Monetise virtual events to make it profitable with affiliates, sponsorships and more

• January 12, 2021
Airmeet Blog b67
Share on facebook
Share on linkedin
Share on whatsapp
Share on twitter


irtual events are trending as they build a brand, grow the audience while offering options to generate revenue for the business. With virtual events, you can

  • Build your brand, community, and loyal customers.
  • Leverage the expertise of top speakers in the field and establish thought-leadership.
  • Build relationships with influencers in your industry.
  • Quickly grow the audience at an affordable cost.
  • Generate leads and improve sales conversion.
  • Establish affiliate, sponsorship or partnership allies.
  • Earn revenue and improve ROI.

How to monetise virtual events and make moolah?

There are many novel ways for planners to monetise virtual events and earn money. To keep yourself from burning your fingers, here are some proven ways that can help generate revenue for your next event. 

The goal should not be to make huge profits but to spread awareness of your company and the sponsors. Nonetheless, everyone expects some part of the turnover to come from virtual events. 

Read: How to plan a large scale engaging event

There is a range of options, from tickets and sponsorships to affiliates and partnerships, for monetising virtual events. Every option has its pros and cons, and it is entirely dependent on what works best for your business. Examine each to determine the best option for you, but always remember the primary aim of an event is to engage users by providing valuable information through good content. 

Affiliate marketing

This is one of the best ways of monetisation in 2020, sharing the risk and generating higher sales. Affiliate marketing means that you earn money for partner’s sold goods or services. This model of earning is called CPA (Cost Per Action).

Affiliates marketing is the process by which an affiliate, in our case marketer, earns a commission for marketing partner’s products/ offerings. It is one of the oldest tactics to drive sales and generate substantial online revenue. It’s a win-win for brand and affiliate marketers. The sales are tracked via affiliate links.

In a virtual event, affiliates can showcase their products or services as advertisements or pop-up links, to attract the audience and drive to action. This way, you can leverage cross-selling and up-selling opportunities in product marketing. You can also use websites like Affiliate Marketing Pro or Affiliate Program Database to find suitable programs in your niche

For instance, in a virtual product launch event of a car, you can offer a sale of related merchandise like car accessories, resulting in increased visibility and sales for the partner.


If you can find the right partners with similar objectives, then cost can be shared, and scope can be doubled. You can either incentivise partnership or share the revenue, based on the number of attendees driven through their channel. 

Plan and collaborate with partners who cater to a similar tribe. Working together for marketing and creating an event will enhance outreach by attracting more audiences. 

For instance, in a real-estate expo, you can invite real-estate companies as exhibiting partners as well as invite media partners. You can offer different levels of partnerships like lead partners, bronze partners, supporting partners depending on the support they provide and the benefits you offer in return. 

Read: How to leverage webinars to build brand loyalty


Sponsorship is a strategic partnership that helps brands improve their visibility and brings financial support to marketers. 

While the attendees are the heart of your event, the sponsors are the ones who make it possible. When sponsors and partners invest in your event, in return, you must promote their brand and make it a beneficiary event for them. Sponsors today are not just looking for improved brand awareness and reach, but meaningful ways to interact with the audience directly. Sponsored Ads, branded breakouts, keynote speaker opportunities, VIP pre-event networking, are some of the ways to offer value to your sponsors. 

Before the event, you need to clarify and categorise the sponsors’ packages based on different commitments, expectations, positioning, and price points.

Read: How to win and retain sponsors for your event


It is a direct way of monetising events. Just like in the physical events, virtual events can offer tiered tickets based on the access or interaction level to the event speaker and the content. This is a justified way to make money, yet maintain a balance. Therefore, the event can be open for all, but it can offer restricted access to exclusive sessions. 

The tickets can be categorised as first-class tickets for the view-only access, second class of tickets for those who wish to take recordings or transcripts, the third class may interact with the speaker and take part in Q&A sessions. The fourth class can be an all-access ticket, who receives all video/audio recordings of the sessions. This way the audience has a choice and flexibility, and you make money. 

Sometimes, the webinar may be planned for free for those who can attend at the prescribed time, but priced if someone wants to take a recording to re-watch it later. Another way is to offer limited-time free access to those who register with your event. Beyond those few hours, it can be monetised. 

Another bright idea is to offer membership at different pricing plans to the viewers for a set of events planned. The audience can buy an All-Access Pass, or pay the cost based on the viewing period.

There is a range of options, from tickets and sponsorships to affiliates and partnerships, for monetising virtual events. Every option has its pros and cons, and it is entirely dependent on what works best for your business.

There is a range of options, from tickets and sponsorships to affiliates and partnerships, for monetising virtual events. Every option has its pros and cons, and it is entirely dependent on what works best for your business.

Key takeaway

The benefits of virtual events are many, and revenue generation is one of the important ones. By applying the strategies listed above in your virtual event, you can make moolah with much ease. Create a revenue-generating program to boost but don’t miss out on making it a memorable experience for your attendees. 

Virtual Events & Community Building Insights
Subscribe to Get Updates (we promise no spam)
Notify of
Inline Feedbacks
View all comments
You might also like
May 5, 2022
April was an action-packed month here at Airmeet. Say hello to Event-led growth and our exciting set of updates that will help you unlock the potential of events. We hosted an AMA with Mark Kilens, our new CMO, to discuss event-led growth in detail. In case you missed the session live, you can watch the event replay here.
Marlys Arnold
May 2, 2022
“Jeez, the virtual conference was so boring!” We have all been into such virtual events or conferences that had us wishing they got over ASAP. To ensure you don’t end up hosting a virtual conference like that, here’s a list of virtual conference mistakes that you should avoid in 2022.
Interested in Giving Your Community an Interactive Experience?
Try Airmeet's All-In-One Virtual Events Platform.

Host live or on-demand webinars with
a strong engagement focus

Revenue Generation

Connect and convert leads faster

Community engagement

Engage your community around the year

Workshops and Trainings

Host interactive sessions and inspire your audience

Employee engagement

Engage everyone at work to get closer

Create virtual and hybrid event experiences
that everyone loves to attend.

Job Fairs

Connect Talent with Global Employers

Product Launch

Leave a long-lasting impression in the market

Trade Fairs

Host highly immersive and interactive fairs

Demo days

Prioritize growth with networking-led pitch conferences

Award Ceremonies

Host a grand reception for your rockstars


Organize codefests that inspires innovation

Hybrid Events

Bring together the best of virtual and in-person events

Real-time Analytics

Track event performance and engagement

Airmeet Mobile App

Access events on the go

Event Plannings

Plan your perfect event hasslefree

Rich Integrations

Connect Airmeet with your favorite apps

Interactive stage

Deliver sessions high on engagement

Meetings & Networking

Craft meaningful conversations

Immersive Booths

Boost event ROI with interactive booths

Event Sponsorships

Generate more value for your sponsors

Event Gamification

Keep your events fun and engaging

Airmeet Security

Host safe and secure events


Hear what customers have to say about Airmeet

Case Studies

Read how Airmeet helps businesses


Deep dive into Airmeet’s favorite topics


Event industry leaders spill the beans

Our events

Events curated by Airmeet keeping YOU in mind


Guides, FAQs, updates & more from Airmeet