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Really Good Partner Events

Partnerships are zero-sum games and come in different shapes and sizes. Hosting an event with a
partner that complements your content, distribution, and target ICP can open up new avenues and
get you closer to your goals faster.

Event Spotlight

Ecosystem week
by PartnerHacker
& PartnerStack

“I came across you guys at Ecosystem Week” became the new sales conversation starter at PartnerHacker after Ecosystem Week—a four-day virtual summit that served as the watering hole for the partnership marketing community. PartnerStack booked $270k in pipeline and noticed 60 references to “Ecosystem Week” on gong calls.
Keeping attention span and people’s work timings in mind, the event was spread across four days and didn’t run for too many hours a day. There was also plenty of time devoted to networking breaks, energizers, and entertainment throughout the four days.
Keeping attention span and people’s work timings in mind, the event was spread across four days and didn’t run for too many hours a day. There was also plenty of time devoted to networking breaks, energizers, and entertainment throughout the four days.
The two teams understand the value of increasing the lifetime value of an event. So to nudge and re-engage the people who missed attending the event, they repurposed content in the form of crisp video snippets and highlights from the event.
The two teams understand the value of increasing the lifetime value of an event. So to nudge and re-engage the people who missed attending the event, they repurposed content in the form of crisp video snippets and highlights from the event.
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Templates and Checklists

Get your wheels turning with a sample agenda and an event planning
checklist to bring your next partner event to life.

Sample Agenda

Day 1 of Ecosystem Week by PartnerHacker x PartnerStack

Event Agenda

30 Minutes

LIVE pre-event VIP coffee session

Invite-only

30 Minutes

Introduction to Ecosystem Week

Bryn Jones, CEO, PartnerStack

Welcome Keynote

5 Minutes

Break

30 Minutes

30,000-ft View of the Decade of Ecosystems

Scott Brinker, VP Platform Ecosystem at HubSpot

Thought-leadership

30 Minutes

What Ecosystem Means for the Future of Sales

Tiffani Bova, Growth Evangelist, Salesforce

Masterclass

5 Minutes

Preview of Day 2

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