Make the most of Personalization and Intent Data

Nothing Expands your
Audience List like a Really Good
Co-marketing Webinar

Imagine joining forces with a brand to go through the beats of creating, promoting, and hosting an
event with you. Imagine not having to be the only person responsible for hitting the target numbers.
Co-marketing webinars help you double the impact at half the effort.

Event Spotlight

Events Amplified by Casted

Casted is a podcast and video marketing platform for B2B brands. Their co-marketing webinar with Airmeet combined the brands’ narratives—Event-led Growth and Amplified Marketing.

Before you get into an arrangement, you agree on the division of labor. One team comes with the IP, and the other team comes with the right speakers. And almost, always there’s an expectation for both teams to cross promote the asset to their respective audiences.

The event started off with a trivia game to break the ice and get everybody warmed up for the webinar. We’ve said it a million times before—webinars do not have to be boring.

The team also collected many intent signals throughout the event so that the follow ups can be extremely personalized. A different email and message goes out to different attendees depending on their stage in the creator journey.

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Templates and Checklists

Get your wheels turning with a sample agenda and an event planning
checklist to bring a co-marketing webinar to life.

Sample Agenda

Events Amplified by Casted

Event Agenda

5 Minutes

Icebreaker activity

23 Minutes

Events Amplified

Mark Kilens, CMO, Airmeet
Lindsay Tjepkema, CEO, Casted

Panel

2 Minutes

Interactive Polls

Poll

10 Minutes

Amplified marketing booth

Personalized networking

10 Minutes

Event-led Growth booth

Personalized networking

Looking for more inspiration?

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