his article is part of our new Future of Events 2021 Series which will interview a mix of event organizers, consultants, thought leaders, and other event professionals responsible for overseeing events put on by their organization. Our goal with this series is to help event organizers best prepare for the future of events.
The following is an interview we had recently with Zoe Moore, Inclusive Event Strategist, CMO, CADAZO Consulting Group
What are the top trends that will shape the events space in 2021?
ZM: A defining trend of the events space in 2021 will be inclusive event strategy (IES). Similar to the principles of universal design, the goal of IES is to execute meetings both large and small that accommodate the highest amount of diverse needs. The difference between the two practices is that IES is rooted in social justice which insists that professionals are committed to equity, diversity and inclusion.