As B2B buying committees expand, and decisions become more consensus-driven, webinars have emerged as one of the few mediums capable of influencing several stakeholders at once.
In this blog, we’ll break down the top webinar platforms for B2B marketing in 2026, allowing you to choose the best option based on your company’s goals, team size and growth strategy.
Why B2B Marketers Are Doubling Down on Webinars
In 2026’s B2B marketing landscape, webinars will have emerged as the unchallenged champion of content formats. In fact, 73% of B2B marketers believe webinars create higher-quality leads than any other content type and 95% of firms now regard webinars to be an essential marketing tool.
This isn’t just marketing hype—it’s reflected in real business outcomes. Companies report that 20% to 40% of webinar attendees become qualified leads, with an average webinar conversion rate of approximately 56%. Even more impressive, 62% of webinar attendees request a product demo post-event, signaling genuine buying intent.
But here’s the challenge. With buyers investing more time in self-directed research, and less in conversation with sales representatives, B2B marketers need webinar platforms that do more than just broadcast video. You need tools that educate, engage, and convert—all while providing the analytics and integrations to prove ROI and fuel your sales pipeline.
What Makes a Great B2B Webinar Platform
Before we go into specific systems, let’s figure out what B2B marketers really need from webinar software-
Pipeline-Focused Analytics
B2B marketing lives and dies by pipeline contribution. Your webinar platform should provide the following-
- Individual attendee engagement scoring to identify hot prospects
- CRM integration that automatically syncs attendee data and engagement metrics
- Attribution reporting that ties webinar activity to pipeline and revenue
- Intent signals that help sales prioritize follow-up
- Workspace-level analytics for program performance across multiple events
Enterprise-Grade Integrations
Your webinar platform needs to fit seamlessly into your existing martech stack. Important integrations include the following-
- CRM systems (Salesforce, HubSpot, Microsoft Dynamics)
- Marketing automation platforms (Marketo, Eloqua, Pardot)
- Analytics tools (Google Analytics, Google Tag Manager)
- Business intelligence (Tableau, Looker)
- Collaboration platforms (Slack, Microsoft Teams)
61% of webinars are hosted by B2B companies, who demand sophisticated integrations that automate lead routing, trigger nurture campaigns, and eliminate manual data entry.
Engagement Tools That Drive Interaction
Modern B2B buyers expect interactivity. Some of the important engagement features include the following-
Essential engagement features include:
- Live polls and surveys to gather insights and maintain interest.
- Moderated Q&A with on-stage display options.
- Breakout rooms for small-group discussions.
- Networking features like virtual lounges and 1:1 matching.
- In-session CTAs to drive conversions while interest peaks.
- Chat functionality with moderation controls.
Personalization and AI Capabilities
Personalization is no longer optional in B2B marketing. The number of engagement interactions per attendee has increased significantly with tailored experiences.
Look for platforms that offer the following-
- Dynamic content based on attendee profile.
- AI-powered recommendations for follow-up content.
- Automated nurture sequences with personalized messaging.
- Smart content hubs that serve relevant materials post-event.
The adoption of personalization and AI is accelerating. In fact, 63% of marketers are using AI for promotional content, with an increase in AI-powered content creation features.
Content Repurposing Capabilities
Smart B2B marketers know that the value of a webinar extends far beyond the live event. Most of the marketers repurpose webinar content, turning it into blog posts, social clips, and email nurture materials.
Your platform should support the following-
- Instant session replays available immediately after the event.
- AI-powered clip creation to extract highlights automatically.
- Transcription, and closed captions for accessibility & SEO.
- Content hubs that aggregate recordings and resources.
- Downloadable assets attendees can access on-demand.
Top Webinar Platforms for B2B Marketing
1. Airmeet
Airmeet is best for B2B organizations that are looking to generate qualified pipeline through interactive & networking-rich webinars.
It distinguishes itself in the B2B webinar industry by treating webinars as true networking opportunities, rather than one-way broadcasts. The platform is specifically built to increase pipeline & revenue by generating actual interactions and surfacing buying intent.
Let’s take a look at some of Airmeet’s key strengths-
It is intended to increase pipeline, not just viewership. The platform focuses on dynamic in-session CTAs, engagement score utilizing AirIntel, and seamless CRM connections to facilitate attribution. This distinguishes the platform from standard broadcasting tools.
Airmeet’s HubSpot integration instantly syncs attendee engagement data to HubSpot contacts & notifies account owners of high-intent activities, allowing for focused nurturing without manual effort. Salesforce integration synchronizes event registrations and attendee participation with Salesforce Campaign Members, completing the registration-to-revenue cycle.
What distinguishes Airmeet from other platforms is its networking capability. The Social Lounge allows for table-based socializing before, during and after sessions, and Speed Networking (Serendipity) offers scheduled 1:1 pairings with configurable rules. These features change webinars from passive viewing to active relationship-building, revealing true purchase intent.
Backstage functionality lets hosts rehearse, test AV and coordinate before going live. You can invite attendees directly to stage, manage raise-hand requests, and display polls and Q&A on-screen—delivering polished production without requiring video expertise. RTMP streaming capabilities allow sophisticated users to produce broadcast-quality content and distribute it across several platforms.
Session Replay is available almost immediately after events end, and Event Replay hubs aggregate recordings into on-demand libraries with access controls. This extends your webinar’s shelf-life & continues capturing leads long after the live session.
The platform is ideal for marketing teams that are looking to demonstrate webinar ROI, sales teams looking for warm introductions, and organizations running regular webinar programs with networking and interaction as important outcomes.
Airmeet’s premium webinars start at $167 per month* for 100 attendees, unlimited session length and two team members. It also has custom enterprise pricing.
(Details mentioned are accurate as of Dec 2025)
2. Goldcast
Goldcast is best for B2B marketers that are looking to maximize content ROI through AI-powered repurposing.
It is an AI-powered B2B video content platform that puts webinars at the center of an overall content strategy. The software specializes at converting single webinar events into multichannel content campaigns.
Here are some of the essential strengths of Goldcast-
Goldcast’s highlight feature is its AI-powered Content Lab, which generates social media posts with video snippets, multi-modal blog pieces with inline video, and compelling on-demand experiences with clips and summaries right after your webinar ends.
The platform focuses on high-quality & entertaining digital events with professional-grade video and easy customization. It’s intended for marketing teams who want their webinars to seem like high-end branded events.
Goldcast features automated pre and post webinar email sequences with calendar integration, allowing for seamless promotion and follow-up. The platform seamlessly connects with CRM and MAP applications for sharing intent, and engagement data.
Goldcast prioritizes pipeline contribution and ROI evaluation, with analytics linked to revenue outcomes rather than vanity metrics.
It is ideal for content marketing teams & demand generation marketers that are looking to “do more with less,” and firms running regular webinar programs that require content reuse.
The pricing of the platform is custom (please contact sales for a quote).
3. Cisco Webex
The platform is best for highly regulated industries that require unparalleled security and compliance.
For industries with stringent regulatory requirements—finance, healthcare and government—Cisco Webex Webinars provides enterprise-grade security that competitors cannot match.
Let’s go through some of the important strengths of the platform-
Webex’s reputation for reliability and security makes it the default choice for risk-averse organizations. The platform complies with severe compliance requirements, and different international data protection regulations.
Webex has developed into a cutting-edge technology that combines-
- Scalable event management with customisable landing pages.
- In-event analytics.
- High-fidelity streaming even with limited connectivity.
Cisco’s infrastructure ensures consistent performance for everything from small team meetings to large-scale events with thousands of participants.
For organizations already using Cisco collaboration tools, Webex integrates seamlessly with Webex Teams, calling, and other communication products.
The platform is ideal for B2B tech companies conducting product demos, enterprises requiring compliance certifications, and organizations in highly regulated industries.
It has multiple pricing tiers available; contact Cisco for enterprise pricing.
4. Zoom
Zoom Webinar is best for organizations prioritizing attendee experience and universal accessibility
It became a household name during the pandemic, and Zoom leverages that brand recognition while offering robust B2B features.
Here are some of the essential strengths of Zoom –
Zoom’s massive user base means attendees are already familiar with the platform. This reduces friction and technical support requirements.
Zoom can host events with up to 1 million attendees and 1,000 interactive video panelists, making it suitable for everything from intimate webinars to massive virtual conferences.
The platform offers moderated Q&A sessions, up to 50 polls per session, audience chat management, and customizable registration pages that match your brand.
Zoom has a massive marketplace of app integrations, enabling connections with HubSpot’s CRM and email marketing suite, Salesforce, and hundreds of other tools to automate follow-ups and data sync.
The platform is ideal for organizations seeking the easiest attendee experience, companies running webinars for diverse global audiences, and teams that need to scale from small to very large events.
The platform offers multiple pricing plans.
5. Demio
Demio is best for revenue teams that are focused on generating measurable ROI and driving conversions.
It is specifically developed for marketers and revenue teams who want their webinars to convert. The platform prioritizes lead creation and sales enablement over pure education.
Here are some important strengths of the platform-
Demio’s engagement and intent features are specifically developed to identify and convert high-potential prospects. Dynamic CTAs, giveaways, and time-limited offers can help you catch interest while it’s hot.
Attendees have minimal friction when using browser-based webinars. When combined with automated cloud-based recordings, this results in a smooth experience from registration to playback.
Demio features landing page designs with A/B testing, email automation for reminders and follow-ups, and robust analytics—all built into the platform rather than requiring additional tools.
Direct integrations with Salesforce, HubSpot, and Pipedrive enable automatic lead capture and pipeline updates.
It is ideal for small to mid-size B2B companies, SaaS businesses focused on product demos, and marketing teams that need an all-in-one solution.
The platform has multiple pricing plans.
6. Livestorm
It is a great platform for growth-oriented teams that need to scale webinar programs efficiently.
Livestorm is a browser-based platform that prioritizes automation, making it suitable for organizations that host frequent webinars and need to reduce human work.
Livestorm’s key characteristics include its ability to automate webinar registration, reminders, follow-ups, and replay distribution. This is especially useful for teams that host weekly or monthly webinar series.
No downloads are required for hosts or attendees. The platform employs WebRTC and WebSocket technology to enable real-time, low-latency streaming across all devices.
The platform provides live webinars, on-demand sessions, pre-recorded presentations or hybrid formats. Stream via YouTube or Twitch as needed. This adaptability of the platform makes it possible to implement a variety of content techniques.
Livestorm offers clear data for tracking registration, attendance, engagement and replay views, all accessible via a straightforward interface.
Livestorm is ideal for marketing teams who operate frequent webinar programs, businesses looking to improve operational efficiency, and enterprises with limited technological resources.
Pricing: A free tier is provided for testing, while paid plans grow based on attendee capacity*.
(Details mentioned are accurate as of Dec 2025)
7. Hubilo
It is best for B2B companies prioritizing user experience, and measurable ROI.
Hubilo is routinely acknowledged for providing great ROI, and an intuitive user experience; making it a popular choice for B2B teams looking for a combination of functionality and ease of use.
Let’s look at some of the important strengths of Hubilo-
Hubilo prioritizes first impressions with custom-branded landing pages, user-friendly email builders, and a one-click login that lowers barriers to entry.
Polls, Q&As, gamification, and networking features increase participation throughout the event’s lifecycle.
All attendance data is routed straight into your CRM, ensuring that sales teams have the information they need for follow-up.
G2 ratings reflect genuine user satisfaction with the platform’s reliability, feature set, and customer support.
It is ideal for B2B marketing teams seeking proven ROI, organizations prioritizing user-friendly platforms, and companies wanting strong customer support.
Pricing: Contact for custom pricing.
8. BigMarker
It is great for agencies, consultants, and companies offering webinars as a branded service.
BigMarker provides extensive automation, custom branding, and white-label options that make it ideal for organizations hosting webinars for multiple clients or brands.
Some of the important strengths are-
BigMarker automates registration, reminders, follow-ups, and even evergreen webinar funnels—reducing manual marketing work significantly.
Complete white-labeling means you can offer webinar services under your own brand or create distinct experiences for different product lines or clients.
The platform is built for lead generation with native features for landing pages, email sequences, and conversion tracking.
Support for live, automated, and hybrid webinars plus multi-track event hosting.
It is ideal for marketing agencies, SaaS companies offering customer training, and consultants monetizing expertise through webinars.
Pricing: Contact them for custom enterprise pricing.
9. Adobe Connect
The platform is great for B2B firms that specialize in customer training, education, and highly interactive sessions.
Adobe Connect provides extensive interactive features; making it ideal for training content and customer success webinars.
Here are the essential strengths of the platform-
Screen sharing, whiteboarding, breakout rooms, and polls enable dynamic, collaborative sessions that go beyond standard presentations.
Create virtual rooms once and reuse them for recurring sessions—saving setup time and providing consistency for regular attendees.
Personalize meeting layouts to fit specific session needs, enhancing engagement and productivity.
The interactive features and persistent room model make Adobe Connect excellent for customer onboarding, employee training, and educational webinars.
Ideal For: Customer success teams, training and enablement professionals, and organizations running regular educational sessions.
Pricing: Multiple tiers available; contact Adobe for pricing.
Conclusion
Choosing the appropriate webinar platform is a strategic decision that will affect your entire marketing business. The incorrect decision causes friction, wastes time, and leaves a pipeline on the table. The right decision becomes a competitive advantage that yields measurable business outcomes.
However, the best platform for your organization depends on your specific goals, technical requirements, and growth trajectory. But one thing is certain i.e. webinars are no longer optional for B2B marketing success.
With 73% of B2B marketers calling webinars their top lead source and 95% of businesses considering them crucial, the question isn’t whether to use webinars—it’s which platform will help you execute them most effectively.
The data is clear, the market is growing, and the ROI is proven. Now it’s time to choose your platform and start building webinar programs that drive real business results.
FAQs
Some of the features that are essential for B2B webinar success are as follows-
- CRM integration (Salesforce, HubSpot).
- Engagement tools (polls, Q&A, chat).
- Analytics and attendee scoring.
- Custom branding capabilities.
- Marketing automation integration.
- On-demand replay.
- Registration customization.
- Mobile optimization.
For B2B specifically, pipeline attribution, and lead scoring capabilities are important.
Both have their own value. Live webinars provide real-time participation, Q&A and networking — resulting in better connections. Pre-recorded webinars ensure consistency, eliminate technical difficulties & are great for ongoing lead generation. Many successful B2B shows use hybrid approaches, such as live broadcasts with pre-recorded segments or live events that are made available on demand.
To determine ROI from B2B webinar campaigns, track KPIs relevant to business results such as-
- Attendee-to-opportunity conversion rate.
- Pipeline generation.
- Cost per qualified lead.
- Sales cycle impact.
- Closed-won revenue from webinars.
Use your platform’s CRM integration to follow the entire process, from registration to closed deal. Calculate ROI by comparing revenue to overall costs (platform, production, promotion and time).
