Ep 2: People-powered Event Marketing

by Airmeet

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Events are about bringing people together. To participate, collaborate, and collectively shape the direction an event takes.

What if the people whom you designed your event for – attendees, sponsors, exhibitors, and speakers – turn into trusted event advocates? What if they help spread the word about your event to their community, and their community’s community?

That’s what people-powered event marketing is all about. 

After all, 92% of consumers trust referrals from people they know.

Save your seat to catch Rachel,snöballer-in-chief at Snöball audience growth, talking about people-powered event marketing and how it can completely let you exceed your event registration and attendance goals.

What you’ll learn at the event:

  • Creating a powerful and resonant event concept and message that is share-worthy.
  • Plugging referral loops at various touchpoints within the lifecycle of an event.
  • Employing a social share strategy and event advocacy program.
  • Factoring in your people to amplify your event and content.
  • Simple dos and don’ts while building an event marketing campaign.


This event is a part of a series of events that highlight lessons and ideas from Event leaders who tinker endlessly to elevate Events to Experiences; to create extraordinary moments visually and otherwise. You only have to register once to access all the events in this series 🙂

Previous Episode: Episode 1: Re-energizing Virtual Events

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