-end production tools. Its power lies in its depth, so teams should be prepared to invest a little time upfront to unlock its full potential.

The platform is most promising for enterprise-level teams, agencies, or high-production brands that want to blend content marketing with premium event execution.

Airmeet: 

Airmeet is the go-to platform for companies looking to move beyond traditional webinars into immersive, experience-led virtual events. It combines robust engagement tools, custom branding, deep analytics, and around-the-clock support, making it ideal for teams that want to deliver high-quality experiences at scale.

From registration to post-event follow-up, nearly every element in Airmeet can be customized to reflect your brand identity. The platform’s drag-and-drop builder makes it easy for marketing teams to design events without coding or technical support. 

On Airmeet, you can easily tailor:

• Branded registration pages with custom domains
• Virtual lobbies and stages with your brand’s look and feel
• Custom emails and reminders with brand voice and tone
• Sponsor booths and speaker cards for premium visibility

Where Airmeet truly sets itself apart is audience engagement. Most webinar tools are built for one-way communication Airmeet flips that model. With a wide array of interactive tools, your events become dynamic and community-driven. 

These include:

• Social Lounges for informal networking and 1:1 or group conversations
• Speed Networking to foster new connections automatically
• Live polls, Q&A, and emoji reactions to encourage real-time feedback
• Breakout rooms and tables for small-group collaboration or deep dives

On the analytics front, Airmeet goes far beyond vanity metrics. It provides actionable insights that help you refine your strategy and maximize event ROI:

• Real-time dashboards and attendance reports
• Session heatmaps to visualize audience attention
• Engagement scoring for lead qualification
• CRM syncing with platforms like HubSpot, Salesforce, and Eloqua

And perhaps most importantly, Airmeet backs all of this with 24/7 live support – something rarely offered at this level. Whether it’s pre-event onboarding, technical rehearsals, or in-event troubleshooting, Airmeet’s team is there to ensure your event runs smoothly.

In short, Airmeet isn’t just a platform for hosting webinars; it’s a complete ecosystem for building community, driving demand, and delivering memorable virtual experiences.

Feature Deep Dive

Customization & Branding

• Goldcast offers several basic customization options, like an array of logos and banner images, available for your registration landing page. However, you might fall short in case you’re looking to deliver an immersive brand experience.

• BigMarker shines in this category. From custom registration pages to fully branded event spaces, media hubs, and mobile apps its studio-quality production tools give teams the power to align events with their brand down to the pixel.

• Airmeet, however, combines ease of use with robust customization. Its drag-and-drop builder allows marketing teams to tailor every visual aspect from registration, stage backgrounds, and email templates without the need for technical support. Custom domains, virtual booths, and branded lounges make it perfect for delivering immersive experiences.

Speaker Tools & Host Experience

• While Goldcast does provide all the essential tools that are critical in hosting an event, like speaker permissions, screen sharing, etc, it provides limited control over backstage preparation. 

• BigMarker includes a full production suite called Studio, where hosts can manage layouts, scene transitions, lower-thirds, and other production elements. It is powerful but can feel overwhelming for casual users.

• Airmeet is speaker-first by design. With greenrooms, role management, real-time AV switching, and smooth transitions, it removes friction for speakers and moderators alike. It’s great for panels, fireside chats, and even hybrid-style presentations.

Engagement & Networking Features

• Goldcast offers the basic interactive features like polls and chats but doesn’t have advanced engagement features like networking tables or virtual lounges. It is mainly known for one-way presentations, but the lack of advanced interactive tools makes it difficult to bond with the attendees.

• Unlike Goldcast, BigMarker supports audience interaction better via its Q&A, polls, chats, and features, and it includes basic networking.

• Airmeet, on the other hand, is arguably the best among all the platforms when it comes to interactive tools, as it delivers industry-leading engagement starting from Social Lounges, Speed Networking, Emoji reactions, Breakout Rooms etc. It helps in converting passive audiences into active participants and is able to retain audiences better.

Analytics & ROI Tracking

• Goldcast offers analytics focused on leads and attendance. It supports engagement scoring, but lacks heatmaps or deep behavioral segmentation.

• BigMarker is quite good in its analytical features, and is known for offering robust analytics for any type of event. There are also options for tracking the actions executed per session.

• Airmeet offers excellent analytics in the form of real-time dashboards and session heatmaps, and also features segment-based reporting, and seamless CRM sync. With all its analytical and tracking features, marketing teams are able to understand the behavior of their target audience and thus segment audiences by intent, and track ROI across multiple events.

Integrations & Tech Ecosystem

• When it comes to integrations, Goldcast is robust, supporting platforms like Salesforce, Marketo, Eloqua, and Drift. It is highly suitable for mid-to-large B2B teams.

• BigMarker integrates with many tools via Zapier or direct connectors, including HubSpot, Eloqua, Salesforce, and custom CRM solutions. It’s ideal for organizers using complex tech stacks.

• Airmeet leads with two-way integrations across 20+ enterprise tools including Microsoft Dynamics, Sendoso, Slack, and Google Tag Manager. It also supports webhooks, Power Automate, and APIs, making it ideal for enterprise workflows.

Pricing* & Support

• Goldcast leans toward enterprise pricing, which may be too steep for smaller teams. It also lacks 24/7 support, with teams reporting occasional onboarding challenges.

• BigMarker offers scalable pricing across webinar, hybrid, and in-person formats. It is flexible, but lacks always-available support, offering assistance mostly during business hours.

• Airmeet provides scalable, transparent pricing, making it suitable for startups and enterprises alike. What truly sets it apart is its 24/7 white-glove support, critical for live events where timing is everything.

(Details mentioned are accurate as of May 2025*)

Which Platform Should You Choose?

As is evident from above, Airmeet is superior when it comes to delivering an interactive webinar and creating an immersive experience overall. Though Goldcast and BigMarker offer solid features too, which has made it popular in the market, with Airmeet you can redefine the meaning of what it means to attend a webinar and how powerful engagement, customization, and scalability can be.

Designed for Maximum Interactivity

Airmeet’s primary strength lies in its interactive tools that turn passive viewers into active participants. Unlike traditional webinar platforms where engagement often takes a backseat, Airmeet fosters meaningful connections through its interactive lounges, breakout rooms, and live networking opportunities. These features not only keep attendees engaged but also create opportunities for deeper, authentic interactions.

• Social Lounges for informal networking, allowing attendees to chat, mingle, and build connections, just like they would at a physical event.

• Roundtable discussions and speed networking sessions to facilitate meaningful conversations and make virtual events feel less like a monologue and more like a dialogue.

• Live Q&A sessions, emoji reactions, and hand-raising features encourage real-time feedback and participation, making every event feel more engaging and lively.

Superior Customization and Brand Immersion

Airmeet places great emphasis on branding and personalization, giving you full control over how your event looks and feels. From custom registration pages to virtual stages, Airmeet ensures your event stays on-brand at every touchpoint. This level of customization helps companies create events that feel like an extension of their brand, not just a virtual gathering. Whether it’s a small meeting or a global summit, Airmeet offers tools to maintain a cohesive experience throughout.

• Tailor registration pages and event emails to match your brand’s tone and visual identity.

• Custom URLs and personalized email reminders enhance the attendee experience by providing consistent branding from start to finish.

• Custom speaker booths and virtual stages to highlight your sponsors and speakers, ensuring seamless event flow.

Advanced Analytics That Drive Real Business Value

Most platforms provide basic event metrics, but Airmeet goes beyond by offering real-time dashboards, session heatmaps, and engagement tracking that can be directly linked to your marketing and sales workflows. The platform’s ability to integrate with CRM systems like Salesforce and HubSpot allows for actionable insights, so your team can immediately follow up with high-intent leads and measure the actual impact of the event.

• Engagement scoring for attendees, giving you an in-depth look at who interacted most and how.

• Session heatmaps to identify drop-off points and engagement spikes, helping you optimize future events.

• Segmentation of attendee behavior, which allows for targeted post-event communications and strategic follow-ups.

Enterprise-Ready Integrations

For businesses that rely on a complex tech stack, Airmeet offers over 20 integrations with popular CRM, marketing, and engagement tools, including Salesforce, Marketo, Slack, HubSpot, and Eloqua. Airmeet’s powerful webhooks and APIs ensure that data flows smoothly across platforms, empowering teams to make data-driven decisions in real time. This makes it especially valuable for large enterprises or businesses looking for a highly customizable virtual event solution.

• Seamless integration with CRM and marketing automation tools for smoother lead management.

• Real-time data syncing and advanced webhook support to maintain cohesive workflows across your sales, marketing, and event teams.

• Full compatibility with enterprise tools for high-level, customizable workflows.

24/7 White-Glove Support

Airmeet ensures that your event runs smoothly no matter the time zone, with round-the-clock customer support. Whether you’re setting up your event or troubleshooting an issue mid-session, Airmeet’s team is always there to lend a hand. This level of support removes the stress of hosting large virtual events, ensuring everything from onboarding to live event execution is seamless.

• Live assistance available at any stage of your event, from pre-event preparations to in-event troubleshooting.

• Personalized support for custom workflows and technical rehearsals, especially for large or high-stakes events.

Scalable Pricing Without Compromise

Airmeet’s flexible pricing plans are designed to accommodate businesses of all sizes, from startups hosting weekly webinars to large enterprises running complex conferences. Unlike other platforms where features are locked behind high-tier plans, Airmeet offers comprehensive features (like engagement tools, integrations, and analytics) at every tier, making it an affordable and scalable solution for growing businesses.

• Customizable pricing that ensures you only pay for the features and support you need.

• Scalability to accommodate growing needs, from basic webinars to large-scale conferences.

Conclusion

Your event can be a large- or small-scale one, with a varying size of audience. It can be for any purpose, from product demonstrations and training programs to increasing brand awareness, etc. To ensure that your event goes just right, you need to opt for the right platform. 

Goldcast, BigMarker, and Airmeet all cater to different needs, but for marketers and event teams who look forward to engaging the audience in the best possible way, have access to analytics to see the performance of the event, customization to have full control of the event’s look, and proper customer support if any problems arise, Airmeet beats most other platforms by a mile. Your audience deserves more than just another webinar. With Airmeet, you can deliver an incredible experience.