Webinars have become essential—not just to connect and educate intended audiences—but also to engage and unlock valuable data-driven insights.
But how exactly do companies acquire and utilize this data?
You might say, “Through webinar platforms!” And yes, that’s partly true.
Virtual events and webinars are one of the primary sources where real-time engagement metrics and crucial attendee data are captured. However, to truly harness this data across your marketing and sales ecosystem, you need something more.
You need integration.
This is where HubSpot comes in.
HubSpot is easily one of the most popular and powerful tools used by modern marketing teams.
The tool helps you:
- Improve efficiency and save time by automating workflows
- Track and manage leads generated through the webinars
- Personalize emails based on attendee insights
- Trigger targeted emails campaigns
- Measure performance and ROI effectively
When you integrate a webinar platform with HubSpot—it eliminates manual data transfers, offers a centralized view of the attendee journey, enables personalized follow-ups, and helps you nurture leads.
In this blog, we will dive deeper into HubSpot Webinar Integration.
We’ll explore:
- Why HubSpot webinar integration is essential
- A curated list of best webinar software that integrate seamlessly with HubSpot
- A step-by-step guide to help you set it all up
Let’s get started!
Why HubSpot Webinar Integration Is Essential
Webinars help you generate leads, spark conversations, and move prospects down the funnel. However, connecting your webinar platform with your CRM system like HubSpot, brings out the real impact.
Integrating webinars with HubSpot streamlines the workflows, centralizes the data generated through the webinar, and supports personalized lead nurturing. By connecting webinar platform to HubSpot, you can
- Sync contacts automatically, eliminating the need to manual export or import webinar registrations
- Trigger workflows to alert owners of prospects’s activity
- Trigger timely follow-ups—like sending invitations, reminders, post-webinar follow-ups, and nurture sequences
- Segment audience by creating smart lists for attendees, no-shows, highly-engaged participants, and hot leads
- Oversee attendee engagement directly on the contact timeline for better sales outreach and follow-ups
- Host registration on Hubspot landing pages and forms—keeping everything consistent and streamlined
In the next section, we will discover the best webinar software that offer HubSpot integration, explore their features, compare integration pros & cons, and highlight user ratings & reviews.
11 Best Webinar Software for HubSpot Integration
1. Airmeet HubSpot Integration
Source: Airmeet – Premium Webinars
Platform Overview
Airmeet is a unified webinar platform designed to make each webinar count by making it more engaging, immersive, and branded. The webinar platform is equipped with all essential features to streamline every webinar stage for event organizers and marketers.
From 24/7 customer support to help you set up and manage webinars, to 360-degree capabilities for dynamic branding, unmatched engagement, and detailed webinar analytics to post-webinar support like follow-ups & session replays—Airmeet offers everything you need.
Airmeet provides seamless integrations with various tools—CRM to marketing automation and engagement, including HubSpot.
Airmeet offers a native integration with HubSpot, enabling its users to directly sync attendee data between the platforms with ease and manage all contacts efficiently. The platform captures over 60 attendee data points, offering in-depth insights on attendee intent.
G2 Rating: 4.6/5 (As of July 2025)
Key Webinar Platform Features
- Backstage and live stage host controls
- Webinar scheduling, screen sharing, webinar recording, audio & video sharing, closed captioning, and pre-recorded sessions
- Seamless integration with over 30 tools—such as CRM like HubSpot & automation
- Real-time analytics and detailed reporting on attendee engagement and overall webinar performance
- Robust engagement features like live polls, chats, emoticons, raise hand, Q&As, breakout rooms, speed networking, social lounge, and fluid space
- White-labeling services offer diverse branding capabilities to personalize every aspect of your webinar—such as virtual stage design, landing page layouts, customized invitations, and follow-ups
- Round-the-clock customer support to offer quick resolutions, dedicated technical assistance, and assistance in webinar planning
- Platform scalability allows event organizers to accommodate 100 to 10,000 webinar attendees.
HubSpot Integration Features
- Data point synchronization, such as registration, UTM parameters, attendance, etc.
- RSVP and engagement data sync with HubSpot contact
- Create active lists to target attendees vs. non-attendees
- Create workflows to get notified as soon as a prospect performs a specific activity like completing a registration
- Segment contacts according to event activity in HubSpot
- Send personalized emails based on event engagement
- Field mapping between HubSpot & Airmeet to personalize event experiences
- Trigger actions like sending invitations and reminders directly from HubSpot for Airmeet events
- Promote events using via HubSpot landing pages and trigger magic links from Airmeet
Pros
- Airmeet captures 60+ attendee data points
- The integration is simple and easy to use
- Seamless attendee engagement data sync
- Share crucial data points like registration info & UTM parameters, attendance, time spent, polls, Q&As and more
- Create workflows and trigger actions
- Audience segmentation
- The report covers a wealth of details
- Highly-responsive customer support
Cons
- Users have to set up HubSpot contact list immediately before marketing the event
While it is not specified to HubSpot, some users say:
- Occasional integration breakage, which gets resolved promptly upon addressing it to the support team
HubSpot Marketplace Review
Source: HubSpot Marketplace Apps—Airmeet
Based on the reviews available:
- The most recent review shows 5/5 star rating
- The other two reviews are given in Jan 2022, indicating that the HubSpot integration does the job and is easy to integrate.
The improved ratings indicate that Airmeet HubSpot integration continues to get better. With the recent 5-star rating, the integration is beneficial for the users and provides value to them as per their needs.
2. GoToWebinar HubSpot Integration
Source: GoToWebinar
Platform Overview
GoToWebinar is considered a reliable webinar platform designed for hosting live, automated, and on-demand webinars. It offers an intuitive interface, custom registration forms, attendee analytics, and basic engagement tools.
While the platform doesn’t offer any modern attendee engagement capabilities, it is ideal for running straightforward and presentation-format webinars.
G2 Ratings: 4.2/5 (As of July 2025)
Key Webinar Platform Features
- Flexible scheduling
- Event planning support
- Camera sharing, multipresenter capability, pre-recorded sessions
- Webinar branding
- Custom registration forms
- Platform scalability allows up to 3000 attendees
- Attendee engagement analytics
- Engagement tools like polls & surveys and raise hand
- Apps integration
HubSpot Integration Features
- Create custom registration forms and landing pages
- Segment based on webinar registration & attendance
- Set workflow triggers
- Send reminders and follow-up emails
- Webinar actions overview
Pros
- Smooth HubSpot integration
- Contacts get synced automatically
- Seamless form integration
Cons
- Unintuitive platform and unresponsive customer support
- Limited customization in registration and email templates
Some users expressed their concerns over
- Limited fields and no field mapping
- Connecting embedded forms on external pages a bit tricky
- The webinar platform itself is not very ideal but the HubSpot integration works well
HubSpot Marketplace Review
Source: HubSpot Marketplace Apps—GoToWebinar
Many users find the HubSpot integration straightforward and easy to use. However, they’ve expressed their dissatisfaction with the webinar platform’s outdated interface, limited customization options, and subpar customer support.
3. Zoom Webinars HubSpot Integration
Source: Zoom
Platform Overview
Zoom Webinars is an extension of the Zoom video platform, designed to host large-scale webinars. With an easy-to-use interface, Zoom has been a popular choice for online gatherings. The platform is simple to set up, provides users with necessary controls, and hosts webinars for up to 1 million attendees.
G2 Rating: 4.5/5 (As of July 2025)
Key Webinar Platform Features
- Scalable up to 1 million attendees
- Zoom video and audio
- Presentation and recordings
- Webinar branding and customization
- Controlled access with waiting rooms
- Audience engagement tools like chat, Q&A, and breakout rooms
- Webinar analytics
- Apps integration
HubSpot Integration Features
- Create lists in the HubSpot CRM based on Zoom webinar activities
- View Zoom webinar data such as registration, attendance, no-shows, and average attendance duration
- See HubSpot contact records for participants and add notes
- List segmentation based on attendee activity
- Create workflows to send reminders and follow-ups
- Automatically send dial-in and conference call details to HubSpot prospects*
- Schedule Zoom meetings from any contact record*
Pros
Some users say
- The integration is simple and works well
- Integrates to Gmail calendar
- Makes meeting scheduling easy
- The data is majorly accurate
Cons
Some users say
- Complicated to set up
- Limited form integration
- Doesn’t capture and sync other necessary information
- Occasional integration breakage
- Doesn’t work well with multiple Zoom pro accounts
HubSpot Marketplace Review
Source: HubSpot Marketplace Apps—Zoom
Feedback is mixed—some users appreciate the simplicity and effectiveness of the integration for their use cases.
However, others report challenges with the initial setup process and experienced limitations in the contact data that syncs between platforms.
4. Livestorm HubSpot Integration
Source: Livestorm
Platform Overview
Livestorm is a browser-based webinar platform designed to host live, on-demand, and automated webinars. The platform provides support for customization, plug-ins & integration, and webinar engagement features. It offers various virtual backgrounds that can be used during webinars and downloaded for use on other platforms.
G2 Rating: 4.4/5 (As of July 2025)
Key Webinar Platform Features
- Webinar registration
- Custom branding
- Webinar toolbox
- Email personalization
- Built-in social sharing
- Attendee engagement tools, such as Q&A, chat, polls, breakout rooms, and whiteboards
- HD video, screen sharing, and simultaneous speakers
- CRM integration
- Participation report
HubSpot Integration Features
- Sync Livestorm registration data and attendee information
- Automate advanced actions or emails
- Advanced field mapping to contact properties in HubSpot
- Register contacts for your Livestorm events using HubSpot forms or lists
- Track attendee engagement and segment lists into static or dynamic lists
- Full control over list creation and pipeline deal tracking
Pros
- Seamless HubSpot integration—easy to set up
- Event data syncs automatically
- Straightforward view to Livestorm webinar activity
- Automatically creates and enrich HubSpot contacts from Livestorm signups
- Contact source labelling simplify filtering & list creation
Cons
- Insufficient data—only syncs “first name,” “last name,” and “email address.”
- Difficulty in adding participant’s number to the list
HubSpot Marketplace Review
Source: HubSpot Marketplace Apps—Livestorm
Users generally find Livestorm-HubSpot integration seamless and highly useful. While there are no major issues, some users feel that the data synced from Livestorm is somewhat limited. Overall, the majority is satisfied with the integration and believe it adds value to their use case.
5. Contrast HubSpot Integration
Source: Contrast
Platform Overview
Contrast is a browser-based webinar platform built for modern marketing teams—focusing on ease of use, branding, engagement, and content repurposing. Some of its standout features are dedicated HubSpot integration and AI-powered content repurposing, which helps marketers turn webinars into video clips or blog-ready drafts.
G2 Rating: 4.8/5 (As of July 2025)
Key Webinar Platform Features
- Branded registration pages
- Pre-recorded webinars
- Tailored emails—confirmations, reminders, and follow-ups
- Integration with marketing stack
- Attendee engagement—chat, Q&A, polls, and widgets
- Webinar content repurposing
- Audience and webinar analytics
- Specified HubSpot integration
HubSpot Integration Features
- Register attendees from a HubSpot form or email
- Automatically syncs registrants to HubSpot
- Access the webinar watch time—live or replay
- Send webinar engagement data to HubSpot
- Create targeted lists from registration data in HubSpot
- Alert contact owner on specific activities, such as when a prospect viewed a webinar
- Build drip campaigns based on viewed webinars
Pros
- Seamless HubSpot integration
- Provides webinar engagement data in a single view with “Contrast Engagement Timeline.”
- Syncs various data points into HubSpot—registrations, polls, chats, UTM info & more
- Streamlines list creation, registration & attendee tracking, and marketing automation
- Responsive support
Cons
- It doesn’t sync past data (webinar data before the integration was set up)
HubSpot Marketplace Review
Source: HubSpot Marketplace Apps—Contrast
Users say that the HubSpot integration is seamless—easy to set up, instantly syncs data, and simplifies workflows. One of the users noted the past data isn’t synced retroactively—the webinar hosted before the integration won’t appear in HubSpot.
Overall, the Contrast-HubSpot integration is widely considered intuitive and efficient for the users.
6. Demio HubSpot Integration
Source: Demio
Platform Overview
Demio is a user-friendly, browser-based webinar platform designed to host live, on-demand, and automated webinars. It offers webinar customization options, analytics, and engagement capabilities—making it easy for marketing, sales, and customer success teams to run effective and memorable webinar experiences.
G2 Rating: 4.6/5 (As of July 2025)
Key Webinar Platform Features
- Presentation, presenter, and moderator support
- Custom registration forms
- Virtual background
- AI-driven chat moderator for on-demand webinars—providing real-time responses to attendees
- Webinar analytics
- Attendee engagement tools, such as emojis, Q&As, and chat
HubSpot Integration Features
- Sync custom registration fields from Demio to HubSpot
- Capture contact data through webinar registrations
- Track event registration, attendance, and no-shows
- Automatically creates a HubSpot contact if the registrant doesn’t already exist
- Segment and target contacts based on their webinar interaction
- Trigger workflows based on registration and attendance lists
- Build customized reports and dashboards for a centralized post-data view
- Pass post-event engagement data (replay watched) to HubSpot
Pros
- Smooth HubSpot integration
- Enable tracking of key data metrics
- Responsive customer support
Cons
- Occasional contact syncing errors
- Inability to use dynamic (active) lists
- Requires setting up multiple static lists manually
HubSpot Marketplace Review
Source: HubSpot Marketplace Apps—Demio
The response is mixed—while some users highlight the smooth integration with HubSpot and effective data tracking, others point out some limitations, such as the lack of reporting on automated emails (sent via Demio) and inability to use active lists.
7. WebinarGeek HubSpot Integration
Source: WebinarGeek
Platform Overview
WebinarGeek is designed to help teams deliver professional and customized webinars. This browser-based webinar platform supports formats like live, automated, on-demand, hybrid, and paid webinars. The platform offers various features for seamless webinar hosting and is suitable for both small startups and large-scale enterprises.
G2 Rating: 4.5/5 (As of July 2025)
Key Webinar Platform Features
- Custom registration and embed forms
- Screen sharing, powerpoint, video upload, and live captions
- Scalable up to 5000 viewers—depending on the selected plan
- Multiple webinars and broadcasts
- Branding and virtual backgrounds
- Email customization
- Engagement tools, like polls, raise hand, chat, Q&A, quizzes, and emojis
- Tool integration—CRM like HubSpot, marketing tools, and payment
HubSpot Integration Features
- Collect webinar registrations through HubSpot forms
- Sends webinar data to HubSpot timeline automatically
- Send unique watch link and webinar data using HubSpot Marketing Emails
- Segment audience based on webinar activity
- Track webinar replays/revisits directly on HubSpot timeline
Pros
- The integration works well and easy to use
- Real-time data on subscribers, viewers, and source
- Create registration pages with embed HubSpot forms
- Streamlines follow-ups and nurture efforts
Cons
- Doesn’t map custom properties from WebinarGeek to HubSpot
HubSpot Marketplace Review
Source: HubSpot Marketplace Apps—WebinarGeek
Most users appreciate the integration’s ease of use, along with the ability to access audience activity and questions asked in chats during the live sessions.
While one user expressed concern over the inability to map custom contact properties while syncing data to HubSpot, the overall sentiment reflects a positive experience with the integration.
8. EasyWebinar HubSpot Integration
Source: EasyWebinar
Platform Overview
EasyWebinar is a comprehensive browser-based webinar platform that supports live and automated webinars. The platform supports interactive features, high-quality video & audio streaming, robust analytics, and many other tools to ensure a seamless webinar experience.
G2 Rating: 4.4/5 (As of July 2025)
Key Webinar Platform Features
- Registration and sign-ups
- Automated reminders and recap emails
- Custom webinar page
- Multiple co-hosts and moderators
- HD screen sharing and presentation media
- Interactive elements, like live chat and emojis
- Advanced analytics
- App integrations
HubSpot Integration Features
- Access webinar activity data—registrations, attendees, no-shows, or stay duration
- Share unique links with attendees
- All data collected can be synced to HubSpot
- Turn your webinar into an automated one to generate leads anytime
Pros
- Seamless Hubspot integration for syncing webinar data
- User-friendly interface with simple setup process
- Dedicated customer support
Cons
While it is not specified to HubSpot integration, some users find
- Integration slightly challenging
- CRM functions somewhat limited
HubSpot Marketplace Review: 100+ installations, no reviews yet
9. Goldcast HubSpot Integration
Source: Goldcast
Platform Overview
Goldcast is a webinar platform designed to help you run engaging and branded webinars. From setting up branded registration forms to delivering dynamic live sessions, it helps B2B marketing teams create high-quality experiences.
G2 Rating: 4.7/5 (As of July 2025)
Key Webinar Platform Features
- Custom, branded registration pages
- Automated calendar reminders
- Automated pre- & post-webinar emails
- Platform scalability—flexibility to accommodate 10-10,000+ attendees
- Overlays, session autoplay, and captions
- Simulive and on-demand
- Content repurposing
- Webinar data and analytics
- CRM, registration workflows, video, and check-in & badging integrations
HubSpot Integration Features
- Sync all event engagement data from Goldcast to HubSpot
- Trigger workflows based on the actions of registrants and attendees
- Automate actions such as sending emails, scoring leads, and improving marketing efforts
- Get a complete overview of event performance within HubSpot
Pros
- Users say the HubSpot integration is easy and smooth
- Detailed analytics
- Responsive customer support
Cons
- Requires third-party help for more advanced or specific data mapping
- UX can be confusing for some users
HubSpot Marketplace Review: 200+ installations, no reviews yet
10. Zoho Webinar HubSpot Integration
Source: Zoho Webinar
Platform Overview
Zoho Webinar is a fully web-based platform designed to streamline the hosting of interactive webinars, virtual classes, and employee onboarding. It offers dedicated features for registration, branding, presentation, engagement, and more. The webinar platform offers a secure, scalable, and branded webinar experience that integrates seamlessly with Zoho CRM and other marketing tools.
G2 Rating: 4.5/5 (As of July 2025)
Key Webinar Platform Features
- Can accommodate 25-5000 attendees depending on the selected plan
- Registration management and custom forms/templates
- Screen share, recording, and replay
- Attendee engagement features—such as message broadcast, Q&As, polls & raise hand
- Webinar analytics and reporting
- Custom branding
- Integration with CRM, email marketing tools, and other applications
HubSpot Integration (via Zapier) Features
- Create or update HubSpot contacts when a new registrant signs up in Zoho Webinar
- Add webinar registration activity as timeline events in HubSpot
- Log key webinar events, such as start, end, or cancellation
- Push webinar activity updates—like registrations (single or bulk), attendance, or poll submissions—into HubSpot using custom field mapping
Pros
- Supports custom field mapping
- Allows syncing of wide range of data points
Cons
- No native HubSpot integration—relies on third-party automation like Zapier
HubSpot Marketplace Review: NA
11. WebinarKit HubSpot Integration
Source: WebinarKit
Platform Overview
WebinarKit is a webinar platform designed to run high-converting live, automated, and evergreen webinars with ease. It focuses on helping users set up webinars quickly with AI-powered features.
With a strong emphasis on automation and marketing efficiency, WebinarKit aims to streamline the entire webinar hosting experience, drive quality leads, and boost audience engagement.
G2 Rating: 4.8/5 (As of July 2025)
Key Webinar Platform Features
- Custom webinar branding
- Script and slide design generator
- Automated emails, reminders, and SMS
- Integrations
- Scalability to accommodate 100-100,000 attendees
- AI-powered chat simulator
- Attendee engagement with polls, live chat, handouts, and Q&As
- Webinar analytics
- CRM and email automation integration
- Multilingual support
HubSpot Integration (via Zapier) Features
- Create HubSpot CRM contacts from new WebinarKit registrations
- Add missed registrants to a static contact list
- Trigger HubSpot workflow based on webinar registrations
- Pass registration timestamp or replay links
Pros
According to users,
- Seamlessly connects with CRM platforms
- Offers easy integration with various tools
- Provides advanced analytics
Cons
- Does not offer native HubSpot integration—relies on Zapier/API
HubSpot Marketplace Review: NA
Conclusion
Whether you’re hosting a one-off webinar or running an on-going series, every data point counts. That’s why choosing a webinar platform that integrates smoothly with your existing tech stack—like HubSpot—is critical.
Budgets and goals matter, but so does integration. Don’t overlook it.
Ask the right questions:
- Does it connect with your CRM?
- Is this integration native or API-based?
- Will it support your follow-ups, lead scoring, and reporting?
- What data points are actually synced?
Evaluate carefully. Choose a platform that ensures a solid integration with your tech stack.
Remember, a right integration minimizes friction, saves time, centralizes data, boosts engagement, and helps you drive better results from every webinar.
Disclaimer: Ratings, reviews, features, and offerings mentioned are based on the most recent available information—as of July 2025.
Please note that this blog does not rank the webinar platforms in any specific order.
FAQs
Native integration is built-in and officially supported by both HubSpot and the webinar platform. It’s user-friendly, easy to set up, and typically includes preconfigured features—like contact updates, workflow triggers, and field mapping.
API integration relies on HubSpot’s open API to build a custom connection, often requiring developer involvement and third-party tools like Zapier to connect with the webinar platform. While flexible, it is generally more complex and may involve more setup and maintenance.
Yes. Webinar platforms like Microsoft Teams, Webex, ON24, and ClickMeeting also provide native HubSpot integration.
On the other hand, platforms like Hapony, WebinarJam, and StreamYard connect to HubSpot through tools like Zapier or custom API setups.
To integrate HubSpot with Airmeet,
You can follow the step-by-step process outlined in this guide
or
Watch this official video walkthrough from Airmeet for a visual reference.
