Icebreaker event

/ˈʌɪsbreɪkə/ /ɪˈvɛnt/

Category : Event management

An icebreaker event is usually used to warm up the participants with the help of a game or an activity. 

What is an icebreaker event?


Icebreaker events are part of your networking process. It helps set the event’s tone and, if done right, can help the attendees relax before the event’s start. If executed wrong, it can stress out participants and speakers and make everyone uncomfortable. 

Before designing the icebreaker game, it is important to understand the objectives of the event. For example, 

  1. Is this a team-building activity?
  2. Is it mainly a social event?
  3. Is the end goal to expand their professional network?

Once the objectives of your event are clear, design icebreaker games that will help fulfill the purpose. Make sure that your icebreaker games are easily understood, non-threatening, in line with the social norms of the attendees, interactive, relevant, promote inclusivity and diversity, and in line with logistics. 

AI matchmaking

/eɪˈʌɪ/ /ˈmatʃmeɪkɪŋ/

Category : Event technology

In AI-powered matchmaking, attendees are matched with one another based on their previous activities and intent. It also takes into account the goals, designation, and title of the attendee.  

What is AI matchmaking in events?


Events are hotspots for data. AI computes this data and matches attendees according to their goals, interests, title, designation, and past activities. Since AI emulates human thinking, it tries its best to match people to improve audience engagement

Why you need this? Simple, AI will sift through the noise and connect the right people within seconds. This, in turn, will boost networking, business objectives, and peer networking. If the attendee feels that the match is incorrect, they can request a re-match. AI takes in this insight and uses it to improve its matchmaking. 

Using AI insights, you can also track your event attendance, understand the maximum engagement, and which resources are meeting the targets.

Automated webinar

/ˈɔːtəmeɪt/ /ˈwɛbɪnɑː/ 

Category : Event planning

Automated webinars are pre-recorded webinars. These are not hosted live on any platform. 

What is an automated webinar?


Webinars that are pre-recorded and played before a live audience is called an automated webinar. 

One of the biggest benefits of using an automated webinar is that it can be recorded once and played multiple times across events and sessions. The other advantages include a wider audience reach and making the content perfect without worrying about scheduling issues. Besides, these can prove to become a steady stream of income.

The biggest drawback to automated webinars is the lack of interaction. Since these are pre-recorded, the audience can lose interest, especially if the webinar’s objective was educational. The minor cons include not addressing time-sensitive issues and involving much more work than regular webinar formats. 

To get the best of both worlds, use live and automated formats. Host live sessions, record and share them with your existing audience. 

Breakout rooms

/ˈbreɪkaʊt/ /ruːm/

Category : Event management

An event moderator can break a larger meeting into smaller meetings or breakout rooms depending on the event hosting platform.

What are breakout rooms?


Breaking up a virtual event into multiple smaller events, smaller sessions or group discussion areas are often referred to as breakout rooms. These rooms are usually equipped with audio, visual, and screen share capabilities. 

The breakout rooms come with limitations in regards to the number of participants. There are also limits to the number of rooms that you can have per virtual event or meeting. The participants can also choose the breakout room that they want to join. 

You can use breakout rooms for brainstorming sessions, livelier interactions with your audience, product demos, set up assignments per room, and more. 

Some virtual meeting hosting platform also enables customization of breakout rooms.

Hybrid event


Category : Event planning

A hybrid event is a combination of physical and virtual events. 

What are hybrid events?


Hybrid events are perfect for events like trade fairs, hackathons, conferences, town halls, and sales kick-offs. There can be a physical audience and a virtual audience. It is also the perfect solution where you have an audience paced out in different geographical locations. 

You take the event live and increase engagement with the help of tech integrations and platforms. Your audience participates live and virtually throughout the event’s journey. 

The other benefits of hosting a hybrid event include – 

  1. Robust sponsorship opportunities because of increased reach and reportable metrics
  2. Reduced environmental effects 
  3. Reduced travel costs
  4. Improved return on investments mainly because of increased reach and scalability
  5. Insights on attendees’ interests and participation and sponsors gain information on booth traffic and participant engagement.

Event App


Category : Event technology

An event app is an alternative to program books. It helps attendees to connect with other participants, sponsors, and speakers. 

What is an event app?


The event apps act as a digital program for your attendees. You can use it to: 

  1. Increase interaction across the event via scheduling and synching with calendars
  2. Connect and build community 
  3. Get insights in real-time about the event. 
  4. Give the users a streamlined experience.

An event app should come with excellent customer support and also integrate easily with platforms. This will give event organizers an all-in-one closed ecosystem to manage the event. 

When choosing the event app, ensure that it is the best as it will act as a touchpoint between the hosts, organizers, and audience. 

In-person event

/ɪn/ /ˈpəːs(ə)n//ɪˈvɛnt/

Category : Event planning

In-person events are events where people are present physically for meetings, sessions, and networking. 

What are in-person events?


There is a venue, booths, and even multiple sessions that the audience can attend in an in-person event. 

These events are beneficial for networking, especially since you are interacting live and you can convey more in person. In addition to this, you can choose with whom you would like to interact and when during the event. 

Event organizers believe that in-person events are not rife with technical glitches, and the attendees can pick up non-verbal cues better. Participants also form stronger relationships that last beyond the event and can engage more freely. 

Some of the popular in-person events are SaaStr, Dreamforce, music festivals, etc. 

Networking events

/ˈnɛtwəːkɪŋ/ /ɪˈvɛnt/

Category : Event planning

In networking events, you interact and engage with like-minded individuals or a group of people.

What is a networking event?


Events, where the focus is on networking, are what are known as networking events. While networking opportunities are present in every kind of event – virtual, in-person, and hybrid, these are more aligned with the agenda of networking and engagement. 

For example: 

  1. Round table conferences 
  2. Industry-specific events 
  3. After-hour events, 
  4. Virtual coffee meets

For such events, the purpose is networking and interaction. If done correctly, it allows professionals and organizers to meet and learn from each other across the globe. This further drives brand recognition and awareness and builds community. 

1:1 networking helps build connections and can be used for sales, recruitment, IT development, NGOs and fundraising campaigns, and more. 

To make networking events successful, use event management tools that provide AI matchmaking, breakout rooms, social lounges, virtual booths, live streaming opportunities, and more.



Category : Event planning

Educational institutions or event organizers host seminars for academic instruction, usually with a smaller group of people. The speakers can also discuss the topic in recurring meetings.

What is a seminar?


Seminars are events hosted by organizations to spread knowledge and awareness, new techniques, or new practices. This is done with a small group of people. 

These are not workshops, as workshops tend to be more hands-on. Seminars, on the other hand, are designed explicitly towards learning particular topics and sub-topics. 

Seminars might have guest speaker(s) who are experts in the field. 

A conference might include multiple seminar sessions where the participants and the speakers engage in a particular topic. While the conference can last for days, seminars are usually one-two hour sessions.



Category : Event planning

It is a combination of ‘web’ and ‘seminar.’ This is a virtual educational event held on an event management platform. Webinars are usually attended by smaller groups of people and can last for one to two hours.

What is a webinar?


Webinars are virtual events with video presentations, workshops, training sessions, or even classroom lectures. It is usually hosted on webinar software. 

In webinars, there is two-way communication between the speaker and the audience. It allows the speaker to share notes, presentations, pre-recorded videos, polls, Q&A, and documents. 

In terms of marketing, webinars are an effective way to improve lead generation for a business. It also removes the logistical challenges of in-person events like finding a venue. 

Webinars are also often used to educate customers and leverage partnerships with other companies. 

Virtual event

/ˈvəːtʃʊ(ə)l,ˈvəːtjʊəl/ /ɪˈvɛnt/

Category : Event planning

A virtual event is an online event in which a community interacts with each other and speakers in a virtual ecosystem. These can be multiple sessions and often feature webinars and webcasts. 

What is a virtual event?


Online virtual events are a great way to connect participants from all over the world. You can host a virtual event using an event management platform that has video conferencing, virtual booths, social lounges for speed networking, the ability to host polls and Q&As, etc.

The following are some of the different types of virtual events:

  1. Online summits and conferences 
  2. Webinars 
  3. Trade fairs 
  4. Summits 
  5. Training and workshops 
  6. Festivals 
  7. Panel discussions
  8. Expos 
  9. Fundraising events 
  10. Galas
  11. Product demos and launches 
  12. Brand building events 
  13. Job fairs and interviews 
  14. Admissions and orientations 
  15. Movie screenings
  16. Hackathons
  17. Workshops and courses 
  18. Training 
  19. Thought leadership events 
  20. Seminars

Virtual events allow the community and the event organizer to come together and network and build relationships in real-time. It also does not include the logistical issues of finding a venue and travel costs. 

Cloud based event platform

/ˈvəːtʃʊ(ə)l,ˈvəːtjʊəl/ /ɪˈvɛnt/ /klaʊd/ /ˈplatfɔːm/

Category : Event technology

A virtual event cloud platform is a tool that allows users to host virtual and hybrid events like conferences, seminars, trade shows, job fairs, virtual sporting events, and more in a secure manner. 

What and how cloud based event platform work?


A virtual event cloud platform enables peer-to-peer as well as one-to-many networking and interaction. These tools are secure and can be accessed across devices. 

These tools come equipped with features like breakout rooms, social lounges, chat support, live polls, and Q&A to make hosting events engaging. 

The platform evades the risks of the pandemic and garners the global reach of the audience minus the logistical issues and travel costs. 

Virtual event cloud platforms are also equipped to track and analyze audience engagement giving real-time insights to the event organizers. Moreover, since the virtual event platform is hosted on the cloud, it secures and prevents data leaks. 

Besides this, a virtual event cloud platform makes hosting events easy. These are also equipped with customization options and virtual booths for branding opportunities.