Goldcast vs BigMarker vs Airmeet : In-depth Webinar Software Comparison

This blog is a comparison of Goldcast, BigMarker, and Airmeet on the basis of 10 main aspects that actually make a difference to your webinar strategy: branding and analytics, networking, customer support and more. Read on to understand which one best suits your exact event needs, so you can make an informed choice and invest in a webinar platform that delivers results.   

Check out some more webinar platform comparisons here.   

Webinar Branding & Customization

Goldcast is designed to support brand-sensitive marketing teams. It provides a top of the line, graphical display with overlays, transitions, and control of scene that gives webinars a touch of professionalism and quality. The visual display is smooth and customized to empower companies that are interested in having complete control of branding during the event.

BigMarker is flexible in this regard, supporting a lot of white-labeling – from registration pages to the webinar room. The user is able to customize backgrounds and logos, personalize emails and more. It is ideal for companies that seek extensive customization without losing out on functionality.

Airmeet offers end-to-end branding features such as banners on stage, logos, speaker information and personalized design of sessions. Elevate your online events with Airmeet’s customizable webinar branding. Personalize your virtual events with tailored themes, logos, and designs that reflect your brand’s identity. With Airmeet, you can create immersive and engaging experiences that resonate with your audience, fostering meaningful connections and driving impactful results. Seamlessly integrate your brand’s voice and aesthetic into every aspect of your webinar, from registration to post-event follow-up, ensuring a cohesive and memorable experience for attendees.

Attendee Engagement Features

Goldcast is targeted at specific engagement options directed to B2B marketers. It offers live chat, emoji responses, polls, and call to actions. It is not profoundly interactive, lacking features like dedicated networking areas, but it has engagement tools that are intended to foster funnel engagement indicators like demo requests and lead conversion.

BigMarker offers holistic engagement with options like public chat, and interactive whiteboards alongside question and answer, polls, and surveys. It is an excellent solution for educational webinars or multi-speaker ones. 

Airmeet is created to deliver engagement-first experiences. It creates an active webinar environment with features like emoji reaction, live Q&A, speed networking, social lounges, and 1:1 video interactions. Leaderboarding is another gamification feature that makes the attendees engaged.

Landing Pages Customization

Goldcast presents pleasing-to-the-eyes registration pages, which are conversion-ready, though not quite customizable. The addition of logos, colors and event information is allowed but lacks the flexibility of the design or structure within their templates.

BigMarker offers a landing page drag-and-drop builder and all the control over the fields, SEO, embed a form, and even A/B test. 

Airmeet offers branded landing pages where you can customize speaker bios, sponsors and event agenda. Create visually stunning and conversion-driven pages that perfectly capture your brand’s essence. Tailor every detail, from colors and fonts to messaging and CTAs, to resonate with your target audience and boost registrations. With Airmeet’s intuitive design tools, you can craft landing pages that seamlessly integrate with your brand’s identity, driving engagement and setting your webinar up for success.

Virtual Backstage Area

Goldcast offers a backstage feature in which presenters and hosts may prepare prior to going live. Its interface is professional, which guarantees a smooth shift and helps to avoid the possibilities of live mishaps.

BigMarker also has a backstage feature where the hosts may upload presentations, work with media and coordinate with the co-hosts. The interface is a little clunky, though, possibly in comparison to the sleeker production experience with Goldcast.

Airmeet has a strong virtual backstage where hosts, speakers and moderators can prepare themselves before the sessions take place. It enables content review, AV monitoring and team reviews, requirements of live events particularly multi-track or multi-speaker events.

 Networking

Goldcast has limited networking capability. It is not ideal for peer-to-peer or group networking, and is rather oriented to broadcasting the content. It is suitable in cases of content marketing, not in community-driven sessions.

BigMarker has break out-rooms, which offer basic networking capabilities. It allows private chat and meeting scheduling, enabling users to connect with peers and build professional network. 

The definite leader in this context is Airmeet. It was designed to enable high-impact networking and provides features like virtual tables, social lounges, 1:1 speed networking and group chats. This would make it ideal for a community event, an internal town hall, or a conference.

 Integration

Goldcast is excellent when it comes to marketing and CRM integrations. It integrates widely with Salesforce, HubSpot, Marketo, and others so it can provide detailed tracking of attendees, score leads, and attribute events to a pipeline. It is designed to support teams, which are based on high-intensity marketing automation and data-driven decision-making.

BigMarker also integrates with tools such as HubSpot, Salesforce, and Zapier. It has in-built email marketing software and webinar funnels, which makes it best suited to streamline the lead gen process. The integrations will perhaps need more configuration than the plug-and-play simplicity that Goldcast offers.

Airmeet does a great job when it comes to the number of required integrations, such as HubSpot, Salesforce, Marketo, Zapier, and their analytics dashboard, AirIntel. Airmeet provides marketing and HR departments with sufficient integrations to make events connected to bigger, organizational plans.

Analytics & Reporting

Goldcast has sophisticated analytics which are specific to marketers. The platform offers comprehensive post-event insights, starting with funnel progression, attendee engagement scoring, and intent data. Such analytics are designed in such a way that they turn webinar views into sales-qualified leads.

BigMarker offers analytics that include attendance reports, tracking of interaction, lead scoring, survey responses, among others. It works both with sales and education teams that require a measure of participation and/or comprehension.

Airmeet offers in-depth analytics like heatmaps of engagement, attendees journey and interaction-based insights. It is the best option when it comes to measuring the effectiveness of events in terms of engagement and community building, which is ideal for internal communications and communities.

Customer Support

Goldcast provides white-glove setup and live support for its enterprise clients. Dedicated account managers may be involved in the planning of events, rehearsing, and live production support.

BigMarker also offers dependable customer service via email, chat, and a comprehensive knowledge base. Live production support is available, but it is often provided in premium packages.

Airmeet provides around the clock live chat, comprehensive documentation and a success team to manage events. Since it responds efficiently even during the live interactions, it is a safe and trusted option when it comes to regular webinars or large internal events or multi-session conferences.

Data Privacy & Security

Goldcast offers high levels of compliance such as GDPR and SOC 2. It guarantees good data control, encryption and accessibility, which is useful to organisations in possession of confidential customer data.

BigMarker is also GDPR compliant and provides safe hosting of webinars, authentication of its users and encryption of data. 

Airmeet is compliant with GDPR and SOC 2, offers secure user access and roles/permissions and even private sessions control. Organizations dealing in internal and open-facing content use it to trustfully manage their events.

Pricing

Goldcast is premium-priced, targeted at enterprise-level organizations. Pricing is custom and often high, reflecting its white-glove support, branding, and integration capabilities. It’s ideal for teams focused on ROI through demand generation.

BigMarker offers tiered pricing plans based on features, attendees, and usage. It’s more flexible and cost-effective for SMBs and mid-market teams. Custom enterprise pricing is also available for larger organizations.

Airmeet provides transparent pricing for webinars and events with scalable plans depending on attendee count and session type. It strikes a balance between affordability and feature depth, making it great for growing teams and communities.

Final Thoughts

Each platform excels in different areas, depending on the type of events you’re running and your organization’s goals. Goldcast is ideal for B2B marketers focused on branded demand generation and sales alignment. BigMarker works best for users needing extensive customization, automated webinars, and diverse formats. Airmeet is a top choice for engagement-first webinars, interactive internal events, and community-building experiences.