Ep 2: People-powered Event Marketing

by Airmeet

Events are about bringing people together. To participate, collaborate, and collectively shape the direction an event takes.

What if the people whom you designed your event for – attendees, sponsors, exhibitors, and speakers – turn into trusted event advocates? What if they help spread the word about your event to their community, and their community’s community?

That’s what people-powered event marketing is all about. 

After all, 92% of consumers trust referrals from people they know.

Save your seat to catch Rachel,snöballer-in-chief at Snöball audience growth, talking about people-powered event marketing and how it can completely let you exceed your event registration and attendance goals.

What you’ll learn at the event:

  • Creating a powerful and resonant event concept and message that is share-worthy.
  • Plugging referral loops at various touchpoints within the lifecycle of an event.
  • Employing a social share strategy and event advocacy program.
  • Factoring in your people to amplify your event and content.
  • Simple dos and don’ts while building an event marketing campaign.

This event is a part of a series of events that highlight lessons and ideas from Event leaders who tinker endlessly to elevate Events to Experiences; to create extraordinary moments visually and otherwise. You only have to register once to access all the events in this series 🙂

Previous Episode: Episode 1: Re-energizing Virtual Events

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Events can open the door to more connection, and more growth. Discover why Airmeet
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Looking to reinvent your events and transform your business? Join marketing leaders as they unpack their integrated Event-led Growth Strategies. It’s down-and-dirty info and frameworks you wish you knew yesterday.
Your GTM is yet to catch up with the changes in your buyer’s behavior. Say hello to Event-led Growth. It puts Events at the center of your GTM calendar and real connections at the center of your Growth Strategy.