Eventions: Year-Long-Event-Spectrum

Building Connections to Power Growth With Your Year-Long Event Spectrum

Nida Zehra
• September 8, 2022

(5 min read)

This recap blog includes top learnings from Airmeet Evention Episode 3: Your Year-Long Event Spectrum. Watch or listen to the full episode as embedded in the blog.

Tune in to the episode pod and be on your way to work!

Events are a powerful growth machine. They enable marketers to discover, engage, and grow their customers and foster building communities and sustainable relationships.

How crucial is it to have cyclical events across the year? What is the impact of events on your business growth? We call it ‘event wave‘ at Airmeet. 

Industry leaders Sarah Breathnach, Head of Demand Generation & Field Marketing at Hunters, Katie Brunnette, Sr. Director, Global Events & Campaigns at Seismic, along with Airmeet’s CMO Mark Kilens, dove deep into these questions on August 30th during the Eventions Episode 3–Your Year-long Event Spectrum.

Missed the class? Don’t worry. We’ve got you covered!

Experience the full episode of Eventions episode 3 here:

Here is the TL;DW (Too long; didn’t watch) for you all:

1. Think long term—set up a calendar for the year ahead

  • Host basic in-person, long virtual, and hybrid events such as user conferences and annual summits. You start planning for them for at least 12 months when they’re a constant on your calendar.
  • Doing this will give you more visibility and agility to accommodate short-format events.

2. Layer your calendar with short-format and high-engagement events

Speaker post: Eventions with Sarah Breathnach
  • Add layers to your event calendar by hosting short-format events such as partner events, VIP roundtables, meetups, regional events, etc. The impact is huge as you are wowing the audience, and the prep for them is not taxing. 
  • Hosting virtual events such as LinkedIn live, Networking mixers, AMAs, and webinars are resource-conservative (compared to in-person) and high-impact events that can host many audiences in a low-friction environment, offering a high-quality experience. 


Speaker post: Eventions with Katie Brunette

3. Target your ICPs at events that share similar use cases

  • Assess your business’ budget and identify prospect hotspots in your specific event ecosystem. It will help you target your ICPs well. It will enable you to figure out the types of event formats you want to host them onto and how that ties to your bottom line.
  • Build a red thread to your event strategy. Integrate your product launches, webinars, and other offerings to your CTAs for a thriving pipeline and ROI.


Speaker post: Eventions with Katie Brunette

4. Discover your prospects by connection and content

  • Trust is the primary driving factor when making a buying decision. For that to happen, connecting with your prospects is paramount. No shortcuts. 
  • Practice intentional planning ahead of time that incites interesting conversations among teams and customers over a cuppa. Sit and learn together the needs of each other to craft content for your event calendar.
  • Developing content for your events not only captures your ICPs’ interest but also benefits the entire community, empowering them with cutting-edge knowledge to become better at their jobs and thrive in their careers.



Speaker post: Eventions with Sarah Breathnach

Relationship building happens at events—a perfect medium to bring people together and form meaningful connections and relationships. Having a solid annual calendar for the entire year helps sustain the momentum of such conversations and eventually grows the pipeline.

Fill in the form below to register with us for more of such insightful episodes on the Airmeet Eventions. 

The series entails six masterclasses with the top leaders in the industry, who’ll share exclusive, experience-based knowledge, and win actionable marketing ideas to scale with event attendees. 

Registrations are always free at Airmeet. 🙂


Make your webinars 10X better with just 10 simple questions

Make your webinars 10X better with just 10 simple questions

Recommended Reads


Branding and Customization
Create dynamic branded events and custom webinars


Setup and Management
Seamlessly manage events for more quality pipeline


Engagement and Networking
Interact with buyers and customers to book more meetings


Data and Analytics
Tap into rich intent data to increase revenue and conversions


Support and Services
24/7, 365 support and services to ensure world-class webinars and events

What’s New!

The latest features, enhancements and updates to Airmeet

Events can open the door to more connection, and more growth. Discover why Airmeet
is the #1 virtual and hybrid event platform, and how we can help you host events your attendees will never forget.


Craft meaningful conversations

Workshops & Trainings

Host interactive events that inspire your audience

Community Meetups

Engage your community around the year

Conferences & Summit

Deliver highly customizable events experiences at scale

Hybrid Events

Bring the best of in-person and virtual events together

Product Launches

Leave a lasting impression in the market

Townhalls & Kickoffs

Engage your co-workers with interactive experiences


Guides, FAQs, updates & more from Airmeet


Events curated by Airmeet, keeping you in mind


Deep dive into Airmeet’s favorite topics

Webinar Grader

Make your webinars 10X better with just 10 simple questions

Host a Free Webinar

Dial up your webinars and accelerate revenue at no cost

Looking to reinvent your events and transform your business? Join marketing leaders as they unpack their integrated Event-led Growth Strategies. It’s down-and-dirty info and frameworks you wish you knew yesterday.
Your GTM is yet to catch up with the changes in your buyer’s behavior. Say hello to Event-led Growth. It puts Events at the center of your GTM calendar and real connections at the center of your Growth Strategy.
Events are a great way to discover, engage, and grow your customers and revenue. Check out our curated library of really good event examples to help you find inspiration for your next event.