Digital-first Culture as a Growth Strategy for Associations

by Airmeet

It’s more important now than ever before that you deliver the benefits of your association’s membership through digital media. The new demands can come across as a threat to an industry that has banked on handshakes, business cards, and in-person interactions to build relationships & engagement.

But we guarantee you it’s an opportunity.

Most digitization efforts start and end in creating a website and social media handles. But dig deeper, and you can uncover so much more potential:

  1. Using engagement data to concoct your membership retention strategy,
  2. Expanding your audience through virtual meetups and events
  3. Monetizing those events through ticketing and sponsor spotlights.  

We told you – Opportunity.

Join leaders from global associations like The American Society of Association Executives, Meeting Professionals International, ASIS International, The Food Industry Association, and more to learn how they’ve applied digital-first practices to drive growth and engagement within their communities.

At this event, you’ll learn how to:

  • 🌎 Expand your association’s global footprint and grow your membership across borders.
  • 🎯 Provide the right visibility for your sponsors and partners to hold your end of the deal.
  • 🚀 Wield virtual events technology and social media to boost membership engagement.


Grab your free seat now to meet with the global association professionals LIVE on 27th May 2021.

Meet the speakers:

Benita Lipps
Head of Association Management, Interel Group

A passionate design thinker and non-profit innovator, Benita has dedicated her professional career to helping non-profits make an impact. She started her international association career at the European Science Foundation (ESF), where she led the ESF Conference Scheme as the youngest-ever Head of Unit and launched long-impact series such as Graphene Week and the European Gender Summit.

Dan Ratner
Senior Director, Member Services, FMI-The Food Industry Association
As a self-proclaimed membership strategist, Dan currently serves as the Senior Director of Member Services at FMI – The Food Industry Association responsible for member recruitment and retention as well as optimizing the performance of the membership program. With more than 25 years of experience in membership development, he has risen to executive-level positions in both professional and trade associations.
Jessica Lombardo
Vice President, Membership, ASIS International
Jessica is an experienced Membership Director with a demonstrated history of working in the information technology and services industry. She is skilled in Business Process, Nonprofit Organizations, Requirements Analysis, Business Process Design, and Government. Strong community and social services professional with a Bachelor of Arts (B.A.) focused in Communication Arts and Urban Studies from Aquinas College.
Lynsey Sweales
CEO, Social B

Lynsey is the CEO of SocialB an international digital marketing agency that help national, global & blue-chip organisations through training, consultancy & implementation. She has delivered trainings countries like- Oman, USA, Mauritius, Singapore, Australia, Saudi, most of Europe plus others. She was also the previous Vice-Chair of the Social Media Council DMA.

Reggie Henry
Chief Information and Engagement Officer, ASAE: The Center for Association Leadership
Reggie has 20+ years of working with or for non-profit organizations. In addition to ASAE and The Center for Association Leadership: He has overseen one year project with the Public Education Fund Network where his duties included providing technology and management consulting to the Network’s members, planning and managing the Network’s major educational events including the 1994 Annual Meeting. He has also cofounded and managed the management consulting firm Henry, Kinnelly and Associates.
Susan Arslan
President-Elect, MPI-Meeting Professionals International
Susan is the President Elect of the MPI UK&I Chapter and Member of the MPI Foundation EMEA council, Susan has a leadership role with HelmsBriscoe working globally with clients and Associates, and is Director of humanistic consultancy provider enable potential delivering bespoke solutions for HR, Communications, Employee Engagement and Wellbeing through assignments and speaking engagements.

Watch Event Recording

More Similar Events

24 Jan 2024

May 23, 2023

May 3, 2023