Ep 2: People-powered Event Marketing

by Airmeet

Events are about bringing people together. To participate, collaborate, and collectively shape the direction an event takes.

What if the people whom you designed your event for – attendees, sponsors, exhibitors, and speakers – turn into trusted event advocates? What if they help spread the word about your event to their community, and their community’s community?

That’s what people-powered event marketing is all about. 

After all, 92% of consumers trust referrals from people they know.

Save your seat to catch Rachel,snöballer-in-chief at Snöball audience growth, talking about people-powered event marketing and how it can completely let you exceed your event registration and attendance goals.

What you’ll learn at the event:

  • Creating a powerful and resonant event concept and message that is share-worthy.
  • Plugging referral loops at various touchpoints within the lifecycle of an event.
  • Employing a social share strategy and event advocacy program.
  • Factoring in your people to amplify your event and content.
  • Simple dos and don’ts while building an event marketing campaign.

This event is a part of a series of events that highlight lessons and ideas from Event leaders who tinker endlessly to elevate Events to Experiences; to create extraordinary moments visually and otherwise. You only have to register once to access all the events in this series 🙂

Previous Episode: Episode 1: Re-energizing Virtual Events

Watch Replay

Events can open the door to more connection, and more growth. Discover why Airmeet
is the #1 virtual and hybrid event platform, and how we can help you host events your attendees will never forget.

Hybrid Events

Bring together the best of virtual and in-person events

Real-time Analytics

Track event performance and engagement

Airmeet Mobile App

Access events on the go

Event Plannings

Plan your perfect event hasslefree

Rich Integrations

Connect Airmeet with your favorite apps

Interactive stage

Deliver sessions high on engagement

Meetings & Networking

Craft meaningful conversations

Immersive Booths

Boost event ROI with interactive booths

Event Sponsorships

Generate more value for your sponsors

Event Gamification

Keep your events fun and engaging

Airmeet Security

Host safe and secure events

Demand Generation Webinars

Craft meaningful conversations

Community Meetups

Engage your community around the year

Workshops & Trainings

Host interactive events that inspire your audience


Bring everyone closer at work

Product Launches

Leave a lasting impression in the market

Summits & Conferences

Deliver highly customizable events experiences at scale

Job & Talent Fairs

Make an impact with your next recruiting event.

Tradeshows & Expos

Showcase a world-class exhibition to your buyers


Organize team events that inspire innovation

Award Ceremonies

Host a grand reception for your rockstars

Case Studies

Read how Airmeet helps businesses


Hear what customers have to say about Airmeet


Guides, FAQs, updates & more from Airmeet


Events curated by Airmeet keeping YOU in mind


Deep dive into Airmeet’s favorite topics

Become a Partner

Help spread the word & let’s grow together

Events will never feel the same after October 12. We’ve got some pretty big announcements, inspiring speakers, and a new way to do business events waiting for you on the other side. Join us and Experience Different
About time we demystify the long misunderstood and under-utilized weapon—Events. Subscribe to get one original thought, interview, and framework, every fortnight. Read our stories first if you’re iffy about giving us a place in your inbox.

Incredible Companies Use Airmeet

Most loved Virtual Events Platform

Incredible Companies Use Airmeet

Most loved Virtual Events Platform