Ep 3: Event Engagement is Not a One-trick Pony

by Airmeet

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Every event is designed with a different outcome – brand awareness, ticket sales, product launches, community nurturing, knowledge sharing, entertainment, network building.

But event engagement is often treated like a one-trick pony.

Have you been throwing in a networking break here, an in-session poll there, and a virtual booth somewhere and crowned it the winning recipe? It’s time for a change.

In this episode, we’ll discuss why it’s important to strategize your event engagement backward and let your goals pave the way for a cohesive event engagement plan.

To make that happen, we’re teaming with Alice Morton, Event Engagement Specialist at Noonah. Alice will help you get creative and, more importantly, outcome-oriented with your event engagement strategy the same way Noonah has with some of the biggest brands in the world like Nike, McDonald’s, and Spotify.


At this event, you’ll learn:

– The possibilities of using the right event engagement tech.

– Creating an end-to-end engagement strategy from pre to post-event.

– How to identify and measure the impact of your engagement strategy.


This event is a part of a series of events that highlight lessons and ideas from Event leaders who tinker endlessly to elevate Events to Experiences; to create extraordinary moments visually and otherwise. You only have to register once to access all the events in this series 🙂

Previous Episode: Episode 2: People-Powered Event Marketing

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