Bigmarker vs GoTo Webinar vs Airmeet : In-depth Webinar Software Comparison

Given how critical virtual events can be to businesses in today’s world, investing in the right solution can be your ticket to long-term success. To help you make an informed decision on which webinar platform to select, we’ve put together this comprehensive guide.     

We compare three leading webinar platforms – BigMarker, GoTo Webinar, and Airmeet, and analyze all these platforms and their offerings to help you figure out which platform is the best for your business.

Feature Comparison Chart

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Platform Overviews

BigMarker: 

BigMarker is best known for its highly customizable studio-grade webinar production tools. Its built-in “Studio” enables hosts to produce broadcast-quality virtual events with overlays, transitions, and branding elements. The platform supports live, automated, and hybrid webinars, making it suitable for enterprise teams with complex event needs.

However, BigMarker can be overwhelming for beginners. Its UI and flexibility come at the cost of simplicity, making it ideal for marketing teams or production-focused users who need deep customization and control.

GoTo Webinar:

GoTo Webinar has long been a staple for virtual communication. It offers a dependable and simple experience for mid-sized and large companies. Its key strengths include scalability, basic interactivity (polls, Q&A, quizzes), and integration with calendars and CRMs like Salesforce and HubSpot.

While GoTo Webinar offers a stable and secure platform, it lacks modern engagement features and deep customization options. It’s a great fit for internal communications, corporate training, or consistent, utility-driven webinars.

Airmeet: 

Airmeet is designed to create immersive, customizable, and high-impact virtual experiences. It stands out by blending audience engagement, brand control, and powerful data tools into one cohesive platform.

It makes audience participation feel natural and engaging through a wide range of interactive features, such as:

• Real-time chat, live polls, and emoji reactions
• Breakout rooms for smaller group interactions
• Social lounges and speed networking for organic connections
• Raise-hand functionality and role-based stage controls

Beyond interactivity, Airmeet also empowers hosts with branding flexibility. Everything from the registration page to the virtual stage can be tailored to match your company’s identity:

• Drag-and-drop builder for landing pages and emails
• Branded virtual stages and sponsor booths
• Custom URLs and visual themes to match event tone

Airmeet doesn’t stop at execution – it delivers on post-event value too. Organizers get detailed, actionable analytics:

• Real-time dashboards to monitor engagement
• Segment-based reporting for targeted insights
• Native integrations with CRMs like HubSpot, Salesforce, and Marketo for seamless follow-up

Finally, Airmeet is built to scale. Whether you’re hosting an internal team meeting or a thousand-attendee summit, it offers consistent performance, backed by 24/7 live support to handle any issues in real time.

Feature-by-Feature Deep Dive

Customization and Branding

• BigMarker offers basic branding options such as adding logos and custom colors. Its standout feature is the Studio environment, where you can visually style the live event, but the pre-event touchpoints like landing pages and email templates remain basic.

• GoTo Webinar allows for some customization on registration forms and emails, but overall branding remains fairly constrained. The interface and templates are largely fixed.

• Airmeet offers full end-to-end customization, from personalized URLs and drag-and-drop landing pages to branded emails and custom virtual environments. It’s well-suited for businesses that want their events to reflect their unique identity.

Engagement and Interactivity

• BigMarker supports polls, chat, and Q&A, which suffice for most presentation-style webinars. However, it lacks options for attendee networking or informal discussion.

• GoTo Webinar includes engagement tools like hand-raising, quizzes, and polls, but it doesn’t offer more collaborative or social elements.

• Airmeet introduces a wide array of interaction tools: speed networking, social lounges, virtual tables, emoji reactions, and breakout rooms. These allow attendees to connect organically during and between sessions, replicating in-person event dynamics.

Analytics and ROI Measurement

• BigMarker offers reporting features such as attendance tracking and viewer engagement summaries, but real-time visibility is limited.

• GoTo Webinar provides post-event reports and engagement scores, which are useful for reviewing performance, though not actionable during a live session.

• Airmeet includes real-time analytics dashboards, drop-off tracking, and segment-specific engagement insights. Data can sync with marketing platforms, allowing teams to act on performance data immediately during or after the event.

Speaker Tools and Hosting Experience

• BigMarker’s Studio can be considered among its biggest USPs. It is known for offering an immersive broadcast experience to the users with full video facility and also includes perks like animations, media overlays, etc.

• GoTo Webinar’s basic features for hosting the webinar are of very good rating, but its advanced features might not be easy to use, hampering the user experience.

• Airmeet offers an array of tools that helps in hosting a virtual event effectively with a proper backstage area, separate controls based on the roles of the organizers and with an easy configuration. 

CRM Integrations and Automation

• BigMarker integrates with major CRMs like HubSpot and Salesforce through Zapier or native APIs, but advanced workflows may need technical setup.

• GoTo Webinar has a good set of integrations for marketing automation, calendars, and payment processing, but automation is limited in scope.

• Airmeet connects natively with over 20 CRM and marketing platforms, including Salesforce, HubSpot, Eloqua, Marketo, and Microsoft Dynamics. The platform also supports Power Automate and webhooks, enabling real-time lead updates and automated email workflows based on attendee behavior.

Customer Support and Live Assistance

• BigMarker provides email-based support and help documentation, but lacks dedicated live event assistance.

• GoTo Webinar includes email and phone support, though live support during events is usually reserved for enterprise-tier plans.

• Airmeet provides 24/7 customer support, onboarding assistance, and live event troubleshooting. Dedicated account managers are available for larger organizations or frequent users.

Pricing and Scalability

• BigMarker’s pricing is usage-based and scalable, but essential features like branding and automation often require premium plans.

• GoTo Webinar is competitively priced for small and mid-sized teams but tends to charge more for access to advanced features.

• Airmeet offers flexible plans that include advanced features even in entry tiers. Pricing scales with usage, but core tools like branding, analytics, and engagement remain accessible across tiers.

Why Choose Airmeet?

In a saturated market of webinar platforms, choosing one that truly supports long-term growth, engagement, and brand equity is critical. Airmeet sets itself apart by going beyond the basics offering not just functionality, but a holistic experience designed for modern marketers and event organizers.

Whether you’re running educational webinars, product demos, virtual conferences, or community-building events, Airmeet brings together the tools you need to succeed at every stage: before, during, and after the event.

Here’s why Airmeet consistently earns preference across industries and use cases:

Designed for Audience Participation

Most webinar tools treat engagement as an afterthought. Airmeet puts it at the core. Instead of passive viewers, your attendees become active participants thanks to:

• Social lounges and networking tables that simulate real-life hallway conversations
• Live polls, emoji reactions, chat, and Q&A to maintain energy during sessions
• Breakout rooms that allow for focused, small-group discussions mid-event
• Speed networking and interactive formats that drive real connections

Custom Branding at Every Touchpoint

Your events should look and feel like an extension of your brand not like cookie-cutter webinars. Airmeet makes it easy to create visually rich, branded environments that reflect your business identity:

• Fully customizable registration pages, speaker profiles, and virtual booths
• Drag-and-drop page builders to design without technical help
• Custom URLs, fonts, themes, and stage designs to deliver a consistent brand experience

Data That Drives Business Outcomes

Airmeet helps you go beyond vanity metrics. You get deep, actionable analytics that help you understand attendee behavior and optimize event strategy. This includes:

• Real-time dashboards that track audience engagement as it happens
• Drop-off rates and heatmaps to identify weak points in your sessions
• Segment-based reporting to personalize follow-ups
• Seamless CRM integration (HubSpot, Salesforce, Marketo, Eloqua, etc.) to sync data and automate lead scoring

Workflow Automation & Integrations

For marketing teams looking to streamline operations, Airmeet offers robust automation capabilities.

• Two-way integrations with top CRMs and marketing platforms
• Support for webhooks, APIs, and Power Automate for custom workflows
• Automate follow-up emails, lead segmentation, and data syncs based on in-event actions

Enterprise-Grade Reliability and Scalability

Whether you’re running an event for 50 people or 5,000, Airmeet handles it with ease.

• Supports multiple concurrent sessions with consistent performance
• Tools for backstage management, speaker greenrooms, and role-based access control
• Suitable for startups, scale-ups, and global enterprises alike

Round-the-Clock Support You Can Count On

Unlike most platforms that limit support to business hours or premium tiers, Airmeet provides:

• 24/7 live chat and call support
• Event rehearsal assistance and technical walkthroughs
• Dedicated customer success managers for strategic planning and execution
• Troubleshooting support during live sessions for total peace of mind

Ultimately, Airmeet is more than just a webinar platform. It’s a modern engagement ecosystem that helps you create memorable experiences, nurture meaningful relationships, and generate measurable business impact all while scaling with your needs.

Bottom Line 

Choosing the right webinar platform is no longer just about streaming a presentation – it’s about creating an engaging, branded, and results-driven experience. BigMarker offers solid production capabilities, and GoTo Webinar brings reliability and scale. But if you’re looking for a platform that balances engagement, customization, analytics, and support without compromise, Airmeet checks every box.

Whether you’re a marketer, an educator, or an enterprise team, investing in a webinar solution that grows with your needs can directly impact how your audience connects with your brand. Make your events more than just a broadcast – make them memorable with Airmeet.