Using Webinars to Keep your Flywheel Spinning in SaaS

by Airmeet

Webinars make for a great marketing strategy. The trick lies in how you leverage it. In addition to providing engaging content, it can also be associated with content marketing, lead generation, brand marketing, and product marketing. That’s not common with a lot of channels out there, is it?

So what it takes to produce a high-quality webinar?

We are going to dissect the importance of a really good webinar that can eventually be a lead machine for you in this exclusive event.

Why should YOU attend?

  1. 🚀 A stellar panel of smart marketing gurus.
  2. 💪 Learn how webinar marketing integrates with lifecycle marketing. 
  3. 🔥 Know how to generate engaging content creation and high MQLs.


Join the thought leaders of marketing from HootSuite, Whereby, Unbounce and Appcues in an exclusive conversation on 10th June 2021 at 10 AM PT / 6 PM GMT.

Note: If you are not able to attend in person, register anyway & we will send you the recording.

Meet the speakers:

Cris Thome
Director, Lifecycle Marketing - HootSuite

Cris Thome is the Director of Lifecycle Marketing at Hootsuite. When it comes to interpreting and actioning insights, developing powerful marketing strategies and leading a team with integrity and passion, Cris is one of the best there is. She is also a data-driven retention marketer which she uses to drive customer engagement, brand loyalty and retention.

Ryan Bonnici
Chief Marketing Officer - Whereby

Ryan Bonnici joined Whereby as Chief Marketing Officer in January 2021. A globally-renowned digital marketing and sales leader, Ryan was previously CMO of – the world’s leading software review platform helping 8 million business professionals each month – and was shortlisted for Forbes’ ‘World’s Most Influential CMOs’ the last two years running #26 in 2020. Ryan has held senior leadership roles at some of the world’s most innovative tech companies, like HubSpot, Salesforce and Microsoft.

Eric Keating
VP, Marketing - Appcues

Eric heads up Marketing at Appcues. A Go-to-market strategist, team builder, and company steward. Always keeping an eye on metrics and an ear to customers. Above all, a level-headed team player. When he isn’t helping companies become more product-led, he’s likely to be found keeping up with his wife and two children, exploring the White Mountains, or fermenting things at home.

Fiona Finn
Director of Product Marketing - Unbounce

Fiona Finn is the Director of Product Marketing at Unbounce. It is AI more accessible for SMBs—ensuring marketers can bring their highest converting campaigns to life through Conversion Intelligence. Fiona has also worked with Clio for 5 years in the past.

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