Where Events and Your
Revenue Strategy Meet

Today’s top companies are expertly integrating
events into their revenue strategies. Take a page (or
two) out of their playbooks and bid farewell to the
old way of doing events.

Lessons From:

Episode 1

The Event
Playbook for
Partner-led GTM


Aaron Leeder

Logan Lyles

Nick Bennett

Tuesday, January 31st | 12 pm ET, 9 am PT

Tune in to learn about identifying the success metrics of a partner program, creating Ideal Partner Profiles for more hits than misses, and charting a partner-led event calendar that actually contributes to revenue. It's Everything you need (and then some) to win this zero-sum game.

Upcoming Episodes

Thursday, February 23rd | 12 pm ET, 9 am PT

You can tell a marketing program works only when you know you can invest ‘x’ time and dollars and extract an expected number of leads, opportunities, and pipeline from it. Learn from the best on how they’ve arrived—through experiments and analysis—at the perfect event frameworks that never fail to hit their pipeline goals.

Thursday, March 30th | 12 pm ET, 9 am PT

There are content calendars, marketing calendars, and event calendars. Many operate independently but imagine how powerful it would be if they all worked together. Join us to learn how you can interweave channels and offers to drive more ROI and engagement across the customer journey.

Thursday, April 27th | 12 pm ET, 9 am PT

An ABM strategy’s success completely relies on alignment between Sales and Marketing—with a laser focus on high-value deals. Throw in Events and the amazing personalization and rich purchase intent data that come with it, and you won’t ever craft another ABM strategy without Events in the mix.

Thursday, May 25th | 12 pm ET, 9 am PT

Whether you want to connect your customers to more growth opportunities and a bigger community or give them the stage to share their success stories, events have the power to retain and grow your customer base in endless ways. Stay tuned to hear all about it from Growth leaders.

Thursday, June 22nd | 12 pm ET, 9 am PT

Listen to Product Marketers and Event Marketers on how this unique collaboration helps them launch a new product or service, increase product usage through segmented education workshops, and enable their Sales team to close better through internal training events.

Join Us to Unpack Event-led Growth Strategies

Watch on-demand

Overheard in Eventions