11 Proven Ways to Grow a Robust Virtual Community in 2021

Sanchi
• January 24, 2021
Virtual Community

A robust virtual community can drive sales, boost awareness, reduce service costs, and improve overall brand image multiple folds. We believe the community is nurtured through relationship and interaction. Therefore, while planning a strategy, keeping the customers and their interests in mind is a good practice for an ideal community manager.

People value a community most when they connect, engage, and feel encouraged to share. Communities that thrive on user-contributed content are proven to be most successful. It means that members are permitted to post their own experiences, projects, events, statements, even pictures, and videos.

Grow a Virtual Community

The current trend suggests the best type of engagement is the one that results in building a robust online community. Online communities help the company by growing its brand recognition, thereby enhancing its reach to influencers with increased website traffic, more reviews, more reliable brand image, and new potential customers.

To grow your online community, it would help if you follow these strategies that have proven to be the best for scaling your online community.

1. Social media platform selection

Every business has realized the importance of social media outreach and engagement. The social media platform used for reaching out may vary based on the styles and interests of the community of people.

Having a real-time forum connects people, where they participate in the group by sharing content and having discussions with members at a global scale.

You can send personalized or tailor-made messages, discussions, and engagement to match their expectations. Established platforms are great, but don’t miss the chance to build on the latest and rapidly growing social networks too.

At its core, a community is essentially a gathering of like-minded people who would like to discuss and share ideas. Platforms like Airmeet can be great to bring your community onto virtual events, interactions and meetups. Regular networking or brainstorming sessions can build a greater sense of belonging and a highly engaged community

2. Choose community managers carefully

Managers that you hire to foster your online community should be people-oriented, passionate, and proactive because their key role is to engage people. Select those bunch of people who can connect better.

3. Make the new members feel connected

As soon as a new member gets associated, set the tone, introduce the brand, culture, and committee through a series of emails, infographics, mind-maps, and FAQs. The sooner they get acquainted with the community culture, the faster they start contributing.

4. Adopt a community culture

Foster a culture by watching the behavior, language, communication of members carefully. Reinforcing a culture where community members themselves play the role of moderator, then the community managers can focus on other areas.

Highlight the relevant and interesting posts and remove inappropriate posts to maintain integrity and ownership.

5. Create the right content

Research, research and research! This is all that helps you generate content to encourage more engagement and interest among community members. The content can be created on specific topics, or on a viral trend or something that would intrigue the community members to read, comment, and share more.

Highlight the relevant and interesting posts and remove inappropriate posts to maintain integrity and ownership.

Create the Right Content

6. Measure KPIs

Identify, measure, and analyze community engagement based on KPIs. You can measure the number of posts in a day, reviews by the community, or response to a question.

You can measure based on the number of users, the number of opinions per user, or the time taken for a response. Such statistics indicate how people are engaging with your content, are they interacting amongst each other, and help you track the overall success at any point in time.

7. Engage influencers

Moderators perform a dedicated task, but influencers can power up the community. Such advocates encourage new people to join in and also stimulate the passive ones. It can be anybody who either has a strong connection, strong words, or a strong social presence. They encourage people to participate and attract them to invite more personal connections.

8. Promote community discussions

Create intriguing and informative content that inspires community bonding and discussions among the community members. If members connect through posts, like and comment, the community strengthens and improves sustenance. Request members to give feedback or create groups of people based on their opinion to promote discussions.

“Build your community on a value-centric approach, because communities that thrive on generated & user-contributed value are most successful.

Build your community on a value-centric approach, because communities that thrive on generated & user-contributed value are most successful.

Tweet

9. Use tech tools

Community managers and moderators should leverage the right technology and tools to manage content and connections effectively. The tools are imperious for measuring moderation, generating reports, and analyzing the data collected. Airmeet is a platform that can help you create events and help your community learn, grow, and connect better.

10. Personalized support

We all desire personal attention, and so do the community members. Each one of them is unique and requires support and interaction. A human connection is always above any canned or automated message. It would be best if you communicate with members to give a touch of authenticity to the process of community fostering.

11. Focus on a long-term vision

A virtual community can multiply rapidly through social media, but unlike other marketing campaigns, the growth of the community has no boundaries. Envision to sustain longer and grow progressively. Keep monitoring the graph, and when you see a sudden dip, put extra efforts to bring it back to its pace.


Success

Final words

Creating a virtual community takes time, consistent efforts, and commitment. Watch out the trends in the community, the highs, and lows, and work to create a better experience for members. It will result in active participation within the community, and it will flourish on its own.

Request a demo today!

Virtual Events & Community Building Insights
Subscribe to Get Updates (we promise no spam)

Subscribe
Notify of
guest
0 Comments
Inline Feedbacks
View all comments
You might also like
Padma Sankar
September 15, 2022
It's the time of the month again and Airmeet has got a number of exciting product updates since last month. We have consolidated major releases and enhancements that come handy for you to host a successful virtual event.
Virgil Wadhwa
September 13, 2022
Not every virtual event platform is the same. While some offer passable experiences to attendees, the top platforms are designed to engage, excite, and deliver unforgettable events. The key to a successful event is choosing the right virtual platform. This article explores how you can pick the best virtual event platforms for your goal.
Interested in Giving Your Community an Interactive Experience?
Try Airmeet's All-In-One Virtual Events Platform.
People on Video Call

Events can open the door to more connection, and more growth. Discover why Airmeet
is the #1 virtual and hybrid event platform, and how we can help you host events your attendees will never forget.

Hybrid Events

Bring together the best of virtual and in-person events

Real-time Analytics

Track event performance and engagement

Airmeet Mobile App

Access events on the go

Event Plannings

Plan your perfect event hasslefree

Rich Integrations

Connect Airmeet with your favorite apps

Interactive stage

Deliver sessions high on engagement

Meetings & Networking

Craft meaningful conversations

Immersive Booths

Boost event ROI with interactive booths

Event Sponsorships

Generate more value for your sponsors

Event Gamification

Keep your events fun and engaging

Airmeet Security

Host safe and secure events

Demand Generation Webinars

Craft meaningful conversations

Community Meetups

Engage your community around the year

Workshops & Trainings

Host interactive events that inspire your audience

Townhalls

Bring everyone closer at work

Product Launches

Leave a lasting impression in the market

Summits & Conferences

Deliver highly customizable events experiences at scale

Job & Talent Fairs

Make an impact with your next recruiting event.

Tradeshows & Expos

Showcase a world-class exhibition to your buyers

Hackathons

Organize team events that inspire innovation

Award Ceremonies

Host a grand reception for your rockstars

Case Studies

Read how Airmeet helps businesses

Testimonials

Hear what customers have to say about Airmeet

Blogs

Guides, FAQs, updates & more from Airmeet

Events

Events curated by Airmeet keeping YOU in mind

eBooks

Deep dive into Airmeet’s favorite topics

Become a Partner

Help spread the word & let’s grow together

Events will never feel the same after October 12. We’ve got some pretty big announcements, inspiring speakers, and a new way to do business events waiting for you on the other side. Join us and Experience Different
About time we demystify the long misunderstood and under-utilized weapon—Events. Subscribe to get one original thought, interview, and framework, every fortnight. Read our stories first if you’re iffy about giving us a place in your inbox.

Incredible Companies Use Airmeet

Most loved Virtual Events Platform

Incredible Companies Use Airmeet

Most loved Virtual Events Platform