Branding and Customization
Create dynamic branded events and custom webinars
Engagement and Networking
Interact with buyers and customers to book more meetings
Support and Services
24/7, 365 support and services to ensure world-class webinars and events
The latest features, enhancements and updates to Airmeet
Events can open the door to more connection, and more growth. Discover why Airmeet
is the #1 virtual and hybrid event platform, and how we can help you host events your attendees will never forget.
Craft meaningful conversations
Host interactive events that inspire your audience
Engage your community around the year
Deliver highly customizable events experiences at scale
Bring the best of in-person and virtual events together
Leave a lasting impression in the market
Engage your co-workers with interactive experiences
Stories about customers who have hosted succesful evennts on Airmeet
Hear what customers have to say about Airmeet
Guides, FAQs, updates & more from Airmeet
Events curated by Airmeet, keeping you in mind
Deep dive into Airmeet’s favorite topics
Get a live, no-strings-attached demo of Airmeet.
Dial up your webinars and accelerate revenue at no cost
(15 min read)
The last few years have been… interesting for event organizers. Virtual and hybrid events went from a niche tactic to the default option in the blink of an eye. New technologies allowed us to create fresh experiences and session formats. We unlocked data and reached a global audience. Event-led growth emerged as a key go-to-market pillar.
And the coming year promises more innovation and creativity than ever before.
To help you prep, we’ve collected surveys, research, and studies across the virtual events industry. You can explore the most up-to-date virtual event statistics across the following categories:
Let’s jump in!
Crises fast-forwards industries. We’ve seen that first-hand as the event industry leaped from in-person events to virtual and hybrid events. A couple of years into the transformation, the majority of organizers remain positive about virtual events.
Most virtual event organizers plan to maintain or increase their investment in virtual events, too.
Even with the return of physical events, virtual continues to deliver impact and ROI.
But do you know the most exciting thing?
The virtual event revolution is only getting started.
The event industry never sleeps. It’s always evolving and adapting. Coming into 2023, one key theme is diversification. Virtual events opened up a worldwide audience—and organizations are taking advantage.
Others predict operational and business improvements.
But it’s not all good news. According to virtual event stats, attendee engagement remains a persistent problem.
And event teams are still struggling to recruit the specialists necessary to execute ambitious virtual event strategies.
Organizer goals vary just as much as their virtual events. That said, our event statistics reveal a handful of common objectives.
However, as the virtual event industry continues to mature, organizers are experimenting with formats, prompting them to rethink their objectives.
Early in the virtual event revolution, audience research was more or less guesswork. No one knew if a worldwide audience would take to virtual events—or for how long.
But with a couple of years’ virtual events statistics behind us, we can sketch out some reliable attendee profiles.
The first thing we noticed is that people join virtual events regularly.
As virtual events have become more popular, attendee expectations have skyrocketed.
But despite rising expectations, attendees are happy and content.
The days of panicked pivots are over. Today’s event teams plan and execute virtual events with the same precision as pre-pandemic in-person events.
With more preparation time, event organizers use dry runs to identify (and fix) problems.
Coming into 2023, measuring event performance ranks as a top priority for event teams.
However, collecting and analyzing data remains a persistent challenge.
But there’s some good news. While performance management is hard, virtual event technology technology can do a lot of the heavy lifting. Check out these event stats.
Virtual events present immense opportunities to marketers — a worldwide audience, new experiences, transparent data — but they aren’t a silver bullet.
According to Forrester’s analysts, underperforming event organizers “failed to properly plan for virtual. They did little to distinguish their event content from webinar or Zoom meeting formats, and audience engagement suffered.”
So what other obstacles should event marketers be wary of?
Maintaining a high average event attendance rate remains a problem, too.
Beyond basic operational issues, organizations face deeper challenges coming into the new year.
Virtual events skyrocketed 1,000% since the pandemic. Although event organizers are some of the most creative and adaptable folks out there, organizations are still racing to upskill and add talent.
Teams aren’t looking for generalists. According to our event stats, they have specific skill gaps.
It’s been fascinating to see how virtual events have transformed these last few years. Attendees told organizers they want great content, high-energy sessions, and unique activities—and organizers delivered.
But virtual event organizers aren’t resting on their heels. Looking at our virtual event statistics, they plan to continue innovating, adapting, and evolving.
You’ve heard about Zoom fatigue, right? If so, you might expect demand for sessions to be dropping. But according to our virtual event statistics, that’s not the case.
Attendees still engage with quality content as long as it’s not overly long.
We’ve also got good event stats on event length.
Sponsors played a huge role in event marketing—and that hasn’t changed.
According to our event stats, event organizers accept event sponsorships at around pre-pandemic levels.
What are the average sponsorship costs for a virtual event?
But just signing up sponsors isn’t enough for attendees. They want opportunities for engagement, too.
Virtual events are a double-edged sword for marketers. Yes, it opens up events to a worldwide audience, but it also ramps up the competition.
Organizers are competing with every virtual event around the world — and that makes promotion incredibly important. Check out these virtual event promotion statistics:
When is the best time to host a virtual event?
As the world economy falters, marketing budgets hang in the balance. According to our event stats, the uncertainty is hitting businesses differently.
While small virtual event costs are usually lower than in-person, delivering a quality experience isn’t cheap.
Our virtual events statistics show that most virtual events remain free, which makes sense considering most businesses run them to increase brand awareness and demand.
It’ll be fascinating to see how this plays out because more than half of attendees say they’d prefer not to pay.
The biggest difference between in-person attendees and people who join virtual events is what they’re looking for.
Think back two years. What did virtual events look like? Maybe a low-budget webinar? Or a single-camera livestream?
Whatever you’re imagining, it probably wasn’t great.
Now, think about today’s events. Sky-high production, immersive experiences, engaging sessions, and effortless networking. It’s night and day. What’s most exciting is that the virtual event market is still evolving.
New technologies like AR and VR are going to revolutionize how we experience events. Better data will turn generic event agendas into individually personalized tracks. Looking at these virtual events statistics, it’s tough not to be excited. Because we’re only getting started.
[1] Anyroad, The State of Virtual Events 2021
[2] LinkedIn, Virtual Events a new reality
[3] Kaltura, The State of Virtual Events 2022
[4] Forrester, The Right Virtual Event For The Right Audience Is A Catalyst For Growth, commissioned by Airmeet
[5] Kaltura, The State of Virtual Events 2022
[6] Kaltura, The State of Virtual Events 2022
[7] LinkedIn, Virtual Events a new reality
[8] Grand View Research, GVR Report cover Virtual Events Market Size, Share & Trends Analysis Report
[9] Forrester, The Right Virtual Event For The Right Audience Is A Catalyst For Growth, commissioned by Airmeet
[10] Kaltura, The state of events 2023
[11] Bizzabo, The Virtual Events Benchmark Report, Q2 2021
[12] Forrester, The Right Virtual Event For The Right Audience Is A Catalyst For Growth, commissioned by Airmeet
[13] LinkedIn, Virtual Events a new reality
[14] Anyroad, The State of Virtual Events 2021
[15] Kaltura, The State of Virtual Events 2022
[16] Emerald, B2B Events Industry Outlook 2022
[17] LinkedIn, Virtual Events a new reality
[18] Vimeo
[19] Vimeo
[20] Vimeo
[21] Forrester, The Right Virtual Event For The Right Audience Is A Catalyst For Growth, commissioned by Airmeet
[22] Vimeo
[23] RedBack Connect
[24] Vimeo
[25] Kaltura, The State of Virtual Events 2022
[26] Emerald, B2B Events Industry Outlook 2022
[27] Forrester, The Right Virtual Event For The Right Audience Is A Catalyst For Growth, commissioned by Airmeet
[28] Kaltura, The State of Virtual Events 2022
[29] Markletic, Markletic Event Research
[30] Vimeo
[31] Anyroad, The State of Virtual Events 2021
[32] Kaltura, The state of events 2023
[33] Kaltura, The state of events 2023
[34] Anyroad, The State of Virtual Events 2021
[35] Bizzabo
[36] Anyroad, The State of Virtual Events 2021
[37] Forrester, The Right Virtual Event For The Right Audience Is A Catalyst For Growth, commissioned by Airmeet
[38] Forrester, The Right Virtual Event For The Right Audience Is A Catalyst For Growth, commissioned by Airmeet
[39] Forrester, The Right Virtual Event For The Right Audience Is A Catalyst For Growth, commissioned by Airmeet
[40] Bizzabo, 2020 Event Marketing Report
[41] Forrester, B2B Marketing Event Trends: Virtual Is Here To Stay; Hybrid Is On The Way
[42] Bizzabo, The Virtual Attendee Experience Report
[43] Forrester, The Right Virtual Event For The Right Audience Is A Catalyst For Growth, commissioned by Airmeet
[44] Kaltura, The state of events 2023
[45] Bizzabo, The Virtual Attendee Experience Report
[46] ICE Research
[47] Forrester, The Right Virtual Event For The Right Audience Is A Catalyst For Growth, commissioned by Airmeet
[48] LinkedIn, Virtual Events a new reality
[49] Forrester, The Right Virtual Event For The Right Audience Is A Catalyst For Growth, commissioned by Airmeet
[50] Kaltura, The state of events 2023
[51] Vimeo
[52] Forrester, The Right Virtual Event For The Right Audience Is A Catalyst For Growth, commissioned by Airmeet
[53] Bizzabo, The Virtual Events Benchmark Report, Q2 2021
[54] Markletic
[55] Vimeo
[56] Bizzabo, The Virtual Events Benchmark Report, Q2 2021
[57] Personify, The Virtual Event Research Report for Membership Organizations
[58] Bizzabo, The Virtual Events Benchmark Report, Q2 2021
[59] Markletic
[60] Kaltura, The State of Virtual Events 2022
[61] Statista, Leading methods of driving registrations to virtual events according to B2B marketers worldwide as of May 2020
[62] Markletic
[63] StreamGo
[64] Integrate, 2022 State of B2B Marketing Budgets Survey Reports on Need for Precision in Marketing
[65] Forrester, Virtual Events: Partnering With Sales for Successful Outcomes
[66] Markletic
[67] Markletic, Markletic Event Research
[68] Bizzabo, The Virtual Events Benchmark Report, Q2 2021
[69] Kaltura, The State of Virtual Events 2022
[70] Bizzabo, The Virtual Events Benchmark Report, Q2 2021
[71] Kaltura, The State of Virtual Events 2022
[72] Bizzabo, The Virtual Attendee Experience Report
[73] Kaltura, The State of Virtual Events
[74] Bizzabo, The Virtual Attendee Experience Report
[75] Forrester, B2B Marketing Event Trends: Virtual Is Here To Stay; Hybrid Is On The Way
[76] Bizzabo, The Virtual Attendee Experience Report
[77] Zippia
[78] Kaltura, The State of Virtual Events 2022
But don’t take it from us! See for yourself
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no-strings-attached demo of Airmeet
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AIRMEET IN ACTION
Get a live, no-strings-attached
demo of Airmeet
Bring your questions, and our Airmeet experts will bring the rest.
Incredible Companies Use Airmeet
Most loved Virtual Events Platform
Incredible Companies Use Airmeet
Most loved Virtual Events Platform
Branding and Customization
Create dynamic branded events and custom webinars
Engagement and Networking
Interact with buyers and customers to book more meetings
Support and Services
24/7, 365 support and services to ensure world-class webinars and events
The latest features, enhancements and updates to Airmeet
Events can open the door to more connection, and more growth. Discover why Airmeet
is the #1 virtual and hybrid event platform, and how we can help you host events your attendees will never forget.
Craft meaningful conversations
Host interactive events that inspire your audience
Engage your community around the year
Deliver highly customizable events experiences at scale
Bring the best of in-person and virtual events together
Leave a lasting impression in the market
Engage your co-workers with interactive experiences
Stories about customers who have hosted succesful evennts on Airmeet
Hear what customers have to say about Airmeet
Guides, FAQs, updates & more from Airmeet
Events curated by Airmeet, keeping you in mind
Deep dive into Airmeet’s favorite topics
Get a live, no-strings-attached demo of Airmeet.
Dial up your webinars and accelerate revenue at no cost