How to nurture and engage your virtual community

Sourav Aggarwal
• August 5, 2020
Featured Image b25

B

efore we dive into anything else, let’s understand what a community actually means. Be it offline or online —  a community is a place to interact with people of similar goals or interests, learn and grow, and build real connections. Virtual communities and other community meetup platforms aid these interests and serve many purposes. They are used by brands, research organisations, changemakers, for medical purposes and numerous such applications.

So what is the significance of virtual communities, you ask? Here we’ve listed out some ways that virtual communities help us.

  1. Unite people: Virtual communities bridge physical distances between people and help them connect with each other. People from across the world come together because they have the same interest or purpose. Bound by the common goal, it fosters the feeling of unity, and each individual succeeds as the community succeeds. 

  2. Support learning: In a community, members exchange ideas and knowledge and learn from one another.

  3. Enable a platform to give feedback: If your virtual community is for the users of your product, the platform can be used to gather feedback from members and incorporate the feedback to improvise the product. 

  4. Grow network: As you engage with fellow members of the community, you make new connections and grow your network infallibly.

However, just creating a virtual community is not enough. It requires a lot of nurturing and positive engagement amongst the members, for your community to thrive. 

Many virtual communities fizzle out because community managers do not know how to engage their online communities. It requires a focus on engagement and providing value to your members, rather than the size of the community. Size is a by-product of community engagement.

"Content is a community manager’s best friend! Post interesting and compelling content that is food for thought and conversation."

Content is a community manager’s best friend! Post interesting and compelling content that is food for thought and conversation.

How to nurture and engage your community

Smart community managers, however, learn the ropes of nurturing their communities. The tips given below form a concise guide to nurturing and engaging your virtual communities. 

  1. Content for conversation: Content is a community manager’s best friend! Post interesting and compelling content that is food for thought and conversation.

    A proven way that gets members to respond is — asking questions. Post a few relevant questions or seek opinions on relevant matters. These techniques act as catalysts and get conversations going.

  2. Participate regularly: Don’t be the occasional visitor to your community. Be a part of it. Read posts, review them and respond to them at the earliest. Remember a timely and appropriate response from the community manager will garner interest among your members.  

  3. Make members feel valued: Listening and asking are two ways to make your members feel valued. Listen and take into account their feedback and suggestions.

    Also, when there is a new development underway ask them for their opinions and feedback. It will make them feel valued, wanted and will have a direct effect on their engagement with the community.
  1. Notifications: Another time-tested method that increases engagement. Most often, people post a comment or share information and seldom come back to check on it.

    By enabling notifications, members are intimated when there is some activity on their post or comment. So, responding to notifications is a simple way to get them back on the platform and increase engagement.

  2. Member benefits: Give your members some other benefits. It could be a sneak peek of products and/or innovations before the rest of the world gets privy to them. Members of your community can be given exclusive discounts and offer on in-house products or other related products as well.

  3. Adopt other forms of engagement: Apart from the routine forms of engagement, provide your members with more value-driven engagements. Arrange for webinars, virtual workshops or tech conferences. Such events will have your members looking forward to interactions that add value.

    You could consider opening these events to non-community members and boost conversions. Leverage Airmeet platform to set up immersive and delightful events for your virtual community members without any hassle.

  4. Attitude of gratitude: Convey your gratitude and appreciation for the group by thanking your members. It could be through a personal note or group communication. But a note of thanks always makes people feel good and motivated and this helps strengthen your relationship with them.

  5. Measure and track: You must track and measure your community’s performance. The number of members, growth and activity are three key indicators used by most community managers to track their virtual community.

    Tracking your community helps you understand your progress and charter new goals and activities for community engagement.

  6. Keep learning: Using all the aforementioned tips is sure to get your community active and buzzing. But, don’t get complacent. Best selling author, Jeremy Gutsche says, complacency is the architecture of your downfall.”

    Keep learning from other communities. This will help you keep track of innovations in the market. Learning will give you a direction and help you keep your community active and up-to-date.

Nurturing your virtual community needs both dedication and time. Add these two key ingredients along with the tips mentioned above and see your community grow by leaps and bounds.

Virtual Events & Community Building Insights
Subscribe to Get Updates (we promise no spam)
Subscribe
Notify of
guest
0 Comments
Inline Feedbacks
View all comments
You might also like
Padma Sankar
September 15, 2022
It's the time of the month again and Airmeet has got a number of exciting product updates since last month. We have consolidated major releases and enhancements that come handy for you to host a successful virtual event.
Virgil Wadhwa
September 13, 2022
Not every virtual event platform is the same. While some offer passable experiences to attendees, the top platforms are designed to engage, excite, and deliver unforgettable events. The key to a successful event is choosing the right virtual platform. This article explores how you can pick the best virtual event platforms for your goal.
Interested in Giving Your Community an Interactive Experience?
Try Airmeet's All-In-One Virtual Events Platform.
People on Video Call

Events can open the door to more connection, and more growth. Discover why Airmeet
is the #1 virtual and hybrid event platform, and how we can help you host events your attendees will never forget.

Hybrid Events

Bring together the best of virtual and in-person events

Real-time Analytics

Track event performance and engagement

Airmeet Mobile App

Access events on the go

Event Plannings

Plan your perfect event hasslefree

Rich Integrations

Connect Airmeet with your favorite apps

Interactive stage

Deliver sessions high on engagement

Meetings & Networking

Craft meaningful conversations

Immersive Booths

Boost event ROI with interactive booths

Event Sponsorships

Generate more value for your sponsors

Event Gamification

Keep your events fun and engaging

Airmeet Security

Host safe and secure events

Demand Generation Webinars

Craft meaningful conversations

Community Meetups

Engage your community around the year

Workshops & Trainings

Host interactive events that inspire your audience

Townhalls

Bring everyone closer at work

Product Launches

Leave a lasting impression in the market

Summits & Conferences

Deliver highly customizable events experiences at scale

Job & Talent Fairs

Make an impact with your next recruiting event.

Tradeshows & Expos

Showcase a world-class exhibition to your buyers

Hackathons

Organize team events that inspire innovation

Award Ceremonies

Host a grand reception for your rockstars

Case Studies

Read how Airmeet helps businesses

Testimonials

Hear what customers have to say about Airmeet

Blogs

Guides, FAQs, updates & more from Airmeet

Events

Events curated by Airmeet keeping YOU in mind

eBooks

Deep dive into Airmeet’s favorite topics

Become a Partner

Help spread the word & let’s grow together

Events will never feel the same after October 12. We’ve got some pretty big announcements, inspiring speakers, and a new way to do business events waiting for you on the other side. Join us and Experience Different
About time we demystify the long misunderstood and under-utilized weapon—Events. Subscribe to get one original thought, interview, and framework, every fortnight. Read our stories first if you’re iffy about giving us a place in your inbox.

Incredible Companies Use Airmeet

Most loved Virtual Events Platform

Incredible Companies Use Airmeet

Most loved Virtual Events Platform