Top 15 Digital Marketing Webinars You Should Attend to Become Successful

15 Digital Marketing Webinars You Should Attend to Become a Successful Marketer

Aditi Biswas
• October 28, 2021

(8 min read)

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Are you a digital marketer? Here are some webinars that will help you become a successful digital marketer.

Digital marketing webinars have become essential networking and capacity-building tools for people who want access to quality marketing content and become successful marketers. These virtual events help craft digital experiences for their target audience that resonate. 

The problem now isn’t finding a webinar with marketing experts to participate in but finding the right one to attend that will give you value for money and time.

With demands on your role as a marketer in mind, here are ten digital marketing webinars you should attend.

1. Putting Social Trends into Practice for 2021

Putting Social Trends into Practice for 2021
Putting Social Trends into Practice for 2021

This free webinar from Hootsuite will take you through emerging trends and opportunities in social media marketing, analytics, and reputation management. In this interactive experience, you will also get tips and actionable insights to help you put these trends into practice. 

The panel on this virtual event features Sarah Dawley, the author of Hootsuite’s Social Trends 2021 report, and industry experts from Talkwalker, ReviewTrackers, and Hootsuite to answer social marketing questions. All you need to do is register on Hootsuite’s site to benefit from these rich resources.

2. Agile Marketing in the Age of Disruption

Agile Marketing in the Age of Disruption
Agile Marketing in the Age of Disruption

This on-demand webinar with agile marketing content is geared towards helping marketers and marketing teams navigate economic crises and internal pressures.

Marketers are at a crossroads because of the ever-evolving terrain, and there is the need to make more strategic advances in our increasingly digitally dependent world.

Agile marketing is for marketers who want to shift greater engagement, resonance, and results to stand out. More so, this webinar will also help you increase your adaptability, accountability, and agility to get results in these ever-changing times.

3. SEO for Busy Bloggers

SEO for Busy Bloggers
SEO for Busy Bloggers

This free webinar on Semrush will give you advanced insights into SEO. It features the Head of SEO at Mailbird, Cécilien Dambon, a Senior Account Manager at SEO Works, Billie Hyde, and other experts who will teach you how to turn keywords into ideas and manage the content writing process.

Suppose you are a business owner, blogger, or marketing manager in charge of the company blog, looking to add value to the content formats; visit Semrush. You can register to watch the webinar. It also has a very well-organized Webinar recap that you can revisit later on.

4. How to Maximize Your Prime Day Sales (2 Day Webinar)

How to Maximize Your Prime Day Sales (2 Day Webinar)
How to Maximize Your Prime Day Sales (2 Day Webinar)

Ignite Visibility has a webinar to help you take advantage of one of the major events of the year for e-commerce, Amazon Prime Day.

Ignite Visibility’s Amazon experts are joined by Tim Bildstein of Seller Active and Colleen Quattlebaum of eComEngine to offer you actionable insights on promoting your store, capturing your customer’s attention, and maximizing your sales. 

This virtual event is available on Ignite Visibility’s Youtube page and website.

5. Why Nobody Attends Your Webinars and What To Do About It

Why Nobody Attends Your Webinars and What To Do About It
Why Nobody Attends Your Webinars and What To Do About It

In October, the Content Marketing Institute hosted a webinar to share actionable insights for turning your webinars into memorable virtual experiences. The goal is to make crappy webinars a thing of the past.

This webinar will feature Ashley Levesque, VP of Marketing at Banzai, and Robert Rose, the Chief Strategy Advisor, Content Marketing Institute.

What is a social webinar?

Airmeet helps to bring back ‘social’ in your webinars with its latest gamification and engagement features. Interact with your leads, improve your sales pipeline, connect attendees, speakers, and hosts with speed networking, or analyze real-time performance. Stop making your webinars a snooze fest. Book a demo today to talk to our product expert.

6. Making A Case For SEO

Making A Case For SEO
Making A Case For SEO

This webinar is part of Brightedge’s Digital Marketing Webinar Series, now available on-demand on its website. As you work to master creation for SEO, this webinar also shares advice on how to capture, measure, and share SEO results and insights with key stakeholders.

This entry into the Digital Marketing Strategy Webinar Series aims to help you accelerate collaboration and success in your digital marketing efforts.

7. A Modern Strategy to Drive Organic Traffic and Conversions

A Modern Strategy to Drive Organic Traffic and Conversions
A Modern Strategy to Drive Organic Traffic and Conversions

Hosted by Semrush, the speaker of this webinar is none other than the SEO expert Dale Bertrand. This webinar will give actionable insights into crafting a purpose-driven content strategy for your brand and search engines. 

8. Content Marketing Institute’s 2022 B2B Content Marketing Webinar

Content Marketing Institute 2022 B2B Content Marketing Webinar
Content Marketing Institute’s 2022 B2B Content Marketing Webinar

The Content Marketing Institute will be delving into findings from new research on content marketing in a free webinar for B2B Marketers. Findings from this research which the institute carried out with MarketingProfs, will be accompanied by insights and actionable recommendations to prepare for 2022.

Among the findings to be discussed was that 58% of respondents said virtual events like webinars produced the best content marketing results in the last 12 months.

This virtual event for B2B Marketers will feature industry leaders like Julia Gaynor, the Senior Marketing Strategist – B2B, Monster; Mark Bornstein, the Chief Webinerd and VP of Content Marketing, ON24; Robert Rose, the Chief Strategy Advisor at the Content Marketing Institute, and Stephanie Stahl, the General Manager of the Content Marketing Institute.

9. How To Increase eCommerce Sales

How To Increase eCommerce Sales
How To Increase eCommerce Sales

At the heart of this Exposure Ninja webinar are key recommendations on how to increase the sales of your eCommerce store. Exposure Ninja’s Founder takes you through how to make fantastic eCommerce homepages and product pages. 

You will also be given some digital marketing tactics that can bring major sales increases, reduce abandonment rates, and learn why content on your website is crucial for gaining customers’ attention and earning traffic.

10. Steps to Drive More Revenue From Email Marketing

Steps to Drive More Revenue From Email Marketing
Steps to Drive More Revenue From Email Marketing

This Ignite Visibility email marketing webinar, will teach you more about an email marketing strategy than just growing and engaging your subscriber list. It will focus your efforts on the three high-impact, low-effort tactics that you should be prioritizing for an effective email marketing strategy.

Upcoming and on-demand webinars in digital marketing

Here’s a list of upcoming events (including virtual conferences) for digital marketers:

Optimize Demand Generation Marketing Mix for Tech & Service Providers

Use Gartner’s information from this on-demand webinar to understand which of your marketing channels generate the highest number of qualified leads. The webinar also helps you develop a plan based on demand generation strategies that cut through the noise and engage buyers even amid disruption.

Create Your Digital Marketing Plan for 2022

With the year coming to an end, it’s time to take 2021 marketing insights and use them to shape the marketing trends of 2022. This webinar gives you insight into Google’s core web vitals and also understand the future of marketing. It also discusses some strategies from personalized experiences, making the webinar a must-watch before the new year starts.

Social Trends 2022: A Dispatch From the Future of Social

An interesting upcoming webinar by Hootsuite is all about social listening, social marketing, and all other questions about social selling that you might have. The webinar will also include details about the importance of social customer advocacy, social ROI, and brand protection – basically, cover all social mediums for your business.

Panel Discussion: Optimize Your Marketing Machine

Gartner hosts this virtual event. The discussions will be around how marketers can conquer agile work management and build strategic connections for their brand purpose and social impact. This complimentary panel discussion answers all key questions about how you can optimize your marketing team. 

Outlook 2022 

Hosted by Adweek, this event is still in its planning stage. You can alternatively register here and learn about B2B marketing from an army of marketers and thought leaders. This virtual conference will also talk about marketing budget, tools, and tech stacks that can supercharge your brand’s growth and affect customer buying decisions. 

Frequently asked questions – Your Help-Meet!

What is a digital webinar?

A webinar is an online event where speakers deliver a presentation to an audience. The audience engages in many ways, including using interactive tools to submit questions, respond to polls, etc.
Webinars are considered a powerful marketing tactic that centers experts in a particular field. Used correctly, you can interact with an audience, train new employees, and boost your profit margin amid an uncertain business climate.
Follow these steps to create your first webinar
Step 1: Select a webinar topic
Step 2 Choose a team
Step 3: Settle on a webinar format
Step 4: Organize your webinar content
Step 5: Choose a platform for hosting
Step 6: Prepare your space and equipment
Step 7: Promote your webinar

What are marketing webinars?

Marketing webinars are virtual experiences that form part of strategies to promote a business’s products, network, and improve brand awareness. For example, soliciting registrations for the webinar will allow you to grow your email list. In addition, you can even pitch your products to interested audiences and do follow-ups.

Are webinars still effective in 2021?

Yes, they are still effective in providing answers to questions on a variety of marketing topics. According to a Content Marketing Institute study, 58% of marketers said webinars produced the best content marketing results in the last 12 months.

Why should you attend marketing webinars?

Webinars as a marketing strategy provide the types of content that have been proven to do four main things for marketers:
1. Retain viewer attention
2. Webinars help you warm up leads quickly
3. Webinars bring conversions
4. Webinars generate leads

How to make webinars successful?

Trying to execute the perfect webinar can be stressful, but it can look extremely seamless to people only engaging with the end product when done well. 
Here’s a list of nine things experience marketers get right on the path to creating an effective virtual experience with a webinar.
1. Pick webinar hosts you can trust to deliver the best digital experiences.
2. Choose the right day and time based on your target demographic.
3. Use the right equipment to ensure quality sound and connections when creating digital experiences.
4. Promote the webinar in advance using email marketing, social media outlets, e.t.c.
5. Choose a topic with types of marketing content that interest your audience.
6. Engage your audience during your webinar.
7. Practice your webinar to ensure a smooth presentation the day you go live.
8. Follow up with attendees and allow them to provide feedback.
9. Evaluate your efforts using in-platform metrics to analyze the webinar performance. 

Which platforms to use for webinars?

The best webinar platform for you will depend on your needs. Some of them provide different ways for people to join, which may be a priority for you. Sometimes, you want a platform that allows for a specific number of attendees without any restrictions. You may want a more interactive experience by allowing audience questions for your industry experts or agency experts.

Why should you host webinars on Airmeet?

Use Airmeet and host engaging and interactive webinars.
Use Airmeet and host engaging and interactive webinars.

As the best webinar software, Airmeet provides advanced gamification and engagement features that will serve you in your bid to build significant and engaged communities. Your event attendees will find that Airmeet to be intuitive and easier to navigate than other webinar platforms. 

If you favor engagement among participants, the social lounge is great for encouraging participation from attendees when they are outside sessions. Networking tables and matchmaking features also connect people based on their interests.

Airmeet also works hard to stay on top of trends and is a step ahead of the needs of event organizers and event attendees.

You can check out the new features Airmeet has been adding to meet your online event needs.

Still need help planning your social webinar? Book a demo today and talk to an expert.

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