Ep 3: Event Engagement is Not a One-trick Pony

by Airmeet

Every event is designed with a different outcome – brand awareness, ticket sales, product launches, community nurturing, knowledge sharing, entertainment, network building.

But event engagement is often treated like a one-trick pony.

Have you been throwing in a networking break here, an in-session poll there, and a virtual booth somewhere and crowned it the winning recipe? It’s time for a change.

In this episode, we’ll discuss why it’s important to strategize your event engagement backward and let your goals pave the way for a cohesive event engagement plan.

To make that happen, we’re teaming with Alice Morton, Event Engagement Specialist at Noonah. Alice will help you get creative and, more importantly, outcome-oriented with your event engagement strategy the same way Noonah has with some of the biggest brands in the world like Nike, McDonald’s, and Spotify.


At this event, you’ll learn:

– The possibilities of using the right event engagement tech.

– Creating an end-to-end engagement strategy from pre to post-event.

– How to identify and measure the impact of your engagement strategy.


This event is a part of a series of events that highlight lessons and ideas from Event leaders who tinker endlessly to elevate Events to Experiences; to create extraordinary moments visually and otherwise. You only have to register once to access all the events in this series 🙂

Previous Episode: Episode 2: People-Powered Event Marketing

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Branding and Customization
Create dynamic branded events and custom webinars


Setup and Management
Seamlessly manage events for more quality pipeline


Engagement and Networking
Interact with buyers and customers to book more meetings


Data and Analytics
Tap into rich intent data to increase revenue and conversions


Support and Services
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What’s New!

The latest features, enhancements and updates to Airmeet

Events can open the door to more connection, and more growth. Discover why Airmeet
is the #1 virtual and hybrid event platform, and how we can help you host events your attendees will never forget.


Craft meaningful conversations

Workshops & Trainings

Host interactive events that inspire your audience

Community Meetups

Engage your community around the year

Conferences & Summit

Deliver highly customizable events experiences at scale

Hybrid Events

Bring the best of in-person and virtual events together

Product Launches

Leave a lasting impression in the market

Townhalls & Kickoffs

Engage your co-workers with interactive experiences


Guides, FAQs, updates & more from Airmeet


Events curated by Airmeet, keeping you in mind


Deep dive into Airmeet’s favorite topics

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Looking to reinvent your events and transform your business? Join marketing leaders as they unpack their integrated Event-led Growth Strategies. It’s down-and-dirty info and frameworks you wish you knew yesterday.
Your GTM is yet to catch up with the changes in your buyer’s behavior. Say hello to Event-led Growth. It puts Events at the center of your GTM calendar and real connections at the center of your Growth Strategy.
Events are a great way to discover, engage, and grow your customers and revenue. Check out our curated library of really good event examples to help you find inspiration for your next event.