Ep 3: How to Structure a Brand-Led Product Community

by Airmeet

Brand community and product community don’t have to be mutually exclusive. In this episode of Community-gritty, Siavash, Co-founder and CEO of Tribe how you can integrate the two and build a brand-led product community.

What Siavash will cover at the event:

– Starting with a community goal for a SaaS product and positioning

– Creating a launch plan for your community

– Building a blueprint for the structure

– Integrating community experience across the customer journey

Over the next three months, we are going to be about unpacking lessons from a diverse set of community leaders, stories behind the communities they’ve helped build, and revelations on what keeps tugging their hearts back to community building.

P.S You only need to sign up once to access all the events in this series. :smiley:

Check out the previous episode: Ep 2: Why Building Community is Critical to Your Brand’s Success

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