Major Marketing Events 2024

Aditi Singh
• December 13, 2023

(5 min read)

Marketing bridges the gap between company and its consumers through various forms and mediums. The main goal of marketing is to communicate the offering company has put together to its prospects and gradually convert them into paying customers.

As we know, marketing is an integral part of any business and plays a vital role in the success of a company. Because even if your company’s products and services are faultless but no one knows about them, it may take a very long time to become a success in the market and, in most cases, be doomed to failure. Hence, even with great product, you also need best marketing strategy to let people know about your brand and product. There are so many options on the market that your marketing strategies need to be trendy, unique, eye catching, and memorable. 

And for all these qualities in your strategies, you need to be up-to-date with case studies, discoveries, latest trends and strategies, best practices in the field, and learn from trial and error of other brands. 

This is a fast paced industry; what was working yesterday may not work tomorrow. This is one of the industries that keeps you on your toes all the time, and to be relevant in the eyes of customers and general public, you and your brand have to always be at the top of the game.

 Benefits of Marketing Events

Marketing is an integral part of any business, and marketing events help managers, executives, directors, and other professionals grow and educate themselves on the latest trends and strategies of the industry. They also conclude important points of learning from case studies of other marketers and companies to help these marketers understand what is working and what isn’t and learn from others experiences of trial and error. 

These events are an ideal space for product launches, as everyone’s eyes are already on the event. They also help in generating leads, retaining customers, and enhancing brand visibility with the right amount of media attention. The marketers get to network with fellow professionals from the industry, which can help them form new partnerships and also build a sense of community.

These are few of the benefits of the pile of hundreds of them. Basically, these events are like gold mines for professionals from all levels, from top to bottom of this industry. 

Major Marketing Events of 2024

Marketing is changing rapidly, even though yesterday’s successful practices and strategies may not be relevant tomorrow. And to keep up with this fast changing industry, it is necessary to keep up with new changes in the industry. 

These events bring together top minds and thought leaders from the industry to upgrade professionals in the marketing field. These events are necessary for everyone, from new marketers to highly successful marketers, from managers to top level executives.

Traffic and Conversion Summit

Date: January 9-11, 2024

Location: Las Vegas

Link: Traffic and Conversion Summit

It is a platform to learn how to grow your business, your brand, and your sales. The conference focused on practical strategies to lead the path to success. This event is for AI driven marketers in the US.

B2B Marketing Exchange

Date: February 26-28, 2024

Location: The Phoenician, Scottsdale

Link: B2B Marketing Exchange

This is an important B2B marketing event to discuss business challenges like reducing churn, expanding customer revenue, and improving closing rates. In this event, the thought leaders will discuss the practices relevant in 2024.

Marketing 2.0 conference

Date: March 18-20, 2024

Location: Caesars Palace, Las Vegas, USA

Link: Marketing 2.0 conference

The mission of this conference is to reshape landscape of marketing and advertising. The experts share their experiences and expertise while shedding light on relevant and trendy topics.

Chief Revenue Officer Summit

Date: March 19, 2024

Location: New York

Link: Chief Revenue Officer Summit

An event to collaborate with a network of leaders and best minds in the field, discuss the pain points and challenges faced in the industry, and take your company to new heights of success.  

Revenue Marketing Summit

Date: April 3-4, 2024

Location: Denver

Link: Revenue Marketing Summit

In this summit, the top marketers come forward and share their tried, tested, and proven strategies to maximize revenue and stay ahead of their competitors. You also get to connect with fellow professionals and build meaningful and long lasting connections.

LeadsCon 

Date: April 8-10, 2024

Location: Paris Hotel, Las Vegas

Link: LeadsCon

The main focus of LeadsCon is performance marketing, that is, leads and conversions, an important aspect of generating revenue. The event features various breakout sessions, exhibits, and keynote speakers, providing a great platform to expand your knowledge and build connections.

Experiential Marketing Summit 2024

Date: April 24-26, 2024

Location: Las Vegas

Link: Experiential Marketing Summit 2024

The conference is dedicated to the creators of the brand experience. Hear from the best event marketers in the industry, conquer the challenges thrown at you, and find the right solution to thrive in the world of experiential marketing.

CEX- Content Entrepreneurs Expo 2024

Date: May 5-7, 2024

Location: Cleveland, Ohio

Link: CEX- Content Entrepreneurs Expo 2024

This event brings various content creators together on a platform and discusses practices to build substantially more revenue and a loyal audience, basically building and growing their content businesses without relying on social platforms and big tech. The content entrepreneurs also get an opportunity to build and develop relationships with fellow content creators and may find good collaborators. 

Ignite USA 2024

Date: May 23-24, 2024

Location: Chicago, IL

Link: Ignite USA 2024

This is another B2B marketing event where you get a chance to discuss your pain points and their solutions in depth with the best minds in the industry. 

MozCon

Date: June 3-4, 2024

Location: Seattle

Link: MozCon

The conference covers the most relevant and latest topics in SEO and content marketing with best minds in SEO and content marketing worlds. This is a very important pillar of marketing; hence, every marketer should attend this event to upgrade themselves.

Gartner Marketing Symposium Xpo

Dae: June 3-5, 2024

Location: Denver, CO

Link: Gartner Marketing Symposium Xpo

This conference is for marketing leaders and CMOs to gain insight needed to create and lead successful marketing strategies and campaigns. This year’s theme is ‘Lead Marketing Through Disruption’s Next Wave’. 

MAICON 2024

Date: September 10-12, 2024

Location: Cleveland, Ohio

Link: MAICON 2024

The MAICON event is about artificial intelligence and how we can empower marketing elements with AI to grow together and be relevant in this fast changing industry. 

Inbound 2024

Date: September 18-20, 2024

Location: Boston, MA

Link: Inbound 2024

This annual event is hosted by Hubspot, and it will be filled with the same empowering energy as last year and cover relevant topics in marketing with some of the most famous names in the world. In the past, we have witnessed speakers like Michelle Obama and Oprah Winfrey.

Content Marketing World

Date: October 21–23, 2024

Location: San Diego, USA

Link: Content Marketing World

This is the best event to learn and develop a content marketing strategy. Through case studies, the attendees will get to learn how to reach, engage, and convert customers through content marketing.

LavaCon 2024

Date: October 27-30, 2024

Location: Portland, OR

Link: LavaCon 2024

The main focus of the conference is to leverage content technologies for marketing organizations. It is a particularly important conference at the moment because of the fast-paced evolution of technologies.

MarketingProfs B2B Forum

Date: November 12–14, 2024

Location: Boston, MA

Link: MarketingProfs B2B Forum

The ultimate goal of this event is to drive growth, enhance brand reputation, and improve ROI to stay ahead of the competition in the B2B sector. They discuss best practices, latest trends, and strategies applicable in B2B market.

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