New Shift in Virtual Event for 2021 : [Top 7 Trends]

Gayatri Poswal
• January 22, 2021
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W

ith witnessing advancement in the event industry, virtual events are emerging as the future of the event industry. As we dive further into it, we’ll realise that the different trends are rising in the industry. 

Since 2020 is the revolutionary year for every sector, especially the corporate event management, this has brought about an immense amount of opportunities for event technology in the hybrid event sphere. 

 Events will be more innovative, interactive, dynamic, and virtual. With that potential, event technology  will transform the critical aspects of events, making them more organized, enjoyable, and engaging to audiences. 

Before you embark on planning your next event, it would help you better if you get well-versed with the event trends to follow this year.

Virtual Event Trends

Trend 1: Facial Recognition

Still, in the initial phase, this trend is picking up in all types of events, as there is a lot of potential prospect. Its primary requirement is to improve the registration process and fasten check-in for attendees, resulting in lesser waiting time. It also enhances event security, which is a crucial consideration for larger events. It will lead to a personalized event experience for attendees.

Trend 2: Projection Mapping

On the lines of video mapping or augmented spatial reality, projection technique is growing popular amongst corporate planners. Hologram or projection mapping provides in-depth understanding of content and eventually results in higher engagement. The event industry is valuing it as an entertainment tool during live events. 

This trend enhances optical illusions, extra dimensions, and 3D movement to the 2D static object images. Table projection mapping is another new technique that can be used in events for branding, personalization, and story-telling. 

Holograms allow showcasing remote keynote speakers from anywhere in the world, without being physically present there. It helps save their travel and accommodation expenses. This way, it’s possible to share presentations at multiple event venues, and to several audiences simultaneously. Even pre-recorded presentations can be recycled and shown with this technology.

Trend 3: AR & VR Experiences

Augmented and virtual realities have been turned up as the latest trends not just in the event industry, but across all major industries. From e-commerce to direct sales, a growing number of companies are dabbling in this developing tech.

Augmented Reality (AR) allows people to witness computer-generated attractions to the existing real environment. Remember how Pokémon Go got massive popularity as it was highly interactive and fun. AR grabs attention and motivates attendees to interact with the event. It has the potential to improve the consumer experience, resulting in more media attention, social media shares, and engagement.

Visual Reality (VR) is a technology that lets you figuratively step inside a computer-generated 3D world. You can enjoy and explore the objects in that world.

Trend 4: Live Translation

With live translation, any live event can be available for people all over the world. In such cases, programs in the native language can also spike international interest. Live translation feeds can be accessed through headphones, earpieces, and online access. 

Trend 5: Event Apps

It is the most upcoming trend in 2021 in the B2B sector, as event apps make the functioning much faster and smoother plus they are easier to develop. The trend is already being used in the B2C sector to boost engagement and communication during the corporate planning of events. In 2021, there are apps for just about everything. 

Event apps can be personalized to individual requirements to streamline the event experience for delegates. Such apps, when related to QR codes, can gamify the content and can be used to calculate brand activations and engagement level of an event.

Airmeet offers live video streaming in HD quality that is accessible on any modern browser along with various engagement features like Q&A, group chat, “raise hand” and “social lounge”.

Airmeet offers live video streaming in HD quality that is accessible on any modern browser along with various engagement features like Q&A, group chat, “raise hand” and “social lounge”.

Trend 6: AI Chatbots and Machine Learning

AI Chatbots and Machine Learning are anticipated as the new technology that can take over the existing technology we are moving along with. This trend is  turning  up across the B2C sectors, especially for the e-commerce industry. This technology will help captivate audiences, improve logistics, and gather more positive attention.

AI-powered programs are based on activity, preferences, and behavioural data of attendees, as collected live at the event. Real-time data collected is most appropriate, and with agile technology, you can quickly modify and alter content based on the attendee’s interest. 

It helps businesses to build competitive advantage, drive new business opportunities, reduce costs, and accelerate innovation efforts.

If you’re looking forward to delivering value aligning with quality, a format that emphasizes customer experience is a must for hosting any kind of a virtual event. To get you that access, Airmeet allows you to deliver a powerful experience to your remote audience.

In general, conferences typically have multiple sessions. They usually begin with a keynote session and then offer breakout sessions by topic. With Airmeet, Community managers can broadcast live fireside chats and speeches to participants across the globe. The backstage feature allows the host and speakers to interact privately, just like in any real-world event. Airmeet also provides for a live Q&A session to engage participants.

Trend 7: Connect through Live Streaming

Live streaming events allow a larger number of audience to access the content resources to help them align with the context better.  As the name suggests, it is the process of streaming live video in real-time. Attendees can enjoy presentations as there is a sense of connection. Edited videos feel manipulated and distant, whereas live streaming feels more authentic and real. 

It improves the sense of connection between you and your audience. There is an option of real-time feedback; you may also conduct a live Q&A session. Airmeet offers live streaming in HD quality that is accessible on any modern browser along with various engagement features like “Q&A”, “Group Chat”, “Raise Hand” and “Social Lounge”

Conclusion

2020 has proven to be a milestone year for corporate event management.  While a lot remains uncertain, there are promising opportunities for event technology in the hybrid event space for 2021.

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Eric Foley
Eric Foley
1 year ago

Ohh that’s great! I was reading the blog and this is something nicely explained to go for future trends. On the same topic I found one more blog, sharing the link https://beetsol.com/blog/online-event-trends-2021/. Thought this would add some more value to the blog. Thanks!

Sanchi
Admin
Sanchi
1 year ago
Reply to  Eric Foley

Thank you for sharing your feedback, Eric. We’ll give the blog you’ve shared a read as well. 🙂

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